Internet Marketing Strategy for Small Business
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Internet Marketing Strategy for Small Business
Cutting edge tips, tricks, news and more from some of the best Internet Marketing minds aimed to help the small business community leverage the power of the Internet to grow!
Curated by Dean Mercado
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Get Your Rear in Gear 2012 - Small Business Coaching Program |

Get Your Rear in Gear 2012 - Small Business Coaching Program | | Internet Marketing Strategy for Small Business | Scoop.it
How satisfied are you with the results your small business has received so far this year? In this in-depth small business coaching program, we’ll show you how to align your business for major growth right now!
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Top 10 Digital Marketing Trends

Top 10 Digital Marketing Trends | Internet Marketing Strategy for Small Business | Scoop.it
The marketing industry continues to thrive. Changing human trends and patterns in purchasing behavior are causing a shift in digital marketing trends

Via janlgordon
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janlgordon's comment, August 11, 2016 2:27 PM
Thank you @Dean Mercado :-)
janlgordon's comment, August 11, 2016 9:38 PM
Thank you @Dorel :-)
janlgordon's comment, August 22, 2016 10:40 AM
Thank you @Michael Esplana :-)
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4 back to school trends you’ll want to study

4 back to school trends you’ll want to study | Internet Marketing Strategy for Small Business | Scoop.it
As the days get crisper and the first day of school gets closer, people are resetting their routines and planning to make the most of the “new year" ahead.Unlike New Year’s, when resolutions are more personal, the back to school season is a chance for families to make sure that everyone’s set for success. It’s why both “life goals” and “resolutions” spike around August.

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Is Ranking First on Google All That Matters?

Is Ranking First on Google All That Matters? | Internet Marketing Strategy for Small Business | Scoop.it
The goal today is get a clear picture, as business and website owners, of how search users behave in order to gain more insight into how best to serve them.
Dean Mercado's insight:

Solid SEO advice for Small Businesses

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Clean and Simple Cleaning Once Again To Offer A South Snohomish County / North Kings County Cancer Patient Free House Cleaning Services For A Year

Clean and Simple Cleaning Once Again To Offer A South Snohomish County / North Kings County Cancer Patient Free House Cleaning Services For A Year | Internet Marketing Strategy for Small Business | Scoop.it
Lynnwood WA house cleaning company Clean and Simple Cleaning is seeking nominations for the 2013 Deannie Douglas Award...
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Turn Things Up A Notch and Get Your Marketing Campaign Rolling

Turn Things Up A Notch and Get Your Marketing Campaign Rolling | Internet Marketing Strategy for Small Business | Scoop.it

If you’re looking to turn things up a notch you can look for ways to better serve your customers instead, or get the next marketing campaign rolling.

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Take Action!

Take Action! | Internet Marketing Strategy for Small Business | Scoop.it

Online Marketing Muscle wants to help you pave your way to success by planning your marketing and working your marketing plan.

Read to get important tips and hints on how avoid flavor of the day marketing here http://www.onlinemarketingmuscle.com/flavor-of-the-day-marketing/

 

 

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Online Marketing Muscle | Guilty of "Spray & Pray" Marketing Approach?

Online Marketing Muscle | Guilty of "Spray & Pray" Marketing Approach? | Internet Marketing Strategy for Small Business | Scoop.it
When trying to attract your target market, you would be wise to stay away from the "spray & pray" marketing approach.
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Business Relationships 9 Simple Truths | Online Marketing Muscle

Business Relationships 9 Simple Truths | Online Marketing Muscle | Internet Marketing Strategy for Small Business | Scoop.it
Business relationships take effort. The Marketing Minute discusses 9 simple truths to building an unbreakable relationship with your business contacts.
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More Than Facebook: The Time Is Right For Social Business - Forbes

More Than Facebook: The Time Is Right For Social Business - Forbes | Internet Marketing Strategy for Small Business | Scoop.it
Guest post written by Alistair Rennie. Alistair Rennie is IBM's general manager for social business. The era of social business is here and it is becoming clear just how transformative it will be.

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Update 2011 SEOMoz Web Directory List - Best Practices for SEO and Inbound Link Building | SEOmoz

Update 2011 SEOMoz Web Directory List - Best Practices for SEO and Inbound Link Building | SEOmoz | Internet Marketing Strategy for Small Business | Scoop.it

Good news to all you link builders out there.

 

SEOmoz just updated the PRO SEO Web Directory List. The long overdue update includes over 400 directories (up from 180) separated into three categories – Web, Local and Social.

 

Wait, aren’t link directories dead?

 

The practice of obtaining links from online directories has changed dramatically over the past 10 years. The stereotypes of the past are both true and dangerous. Spammy, low quality directories flood the lower cesspools of the Internet. An unbridled strategy of obtaining links from these non-discriminate directories can actually hurt your SEO.

 

But times have changed, and strategies have become more evolved......

 


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12 Important Places You're Forgetting to Add Calls-to-Action

12 Important Places You're Forgetting to Add Calls-to-Action | Internet Marketing Strategy for Small Business | Scoop.it

Do your landing page offers generate a high conversion rate but few actual leads?

 

Chances are, it's not a content quality problem you have on your hands ... it's a content promotion problem.

 

Likely, what's happening is that you're not getting your offer out there in front of enough people you want to capture as leads.

 

Calls-to-action (CTAs) are the gateways into your offers. If you're running into a traffic generation problem for your landing pages, you may need to add more calls-to-action for your content to various parts of your web presence. Here are 12 places you're likely forgetting to include CTAs for your offers.


