Internet Marketing for Small Businesses
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Internet Marketing for Small Businesses
Topics on internet marketing in perspective of small and local businesses and enterprises.
Curated by Asif Anwar
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If Mobile is not the Future, then What is?

If Mobile is not the Future, then What is? | Internet Marketing for Small Businesses | Scoop.it
If Mobile is not the Future, then What is? - SMM & SEM (SEO + PPC) Specialist & Consultant
Asif Anwar's insight:
Mobile may seem like the future, but as the capacity of mobile devices grow, you might see a different scenario in future. Mobile is really not the future, but convergence of various devices, flexible screens and responsiveness of display, cloud computing and cloud OS, and supreme mobility are the actual future.
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Asif Anwar's curator insight, October 26, 2016 9:35 AM
If Mobile is not the Future, then What is? Mobile may seem like the future, but as the capacity of mobile devices grow, you might see a different scenario in future. Mobile is really not the future, but convergence of various devices, flexible screens and responsiveness of display, cloud computing and cloud OS, and supreme mobility are the actual future.
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Billboard-based Internet Marketing Campaign and Tracking & Measuring ROI

Billboard-based Internet Marketing Campaign and Tracking & Measuring ROI | Internet Marketing for Small Businesses | Scoop.it

Tracking and measuring Return on Investmennt (ROI) of a Billboard was a tough call. But, with the advancement of web technology, you now can turn a Billboard Marketing Campaign into an Internet Marketing Campaign. This blog mentions some options by which you can do so:

 

- Using a Landing Page URL on your billboard, which can be tracked in web analytics, by using mix of tools like Google URL Builder and Bitly URL Shortener

 

- Using QR Codes to direct audience to URL or Phone Call, which is tied up with Web Analytics

 

- Bluetooth Advertising Near the Billboard with Rich Media

 

- Email Tracking from mobile devices

 

- Using Call Analytics which connects phone calls to your web analytics

 

- Using Coupons to track traffic sources.

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Why Your Business Needs a Chinese Name | Blog | myGengo

Why Your Business Needs a Chinese Name | Blog | myGengo | Internet Marketing for Small Businesses | Scoop.it
What’s in a name?

If you’re in China — the world’s second largest economy — a lot. In a country where each character carries its own unique meanin...
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Why Are Some QR Codes More Scanworthy Than Others? [INFOGRAPHIC]

Why Are Some QR Codes More Scanworthy Than Others? [INFOGRAPHIC] | Internet Marketing for Small Businesses | Scoop.it
There was one factor that got people to scan a QR code more than any other.
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50+ Useful Icon Sets for E-commerce Designs

50+ Useful Icon Sets for E-commerce Designs | Internet Marketing for Small Businesses | Scoop.it
The moment we think of E-Commerce, the next thought would be of the payment options and the hassles met at times.
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QR Code Strategies and Ideas for Web Marketing and Advertising | Blueliner

QR Code Strategies and Ideas for Web Marketing and Advertising | Blueliner | Internet Marketing for Small Businesses | Scoop.it
There are very few things that connect the real world with the digital world and QR Codes are one of them.
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Infographic - How Big Is E-commerce Industry

Infographic - How Big Is E-commerce Industry | Internet Marketing for Small Businesses | Scoop.it
The e-commerce sector has continued its double-digit growth year over year. And to make it easy for you to understand the growth of e-commerce industry in US and all across the world.

We’ve created an infographic “How big is E-commerce” that will cover some interesting facts about the E-commerce industry, its growth and latest trends.
Via Nebojsa Stojanovic
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8 Crucial Elements of Startup Success

8 Crucial Elements of Startup Success | Internet Marketing for Small Businesses | Scoop.it
To give yourself a leg up on the startup competition, we've compiled a list of tips that may help your business make it to the next level.
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Detailed Analysis for Understanding Direct Traffic in Google Analytics and Other Web Analytics

Detailed Analysis for Understanding Direct Traffic in Google Analytics and Other Web Analytics | Internet Marketing for Small Businesses | Scoop.it
SMM & SEM (SEO + PPC) Specialist & Consultant. Analysis of Direct Traffic in Google Analytics - Understanding Direct Traffic in Web Analytics -
Asif Anwar's insight:

This article provides insights on various ways Direct Traffic can be generated in Web Analytics app like Google Analytics. Direct traffic is not much categories in Google Analytics to show you the real insight on how direct traffic was generated. The blog lists many ways that direct traffic can be generated.

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Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC]

Inbound Marketing vs. Outbound Marketing [INFOGRAPHIC] | Internet Marketing for Small Businesses | Scoop.it
The Internet has transformed the way consumers respond to marketing. This infographic pits outbound marketing against inbound marketing -- can you guess which one is winning?
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7 Tips For Designing A Site Search Engine Friendly

Cornerstone of the website is the content of the text. Make sure that the site contains many themes from the beginning. Homepage presents and describes the contents of the site, and each section will go in more detail in appropriate subjects.

 

When you add text content to your site, identify the basis of search terms and use them as a part of. If it helps to highlight the search words in bold or putting them inside the tags. This makes it stands out the most important search terms, so that means that search engines are important.

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Are Small Businesses Apathetic About Social Media? - eMarketer

Are Small Businesses Apathetic About Social Media? - eMarketer | Internet Marketing for Small Businesses | Scoop.it
Social media marketing is popular but not critical. Uptake of social media marketing among small and medium-sized businesses has become widespread.
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BruceClay - Small Business Guide to Using Local SEO to Get New Customers

BruceClay - Small Business Guide to Using Local SEO to Get New Customers | Internet Marketing for Small Businesses | Scoop.it
This is a submission to the Small Biz Local Discovery Contest and part of our commitment to serve the small business community with quality Internet marketing resources.

Via Nyagoslav Zhekov
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How to Turn Your Billboard into an Interactive Marketing Campaign and Measure ROI | Blueliner

How to Turn Your Billboard into an Interactive Marketing Campaign and Measure ROI | Blueliner | Internet Marketing for Small Businesses | Scoop.it
Placing an advertisement on a billboard in a high traffic area will surely bring results. Measuring it however, can be a tough job. For each marketing campaign, measuring performance is crucial. Measuring the efficiency of a advertisement depends on 2 things: 1. Clickthrough Rate or CTR and 2. Return on Investment or ROI. For a billboard, Clickthrough Rate refers to the percentage of the desired action from impressions. Unless eye and camera tracking technology improves, it is not possible to monitor the clickthrough rate. However, monitoring the return on marketing investment is possible- If you know your traffic sources.
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Bing Gains In Customer Satisfaction, Facebook “Near The Bottom” — Report

Bing Gains In Customer Satisfaction, Facebook “Near The Bottom” — Report | Internet Marketing for Small Businesses | Scoop.it
The 2011 American Customer Satisfaction Index (ACSI) e-business report is out.
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Survey Reveals 84% of SMBs Plan to Use Online Marketing

Survey Reveals 84% of SMBs Plan to Use Online Marketing | Internet Marketing for Small Businesses | Scoop.it
Chicago (PRESS RELEASE - June 11, 2011) - Affinity Express Inc., the leading offshore, onshore and onsite provider of high-volume print and interactive...
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