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In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Pt. 1)

In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Pt. 1) | Internet Marketing Insights | Scoop.it
Content - The saying people buy on emotion and rationalize with logic has been around so long that people rarely question it. But in content marketing, you need to question it. Otherwise, ...
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In Part 1 and 2 some great advice on using the right content at different buying stages to encourage, attract and reassure potential and current customers. Nicely summarised tables that make it easier to refer to when creating your focused content.

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Content Marketing: A 3-Prong Approach

Content Marketing: A 3-Prong Approach | Internet Marketing Insights | Scoop.it
Our social media specialist passionately believes about what, to him, is the single-most important social media strategy. He regularly discusses the ability to provide customer service and interact...
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This great article summarises content marketing using social media perfectly. Adapt it and you're onto a winner with your social media channels.

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B2B vs. B2C Marketing: Top Objectives, Tactics, and Metrics

B2B vs. B2C Marketing: Top Objectives, Tactics, and Metrics | Internet Marketing Insights | Scoop.it
Marketing Strategy - B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to ...
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Internet Marketing and content creation tactics are not easy tasks and which ones to apply and which are successful for B2B and B2C, is the frequent asked question. This article throws some great insight into how B2B and B2C marketers are using internet and social media marketing tools and which are working for them .

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Oreo and Social Media Marketing | Social Media Today

Oreo and Social Media Marketing | Social Media Today | Internet Marketing Insights | Scoop.it
Oreo is not only a sandwich cookie, but it’s a brand that really keeps you connected.
SmallBiz TechSolutions's insight:

Great to get the creative juices flowing. Some great examples of creativty using your brand product and social media channels to engage your audience in fun and entertaining ways.

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Google to Personalise Search Results Based on your Gmail Content

Google to Personalise Search Results Based on your Gmail Content | Internet Marketing Insights | Scoop.it
As the search engine faces growing criticism of its privacy policies, Google has announced a new update that will personalise search results.
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Mmmm, to personalise or not to personalise, that is the question! Should Google be prying so closely or are we ok with really personalised search considering our whole lives are almost online. What do you prefer, on or off?

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4 Things Your Social Media Marketing Strategy Needs

4 Things Your Social Media Marketing Strategy Needs | Internet Marketing Insights | Scoop.it
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The 4 Cs.. Simply put and supported by an infographic this article sums up the bottom line of Social Media marketing techniques

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10 Call-to-Action Case Studies with Examples from Real Button Tests

10 Call-to-Action Case Studies with Examples from Real Button Tests | Internet Marketing Insights | Scoop.it
Here are 10 examples from call-to-action A/B tests I've conducted where I've experimented with everything from copy and button design over to placement
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I LOVE proof of effective internet marketing and Michael Agaard shares his learned call to action tweaks with some great examples of simple changes that yield big results.

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Facebook 101: Writing Posts that Get Results

Facebook 101: Writing Posts that Get Results | Internet Marketing Insights | Scoop.it
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Quick tips on Facebook posting. Again its all about the customer and what they like.

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Master Social Media Marketing for Small Businesses | Social Media Today

Master Social Media Marketing for Small Businesses | Social Media Today | Internet Marketing Insights | Scoop.it
The social platform is so powerful that more than a quarter of small business marketers allocate at least one hour daily for social media marketing.
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Social media dos and don'ts and interesting facts all rolled into one graphic. Easy reading valuable info! Check it out and let us know what you find valuable from this article

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Three Deadly Reasons Most Websites Fail

Three Deadly Reasons Most Websites Fail | Internet Marketing Insights | Scoop.it
Web Sites - Although websites were introduced over 20 years ago, the vast majority still function on old-school paradigms. Here's where most websites are getting it wrong—and how you can get it right ...
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Static brochure types, unpersonalised, not about the customer. Read on..

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How to Turn Your Facebook Page Into an Insane Traffic Driving Machine — socialmouths

How to Turn Your Facebook Page Into an Insane Traffic Driving Machine — socialmouths | Internet Marketing Insights | Scoop.it
The super easy guide of tips and tricks to squeeze more traffic out of Facebook and back to your own website
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Combination of promoting posts, competitions and focused content, thats how to win on Facebook

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Are You Using A Guy In A Chicken Suit Instead Of Social Media?

Are You Using A Guy In A Chicken Suit Instead Of Social Media? | Internet Marketing Insights | Scoop.it
Do you think a worker dressed as a bird ‘hawking’ pizza will generate more store traffic than a well crafted social media campaign with Twitter, Facebook and Instagram toppings? Are you feeling ‘clucky’, well are you?
SmallBiz TechSolutions's insight:

Traditional versus Social. I have been meaning to write a post on the futility of some traditional marketing techniques. I will soon but in the meantime this post supports the argument of ditching the old ways. Mind you he could be giving flyers with social calls to action on them which would combine both sets of marketing. Maybe a QR code on the chest or feathers?

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90% of Customers Will Recommend Brands After Social Media Interactions

90% of Customers Will Recommend Brands After Social Media Interactions | Internet Marketing Insights | Scoop.it
An article discussing how 90 per cent of customers will recommend brands after interacting with them on social media.
SmallBiz TechSolutions's insight:

Solid evidence to support why Social Media is good for your brand.Connect and interact with your fans and gain a possible 300% return on your marketing investment.

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