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10 Social Media Posts That Get The Most Shares

10 Social Media Posts That Get The Most Shares | Internet Marketing Strategy for Small Business | Scoop.it
No matter how brilliant it may be, if your social media content is not digestible, it will not matter. Here are 10 types that succeed on social media.

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janlgordon's comment, July 27, 2016 10:41 AM
Thank you Os, John, @Stan Smith, @Anna, @Nicholas Bodell & @Dejan Nikolic :-)
janlgordon's comment, July 28, 2016 10:43 AM
Thank you THE *OFFICIAL ANDREASCY*, :-)
janlgordon's comment, August 1, 2016 10:22 AM
Thank you @malek @Konstantinos Kalemis @Skylly_W & @Anna :-)
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The Power of Facebook Live for Your Business

The Power of Facebook Live for Your Business | Internet Marketing Strategy for Small Business | Scoop.it
Since the launch of Meerkat and Periscope, live streaming has quickly caught on. Facebook took note and officially launched Facebook Live in April 2016.

Via janlgordon
Dean Mercado's insight:
Share your insight
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janlgordon's comment, August 10, 2016 10:38 AM
Thank you @BSN & @Mehdi BH :-)
janlgordon's comment, August 11, 2016 10:57 AM
Thank you @Robin Martin @Stan Smith @Anna @Micala Wilkins and @Ricard Lloria :-)
janlgordon's comment, August 11, 2016 2:27 PM
Thank you @Dean Mercado :-)
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Top 10 Digital Marketing Trends

Top 10 Digital Marketing Trends | Internet Marketing Strategy for Small Business | Scoop.it
The marketing industry continues to thrive. Changing human trends and patterns in purchasing behavior are causing a shift in digital marketing trends

Via janlgordon
more...
janlgordon's comment, August 11, 2016 2:27 PM
Thank you @Dean Mercado :-)
janlgordon's comment, August 11, 2016 9:38 PM
Thank you @Dorel :-)
janlgordon's comment, August 22, 2016 10:40 AM
Thank you @Michael Esplana :-)
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Scoop.it Integrates Google Authorship and Google+ Page Support

Scoop.it Integrates Google Authorship and Google+ Page Support | Internet Marketing Strategy for Small Business | Scoop.it
Scoop.it is one of the tools that I highly recommend for content curation, and they've just released a couple of updates that are really exciting for businesses involving Google and Google+.
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Internet Marketing Coaching and more

Internet Marketing Coaching and more | Internet Marketing Strategy for Small Business | Scoop.it
Online Marketing Muscle wants you to to take a 15-minute strategy session for your business for FREE!

We will roll-up our sleeves and take a look at your business’s current situation and begin to work with you on an action plan to strategically fill in the gap between where you are and where you want to be!

How? Just fill the form here http://www.onlinemarketingmuscle.com/

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Read, aim, fire!

Read, aim, fire! | Internet Marketing Strategy for Small Business | Scoop.it
In marketing, you want to choose your weapon carefully as the wrong choice can prove costly. Choose the accuracy of the sniper rifle. You want to hit your target market dead on! Learn how to avoid the "spray and pray" marketing approach.

Listen to it here http://www.onlinemarketingmuscle.com/guilty-spray-pray-marketing-approach/

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Your marketing plan is a living document

Your marketing plan is a living document | Internet Marketing Strategy for Small Business | Scoop.it

Your marketing plan is a living document. It should be tweaked as needed and keep you on a straight line path to getting what you want. ~Dean Mercado

http://www.onlinemarketingmuscle.com/flavor-of-the-day-marketing/

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Online Marketing Muscle | Flavor of the Day Marketing

Online Marketing Muscle | Flavor of the Day Marketing | Internet Marketing Strategy for Small Business | Scoop.it
Do you get excited about a new marketing strategy or tactic and act on it without clearly thinking it through? Are you using "flavor of the day marketing?
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Company Names: The Cleaning Company Model

Company Names: The Cleaning Company Model | Internet Marketing Strategy for Small Business | Scoop.it
Spend less energy on a company name, more effort on attracting customers to a killer website, Facebook page and staff with a less than perfect company name.
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Google Keyword Tool Now Ranks Keywords by High, Medium, Low

Google Keyword Tool Now Ranks Keywords by High, Medium, Low | Internet Marketing Strategy for Small Business | Scoop.it
Many Google AdWords users are reporting a change in the Google Keyword Tool. Competition data is now showing a ranking between High, Medium, and Low instead of the green bar that you used to see when you searched for terms.
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The End of an Era: Internet Explorer Drops Below 50 Percent of Web Usage | Webmonkey | Wired.com

The End of an Era: Internet Explorer Drops Below 50 Percent of Web Usage | Webmonkey | Wired.com | Internet Marketing Strategy for Small Business | Scoop.it

A couple of interest things happened in the world of Web browser usage during October. The more significant one is that Internet Explorer’s share of global browser usage dropped below 50 percent for the first time in more than a decade. Less significant, but also noteable, is that Chrome for the first time overtook Firefox here at Ars, making it the technologist’s brower of choice. [Ed. Note: That still hasn't happened at Webmonkey, but it's very close,


Via Alex Butler, ABroaderView
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Title Tags - Is 70 Characters the Best Practice? - Whiteboard Friday

Title Tags - Is 70 Characters the Best Practice? - Whiteboard Friday | Internet Marketing Strategy for Small Business | Scoop.it

Does it matter if you go over 70 characters?

How important is it to strictly adhere to this best practice?


Via Robin Good
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