Internet Marketing Trends
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Internet Marketing Trends
The Latest trends in Internet, website design, social media and future web 3.0 topics.
Curated by Laura Kinnard
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Pinterest Rolling Out Self-Service Advertising

Pinterest Rolling Out Self-Service Advertising | Internet Marketing Trends | Scoop.it
Pinterest Inc., which was valued at $5 billion last month, is opening up its advertising to all users as the scrapbooking website seeks additional revenue.
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Who else wants 7 extremely useful online video marketing tools?

Who else wants 7 extremely useful online video marketing tools? | Internet Marketing Trends | Scoop.it
If you are interested in online video marketing we have 7 fantastic tools that will help you get started, check them out!
Laura Kinnard's insight:

Sweet resource for making videos on the fly and editing without being an expert and being able to upload direct to YouTube.

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The Ultimate List of Content Marketing Tactics: More Than 35 Ideas

The Ultimate List of Content Marketing Tactics: More Than 35 Ideas | Internet Marketing Trends | Scoop.it

Distributing information about your business in a way that viewers will find valuable — helpful and relevant to their business — is the definition of content marketing. The goal is to create relationships by building trust in your company, boosting your credibility and enhancing your “go-to expert” status. 


Via Stefano Principato
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Stefano Principato's curator insight, April 2, 2014 5:55 AM

Here’s an extensive list of ways to utilize content marketing to tell your “brand story”.

Marc Kneepkens's curator insight, April 2, 2014 8:39 PM

Great list of just about everything you can do to get the word out. Any others?

maja's curator insight, April 3, 2014 3:13 AM

os cuento que acaban de sacar la ultima lista de marketing .>) #2014ubu 

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Facebook at 10: The End of the Beginning (Or the Beginning of the End)

Facebook at 10: The End of the Beginning (Or the Beginning of the End) | Internet Marketing Trends | Scoop.it
At 10 years old, Facebook's ad business is booming, but it's beginning to have problems keeping users' attention, which is the key to everything.
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Social Media Is Driving Higher ROI For Small Businesses Than Last Year - Business Insider

Social Media Is Driving Higher ROI For Small Businesses Than Last Year - Business Insider | Internet Marketing Trends | Scoop.it
The Guardian Social Media Is Driving Higher ROI For Small Businesses Than Last Year Business Insider Social Media Insights is a daily newsletter from Business Insider Intelligence that collects and delivers the top social media news first thing...
Laura Kinnard's insight:

Nice update on social media for small businesses.

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4 Tips to Get More People to Your Website with Social Media

4 Tips to Get More People to Your Website with Social Media | Internet Marketing Trends | Scoop.it
Social media is a tool used to engage people, nurture relationships and then to invite them to find more information from you on your site. Here are 4 steps..
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How The Top 100 Brands Use Instagram - AllFacebook

How The Top 100 Brands Use Instagram - AllFacebook | Internet Marketing Trends | Scoop.it
The world’s top 100 brands have Instagram in focus, as social media analytics and reporting platform Simply Measured found in its latest study that 71 of the Interbrand 100 are on the Facebook-owned photo-sharing service, up from 40 in...
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Infographic: What Social Media Means for Your Marketing - Marketing Technology Blog

Infographic: What Social Media Means for Your Marketing - Marketing Technology Blog | Internet Marketing Trends | Scoop.it

Are we still trying to talk you into a social media strategy? I really hope not – the numbers are there and have been proven. If your company hasn’t taken advantage of social media, your competitors surely have.

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Content Marketing for Small Business: The Five Ws

Content Marketing for Small Business: The Five Ws | Internet Marketing Trends | Scoop.it
Do everything you can to get your good content out there and follow its traction. Even if you're a small business, you can think big in your content and overall business strategy. Here's how to use the five Ws to mold your content.
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A Guide to the Mobile Marketing Key Performance Indicators (KPIs) That Your Boss Cares About « iMediaConnection Blog

A Guide to the Mobile Marketing Key Performance Indicators (KPIs) That Your Boss Cares About « iMediaConnection Blog | Internet Marketing Trends | Scoop.it
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7 Statistics About Facebook Users That Reveal Why It's Such A Powerful Marketing Platform

7 Statistics About Facebook Users That Reveal Why It's Such A Powerful Marketing Platform | Internet Marketing Trends | Scoop.it

Facebook users are wealthier, younger, and more international and mobile-focused than you think.

