Internet Marketing For Real Estate + Small Business
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How to Generate at Least 50 Comments on Your Next Blog Post

How to Generate at Least 50 Comments on Your Next Blog Post | Internet Marketing For Real Estate + Small Business | Scoop.it
Blogging is an important part of digital marketing. And if you know me, you know I’m passionate about blogging. Thi

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Peg Corwin's curator insight, August 30, 2016 9:02 AM

Bloggers, content marketers -- good insights on how to encourage engagement with your content. Yes, even color matters.

Earl Johnson III's curator insight, September 9, 2016 9:48 AM

So much incredible information in this one post.  Blogging on a consistent basis is not something that is easy for most people, but it is crucial to any business.

Jayme Soulati's curator insight, September 12, 2016 7:29 AM
The graphic is worth the share alone!
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User Experience is the New SEO

User Experience is the New SEO | Internet Marketing For Real Estate + Small Business | Scoop.it
'UX stands for user experience. How is the experience of using a website for the user? Is it easy? Does it produces the desired results? 

SEO or search engine optimization is not just about keywords or meta tags or even content. Those things play a small role but search is more about user experience. Optimizing your website for search engines (in other words SEO) means focusing on the user experience'. 


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Stan Smith's curator insight, May 28, 2016 5:11 AM
UX stands for user experience.
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The Complete Beginner’s Guide to Creating Marketing Personas — Marketing and Growth Hacking

The Complete Beginner’s Guide to Creating Marketing Personas — Marketing and Growth Hacking | Internet Marketing For Real Estate + Small Business | Scoop.it
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BMS's curator insight, May 18, 2016 2:27 AM
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11 Tools That Will Save You Time with Content Marketing

11 Tools That Will Save You Time with Content Marketing | Internet Marketing For Real Estate + Small Business | Scoop.it
Quality content marketing takes a lot of time and effort—there’s just no way around it. But there are, of course

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Peg Corwin's curator insight, April 19, 2016 10:31 AM

One pro's list of Content Marketing tools to speed content creation.

amahendru's curator insight, April 22, 2016 9:53 PM

www.amitmahendruphotography.com

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Telling Your Story: 5 Ways To Add Compelling Visuals to Your Content

Telling Your Story: 5 Ways To Add Compelling Visuals to Your Content | Internet Marketing For Real Estate + Small Business | Scoop.it
Do you remember when great content marketing meant your copy was properly optimized for search engines so your customers could find you when searching? Tod

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Dr. Karen Dietz's curator insight, January 12, 2016 5:09 PM

In this post you will find 5 solid ideas and tips for adding visuals to your storytelling and content. Written by Ashley Zeckman, a Director at TopRank Online Marketing, the article includes great examples for each idea/tip. 


We know visual storytelling is becoming even more critical than ever. Visuals increase traffic and shares. And engagement. So if you are looking for new ideas for how to tell your story with more visuals, you will enjoy this post.


Some of these ideas/tips you might not have thought of, which is why I like them. I know you will find at least one -- if not more -- to use in  your business.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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How to Format Content for Sharing on Social Media

How to Format Content for Sharing on Social Media | Internet Marketing For Real Estate + Small Business | Scoop.it
Here's how to format content for sharing on social media.

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Peg Corwin's curator insight, December 24, 2015 9:36 AM

Excellent formatting suggestions to improve the readability and scannability of your posts, articles, web pages.  I learned about subhead stacking here.

Braden O'Neill's curator insight, January 6, 2016 5:05 PM

Social media is the engine that drives content promotion. But it's not simply enough to copy, paste, and post. Each channel is different. And each audience deserves you time and effort. It won't take much time to tailor your posts to each channel, but the payoff will be worth it. So take a few minutes to learn how to format your posts properly!

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9 Pro Tips: Marketing Ideas for Real Estate Agents in 2015

9 Pro Tips: Marketing Ideas for Real Estate Agents in 2015 | Internet Marketing For Real Estate + Small Business | Scoop.it
Direct mail, boring emails, and magnets are expensive and don't work. Here are some marketing ideas for real estate agents to help grow their businesses in 2015.
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Real Estate Agents Don’t Waste Your Time Hosting Open Houses

Real Estate Agents Don t Waste Your Time Hosting Open Houses Why Are You Really Hosting Open Houses? Realtors are in the business of making connections with people. Market knowledge, experience, and marketing ability are all important components of a Realtor’s ability to sell a home, but without making personal connections, there are no clients to provide these services to. ~ Johnny Isakson
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3 Content Tweaks to Increase Your Blog Traffic without Spending a Penny

3 Content Tweaks to Increase Your Blog Traffic without Spending a Penny | Internet Marketing For Real Estate + Small Business | Scoop.it

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Peg Corwin's curator insight, May 16, 2015 2:10 PM

The content marketing tweaks are: "Use Relevant Long-tail Keywords, Create Longer and More In-Depth Blog Content, Intelligently Promote and Amplify Existing Blog Content"  Specific idea: "To leverage your older content, you need to regularly link back to it in your new blog posts. With the new Google algorithm changes, however, you need to be careful while choosing the anchor text on your internal and external backlinks. Don’t use keyword based anchors. Instead, go for natural anchor text like, Click Here, Read This, Read More."

