Strategic Marketing Mastermind
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Strategic Marketing Mastermind
Big picture, how do you groom your small business for greater success? You need best practices, research, trend information, planning, analytics tools, and thought-leadership. To that end, you might find something here useful. <br><a href="http://web-marketing-store.com/services/internet-marketing-consultant/" rel="nofollow">http://web-marketing-store.com/services/internet-marketing-consultant/</a>;
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14 Artful Internet Marketing Tactics [Free Guide] | Web Marketing Store

14 Artful Internet Marketing Tactics [Free Guide] | Web Marketing Store | Strategic Marketing Mastermind | Scoop.it
Need fresh ways to promote a business online? Check out '14 Artful Internet Marketing Tactics.' Topics include SEO, podcasting, video marketing, social media...

Via Alfredwinston
WebMarketingStore's insight:
Practically an ebook-length blog post that well covers several key Internet marketing tactics. From social media marketing and search engine optimization to podcasting, email marketing, content marketing and more, there's lots here about it. Includes links to other very helpful resources for each of the 14 key Web marketing tactics / techniques covered.
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WebMarketingStore's comment, September 7, 2013 5:13 PM
Quite a blog post, if I do say so myself. Thanks for sharing it!
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Marketing 101 – The Three Angled Attack! | CEA Marketing Group

Marketing 101 – The Three Angled Attack! | CEA Marketing Group | Strategic Marketing Mastermind | Scoop.it
There is not an absolute, go-to, killer marketing technique, otherwise we’d all be rich with our entrepreneur dreams. There are however, a few things to
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How to Design a Social Media Campaign |

How to Design a Social Media Campaign | | Strategic Marketing Mastermind | Scoop.it
Do you know how to set up a social media campaign? This article shares the five core elements you need to build a social media campaign that works.

Via heidi groshelle
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Seven Habits That Successful Digital Enterprises Share | Data-Driven Marketing Network

Seven Habits That Successful Digital Enterprises Share | Data-Driven Marketing Network | Strategic Marketing Mastermind | Scoop.it
There is no blueprint for digital success because, as Rishad Tobaccowala said, “Digital is like hydrochloric acid, it burns through everything.” However McKinsey researched success cases and found seven habits that highly effective digital enterprises share.
WebMarketingStore's insight:

Solid strategic ideas for realizing digital business success.

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How Google Keyword Planner Tool Helps You Visualize Search Trends Better

How Google Keyword Planner Tool Helps You Visualize Search Trends Better | Strategic Marketing Mastermind | Scoop.it

If you had a choice to set up an ice cream stand on the boardwalk of a hot beachfront in the middle of summer, or on the edge of an Alaskan wilderness in the middle of winter, which would you choose?


Via massimo facchinetti, Os Ishmael
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malek's curator insight, May 19, 2014 6:17 PM

A highly informative article about keyword planner combined with keyword tool.

What I like the most is the new breakdown of device queries for keyword you are searching.

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How To Build A Social Media Marketing Funnel [INFOGRAPHIC]

How To Build A Social Media Marketing Funnel [INFOGRAPHIC] | Strategic Marketing Mastermind | Scoop.it
How can you use social media to boost your brand?

Via Brian Yanish - MarketingHits.com, donhornsby, Martin (Marty) Smith
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Brianne Mellon's curator insight, May 7, 2014 10:44 AM

How to use social media to boost your brand. Good visuals! This post really speaks for itself. 

EZSelect's curator insight, May 7, 2014 2:34 PM

Very good layout showing who's using which social media channels.

Luis Cano's curator insight, May 25, 2014 6:35 PM

Social media marketing funnel...

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The Ever-Changing PR Salesperson | PR Whiteboard

The Ever-Changing PR Salesperson | PR Whiteboard | Strategic Marketing Mastermind | Scoop.it

Much has been shared about the way the PR gig has changed over the past few years. While all of what’s being said is accurate and important, noteworthy is the fact that seeking new business has also changed. Listed here are a few of the ways new business generation has changed since I first jumped into the business:

 

 In 2013, prospects find you. This is the first and by far the most significant item on this list. Prospects find agencies or individual PR professionals in a home office somewhere by way of their online presence. That’s an online presence far beyond just a website – although that remains hugely valuable. Prospects are looking for professionals who practice what they preach, and who are active and engaged....


Via Jeff Domansky
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Deanna Dahlsad's curator insight, September 9, 2013 3:59 PM

People haven't changed that much, but technology has changed what they do, how they do it, and how to interact with them to have that PR conversation.

WebMarketingStore's comment, September 9, 2013 4:45 PM
PR is much more accessible to the smallest of businesses now. The whole context has changed about who can afford "PR," not to mention what the PR they want entails. I really wonder how far the atrophy of traditional PR agencies will go.
IOANNIS APOSTOLOU's curator insight, September 9, 2013 6:07 PM

Try to adjust to the new world!

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Photos and video drive the most engagement on social media

Photos and video drive the most engagement on social media | Strategic Marketing Mastermind | Scoop.it
Images and video get more likes on Facebook and more shares on Twitter. Consider these—and more—reasons why your brand should jump on the visual bandwagon.
WebMarketingStore's insight:

Compelling data about the importance of images and videos when marketing your products / services online.

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Content Strategy: A Social Media 'how-to' guide

Content Strategy: A Social Media 'how-to' guide | Strategic Marketing Mastermind | Scoop.it
Content strategy in social media is beyond important, without it you are essentially posting blind. Here are 26 tips to get your content on the right track.