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The 45 Inbound Marketing Terms You Should Know [Glossary]

The 45 Inbound Marketing Terms You Should Know [Glossary] | Internet Marketing Trends | Scoop.it
Get all the definitions you need to know to be fluent in inbound marketing speak.
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Only 57% of Top 100 Brands Have a Mobile Site | @AskJamieTurner

Only 57% of Top 100 Brands Have a Mobile Site | @AskJamieTurner | Internet Marketing Trends | Scoop.it
New research indicates that 30% of mobile shoppers abandon their purchase if the experience isn't optimal. Click through to read more mobile facts.
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Facebook Puts Everyone On Notice About The Death Of Organic Reach

Facebook Puts Everyone On Notice About The Death Of Organic Reach | Internet Marketing Trends | Scoop.it
Facebook's Brian Boland has taken to a Facebook blog to talk about the decline of a post's organic reach in the social network. In his role as ‎VP Ads Product Marketing, he walked through the implications as organic reach becomes a less effective engagement tool.
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Guillaume Decugis's curator insight, June 6, 2014 2:27 PM

Social Media Publishing as we know it is dying.


Driven by revenue objectives, Facebook is pushing the pay-for-play model and is shutting down progressively all hopes of generating organic traffic without ads. 


This means it's extremely important to consider social media publishing not as an isolated act but as part of a broader content strategy. The key point here is to integrate it with content hubs (which can be a blog, a resource center or a Scoop.it page.) where:


- people can easily find all your content,


- they can share it and amplify it to your own channels,


- it can also be easily discovered form search engines by your target audience.

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The Ultimate Guide to Repurposing Content

The Ultimate Guide to Repurposing Content | Internet Marketing Trends | Scoop.it
Find out how to breath new life into old posts by repurposing content as ebooks, presentations, guest posts, and more.
Laura Kinnard's insight:

Absolutely excellent article! "Create Less, Promote More'" Salma Jafri of Search Engine Watch.

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5 G+ Tips for Improving Your Blog’s SEO and Gaining More Followers

5 G+ Tips for Improving Your Blog’s SEO and Gaining More Followers | Internet Marketing Trends | Scoop.it
Want to increaseyour SEO? Here are 5 G+ tips that will be sure to take you to the next level.
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Comment on Content Curation Buyer’s Guide by Grannelle

Comment on Content Curation Buyer’s Guide by Grannelle | Internet Marketing Trends | Scoop.it
Great article, though I am a bit surprised there is no mention of that trusty-though-forgotten Web 2.0 artifice, wikis, used and managed in-house, esp. for documentation of tacit knowledge & skills. Still, the substance is on point; nice job!
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The private information Facebook now makes public

The private information Facebook now makes public | Internet Marketing Trends | Scoop.it
The social network's recent privacy recalculation prevents excluding your profile picture, cover photo, and other formerly hide-able information from search results. Read this article by Dennis O'Reilly on CNET.

Via Marylene Delbourg-Delphis
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Social Media and Business Building and Development | Social Media Today

Social Media and Business Building and Development | Social Media Today | Internet Marketing Trends | Scoop.it
Social media is now a crucial part of any successful businesses marketing plan.
Laura Kinnard's insight:

2013 Social Media for Business Trends -- shown in an infographic.

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What Is Native Advertising? The Future Of Digital Ad Dollars Explained

What Is Native Advertising? The Future Of Digital Ad Dollars Explained | Internet Marketing Trends | Scoop.it
Banner ads are dying.
Since their launch in 2000, banner ads have declined from a 9% click through rate (CTR) to .11% average CTR today. And each year that number falls.
Banner ads are now tiny billboards used as a support mechanism...
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SEO Is Dead. Here's What Is Taking Its Place

SEO Is Dead. Here's What Is Taking Its Place | Internet Marketing Trends | Scoop.it
Thanks to recent Google changes, search engine optimization isn't nearly as powerful as it used to be. But that's OK--there's a better way.
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Macy's Says Social Media Strategy Begins with Good Content

Macy's Says Social Media Strategy Begins with Good Content | Internet Marketing Trends | Scoop.it
Macy’s Jennifer Kasper discusses the many ways the retailer is experimenting with advertising on social media—from Facebook and Twitter to Instagram and Pinterest.
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7 things you didn’t know you could do on Facebook

7 things you didn’t know you could do on Facebook | Internet Marketing Trends | Scoop.it
Not all of Facebook’s features and tricks are as obvious as others. Check out these hidden shortcuts and design options that can help spruce up your page.
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The 2014 B2B Content Marketing Report is Here! Today! Plus an Infographic!

The 2014 B2B Content Marketing Report is Here! Today! Plus an Infographic! | Internet Marketing Trends | Scoop.it
It is that time once again and the Content Marketing Institute and MarketingProfs have released the 2014 B2B Content Marketing Benchmarks, Budgets, and Trends–North America Report. This is the 4th ...
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Content Curation: 6 Strategies to Add Value With Your Own Commentary

Content Curation: 6 Strategies to Add Value With Your Own Commentary | Internet Marketing Trends | Scoop.it
Content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material. Use these 6 strategies to...
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