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The 3 Biggest Real Estate SEO Factors You Are Not Focusing On

It's Not Link Building, Adding Content, or Keywords "So, if building links is not what you should be spending your time on, what is? It’s user experience—because it will impact rankings more than anything else." ~ Neil Patel User Experience...
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Create As Many Sexy Single Property Websites As You Want

Using a Free WP Listings WordPress Plugin and a Pack of Themes You Can Purchase For Under $25 Bucks "The 3 P's of Selling a Home; PRICE, PRESENTATION and PROMOTION"  ~ Unknown I can not help you with Price or Presentation but I can help you to b...
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Your Site Has To Be Google Mobile Friendly Today

April 21st, Today, Is The Launch Day Of Google's New Mobile Search Algorithm   "Q: What is this algorithmic update, who will it impact? A: This update will impact only mobile searchers and it will give a ranking boost to mobile-friendly pa...
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Real Estate Websites Don't Generate Leads... Marketing Does

Your Website Can Assist You In Converting Your Marketing Efforts into Leads "I would like my new website to generate leads" ~ 50% of my Real Estate Clients   When my partner and I hear this comment we generally utter out a collectively sigh...
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PB131: How to Conduct a Half Yearly Blog Review

PB131: How to Conduct a Half Yearly Blog Review | Internet Marketing For Real Estate + Small Business | Scoop.it
How to Conduct a Half Yearly Blog Review

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Peg Corwin's curator insight, July 11, 2016 9:03 AM

A blog checklist to reflect on what's working and what needs more work in the second half of the year.

Jayme Soulati's curator insight, August 1, 2016 8:13 AM
Sounds interesting -- half yearly
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Everything You Need to Know About Using Yoast SEO for Wordpress

Everything You Need to Know About Using Yoast SEO for Wordpress | Internet Marketing For Real Estate + Small Business | Scoop.it
If you have a self-hosted Wordpress site, you'll want to bookmark this guide. Angela Petteys outlines everything you'll need to know about setting up and optimizing the Yoast SEO plugin to get your site search engine-friendly.

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Peg Corwin's curator insight, May 14, 2016 11:50 AM

Get your content found in search using Wordpress with the Yoast plugin.  This tool makes it easy to see what you need to do to optimize page text, image and meta tags.

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Social Media Visuals: How to Easily Create Visuals Without a Designer

Social Media Visuals: How to Easily Create Visuals Without a Designer | Internet Marketing For Real Estate + Small Business | Scoop.it

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Peg Corwin's curator insight, May 11, 2016 3:28 PM

Great rundown of the lastest tools to create images, many I had not heard of.  For example, "With Relay, you basically load all of your assets, then add things such as your logo, a tagline, a hashtag, or URL. When you can narrow down to a particular design, you can change the assets and Relay will automatically reflect the changes throughout each of your designs. 

Paulo Crepaldi's curator insight, May 12, 2016 9:10 AM

Para os pequenos e médios empresários que necessitam criar visuais para suas ações em Mídia Social de maneira prática, segue a super dica! #behaviordesigner

Ez Promotions's curator insight, July 4, 2016 6:11 PM
Great stuff #marketing http://www.ezvidio.com/
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The Start-to-Finish Guide to Optimizing Your WordPress Blog Posts [Plus a Checklist]

The Start-to-Finish Guide to Optimizing Your WordPress Blog Posts [Plus a Checklist] | Internet Marketing For Real Estate + Small Business | Scoop.it
Sooner or later, you'll be faced with using WordPress to create blog posts. Sergey Stefoglo goes through the ins and outs of uploading and optimizing posts with the Yoast SEO plugin for WordPress, offering a downloadable checklist to help make sure you've hit all the marks.

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Peg Corwin's curator insight, May 3, 2016 9:08 AM

Get your Wordpress blog posts found in Google search. Check this step by step optimization process using a powerful free plugin.

