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If you want an egaging description go somewhere else, if you want reality and what works then read this...
Curated by Fabio Moro
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Rescooped by Fabio Moro from The MarTech Digest
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20 Incredible Marketing Automation Stats

Marketing automation is getting harder to ignore, especially when the industry is expected to grow 50% by 2015 (SiriusDecisions). More and more top-performing companies are adopting marketing automation solutions, and with the data uncovered over the past few years, it’s not hard to see why.

 

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Via CYDigital
Fabio Moro's insight:

Technology has seemingly, at least for me, made me busier than ever before.  I'm all for automation.

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CYDigital's curator insight, January 16, 2014 8:30 PM
  1. Not quite incredible, and you've seen these stats before, but nice to have them under one roof.
  2. The incredible shrinking Pardot...where's the Pardot logo? HMMMMMMMM.............
Trent Blizzard's curator insight, January 17, 2014 10:46 AM

Marketing Automation expected to increase 50% by 2015

-users have a 53% higher conversion rate from marketing response.

-companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.

-nurtured leads produce on average a 20% increase in sales opportunities versus non-nurtured leads

-75% of companies using marketing automation see ROI within 12 months

-relevant emails delivered through marketing automation drive 18 times more revenue than email blasts

-incresae sales productivity 14.5%

-54% improvement in quota achievement

 

dan's curator insight, January 20, 2014 12:36 PM

#Marketing Automation at its best form?