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Content Curation Lands on Google+: Introducing Collections

Content Curation Lands on Google+: Introducing Collections | Internet Marketing For Real Estate + Small Business | Scoop.it

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wanderingsalsero's curator insight, November 2, 2016 4:57 AM
This is interesting because it shows how far the concept of 'Curation' has come in the last 10 years. I don't remember much about it but I remember that in the early days of Blogger, perhaps even before Google bought it, they had a tool or bookmarklet or some little button that had certain curation abilities. My first blog was on Blogger and I remember using that tool.

Later, I maintained a Posterous blog for a couple of years...maybe more. I liked Posterous a lot and was very sad when they sold it (Posterous) to Yahoo and then about a year later those jerks at Yahoo closed it down. I thought Posterous was a very nice blog with just the right amount of features to get the job done without getting too technical.


 
Felix Grobe's curator insight, June 9, 10:43 AM



Google has just introduced "Collections", for Google+, a new service which allows any Google+ user to group his posts by topic and to create public, shareable collections of his favorite links, articles, videos and images.


To use Google Collections, simply go to your G+ profile page and then select "Collections" on the drop down menu appearing on the top left part of the page.


"Each collection can be shared publicly, privately, or with a custom set of people. Once you create your first collection, your profile will display a new tab where other people can find and follow your collections."


You can either create new posts containing whatever type of content inside a collection, or assign an existing, published post to a collection you have just created.


You can create as many collections as you like.


Google+ Collections is available on the web and on Android (iOS coming later).



My comment: Google+ Collections adds opportunity for creating additional value to G+ users by letting interests drive community engagement. This is a feature that sooner or later any social network will offer. 


Free to use.


Try it out now: https://plus.google.com/collections/welcome 




More info:


Official Google announcement: https://plus.google.com/+googleplus/posts/7ZpGWeou2sV 


Featured collections: https://plus.google.com/collections/featured 


See also the official review from Techcrunch:

http://techcrunch.com/2015/05/04/google-turns-users-into-content-curators-with-new-collections-feature/ 


Video tutorial: https://youtu.be/gtVNkbtS9g8 











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Even If A Brand Can't Do SEO, It Can Still Do Local SEO

Even If A Brand Can't Do SEO, It Can Still Do Local SEO | Internet Marketing For Real Estate + Small Business | Scoop.it

If your company has a physical presence (aka a headquarters or sales office), then we strongly urge you to shift your focus from “national” SEO to “local” SEO, even if you don’t think you should be targeting local search queries.

 

Here’s why: http://searchengineland.com/even-brand-cant-seo-can-still-local-seo-236129


Via Antonino Militello
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donhornsby's curator insight, November 23, 2015 4:29 PM

(From the article): Local queries are often not as competitive as “National” queries for multi-location brands. The above screenshot is a perfect example of a B2B query that a national plastic molding company could compete at if they had a local presence in the Bay Area.

 

Multi-location companies often have an edge over single location companies in that each location can be a source of citation backlinks which, in turn, will help every other location’s ability to rank in the Local packs. In many cases, we have seen positive traffic impact for these types of businesses within a few weeks of claiming and updating their Google My Business pages and optimizing their local citations.

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Real Estate Agents Don't Waste Your Time Hosting Open Houses

Why Are You Really Hosting Open Houses? "Realtors are in the business of making connections with people. Market knowledge, experience, and marketing ability are all important components of a Realtor’s ability to sell a home, but without makin...
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Content Marketing Measurement: 29 Essential Metrics [Infographic]

Content Marketing Measurement: 29 Essential Metrics [Infographic] | Internet Marketing For Real Estate + Small Business | Scoop.it
How do you measure the effectiveness of your content marketing efforts? Start with these 29 metrics.

Via Peg Corwin
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Arnaud d'Haen's curator insight, June 2, 2015 7:20 AM

Measuring content yes we can!

Susan Anderson's curator insight, June 6, 2015 3:36 PM

Wondering whether your content marketing efforts are really paying off?

Elena Savina's curator insight, June 13, 2015 4:05 PM

метрики! 

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Real Estate Agent Social Media Guide and New Tips [Infographic]

Helpful tips for todays real estate brokers to grow their social media presence. “… Real estate companies that can harness the power of social media to manage and market property will gain enormous advantage over laggards in this arena,”...
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How to NOT Get Sued when Using Images for your Real Estate Website

Taking just a few extra minutes to add striking images for your real estate website can truly set you and your site apart...AND, doing it right can keep you out of hot water! I'm attracted to images that come from a personal exploration of a sub...
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Real Estate Websites Don’t Generate Leads… Marketing Does

Real Estate Websites Don t Generate Leads Marketing Does Your Website Can Assist You In Converting Your Marketing Efforts into Leads I would like my new website to generate leads ~ 50% of my Real Estate Clients
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