Via Stefano Principato, paulo oliveira
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Stefano Principato's curator insight, June 25, 2013 5:46 PM

26 tips to take your social media content strategy to the next level.

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iSpring Converter | PowerPoint to HTML5 Converter

iSpring Converter | PowerPoint to HTML5 Converter | Strategic Marketing Mastermind | Scoop.it
PowerPoint to HTML5 converter with the most accurate PPT to HTML5
technology creates interactive HTML5 presentations for iPads and
mobile devices.

Via PowerPoint & Keynote Solutions from Chillibreeze
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Beef-up Your Lean Content Marketing Efforts with SlideShare

SlideShare is the world’s largest community for sharing presentations. Discover great content and connect with like-minded individuals.


Via Arabella DeLucco
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Beth Kanter's curator insight, May 24, 2013 3:38 PM

This is a good deck and insights -- many nonprofits and foundations are not leveraging the platform.

Free Viral Ads's curator insight, July 7, 2013 3:26 AM


SlideShare features a vibrant professional and educational community that regularly comments, favorites and downloads content. SlideShare content spreads virally through blogs and social networks such as LinkedIn, Facebook and Twitter. Individuals & organizations upload documents to SlideShare to share ideas, conduct research, connect with others, and generate leads for their businesses.


Anyone can view presentations & documents on topics that interest them, download them and reuse or remix for their own work.

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High Quality Images for PPT Presentations | Google Image Search

High Quality Images for PPT Presentations | Google Image Search | Strategic Marketing Mastermind | Scoop.it
24point0 explains how you can search for high quality free images for your PowerPoint presentations using Google search.

Via PowerPoint & Keynote Solutions from Chillibreeze
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PowerPoint & Keynote Solutions from Chillibreeze's curator insight, June 17, 2013 2:51 AM

Learn more tips on how to find high quality images for your PowerPoint presentation with google image search. Read more of it here at 24point0.com

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34 Essential Research Reports for More Effective Content Marketing

34 Essential Research Reports for More Effective Content Marketing | Strategic Marketing Mastermind | Scoop.it

As a content marketer, you're likely seeking reputable research reports and white papers to inform your processes. At CMI, we're pretty passionate about research, too. So we made a list of some of  the best content marketing research out there. It’s designed to serve as a go-to resource for the information we think will be most valuable — and we’d love to add your research, as well.


Via Gregg Breward
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Mukesh Chakarwarti's comment, June 24, 2013 12:57 AM
More Effective content Marketing . There Trusted and Good Content Topics to improvement your Busiess in Globle Marketing Today .
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Story Strategy For Generating Lots Of Content

Story Strategy For Generating Lots Of Content | Strategic Marketing Mastermind | Scoop.it
Your smaller stories feed your larger company story and messaging, yet mixing the two isn’t easy. What can a content marketer learn from classic literature?

Via Dr. Karen Dietz, Insight Narrator
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Dr. Karen Dietz's curator insight, June 11, 2014 7:06 PM

This post by Emily G. Buchler gives us a terrific way to think about our business stories that will generate an endless stream of stories that are cohesive to your brand. How? By telling stories within stories.


Yes -- what a great point! She then does a fabulous job explaining what she means by this statement, and gives examples so we 'get it'.


Put this article into the category of 'strategic storytelling'. Yes, we need to craft our business stories. But if we don't think about them strategically, we can end up with messages at cross purposes with themselves as we produce content across different channels. 


So go read this article because I think it will really help you generate ideas for more stories you can tell -- but in a way that is consistent with your brand.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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8 Reasons Your Business Doesn’t Need Facebook | Find People that Want what You Sell

8 Reasons Your Business Doesn’t Need Facebook | Find People that Want what You Sell | Strategic Marketing Mastermind | Scoop.it
Building an online community around a website one of the most important business goals. It requires effort to build an online community - but, it doesn't have to be Facebook.

Via Carlos Peralta
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Carlos Peralta's curator insight, March 14, 2013 11:12 AM

Maybe this is right. I believe we have to focus on our goals and find the right strategy for the social media, that doesn't mean have a facebook page just because I have to, it means that if I'm gonna have a facebook page I will make it work for my content strategy, if not, better keep those resources on other platform. It's all the Goals.

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How to Decide Which Content to Sell and What to Give Away for Free | Copyblogger

How to Decide Which Content to Sell and What to Give Away for Free | Copyblogger | Strategic Marketing Mastermind | Scoop.it

Excerpt from the great article by Chris Garrett and published on Copyblogger:
"How do you decide which content should be freely available and which content you ought to charge for?
Of course the answers will differ between different industries, topics, businesses, and writers.
First, we need to decide what your free content should do for you.

What can you achieve with free content?
The reason you are putting together all these free articles, podcasts, videos, and presentations, is that you want to get attention that grows your business.
With that in mind, here are some benefits that free content can provide for you, and the kinds of content that you should share:

- Free content can attract your specific target audience;
- Free content can encourage sharing your ideas;
- Free content can connect you with peers;
- Free content can inform the audience of your value;
- Free content can position you against competitors;
- Free content can answer objections;
- Free content can show proof and results;
- Free content can provide more reasons “why”;
- Free content can give a “free taste” that builds desire for the full meal;
- Free content can tell your story to show people who you are as a person;
- Free content can reward prospects for their attention;

Here’s when you should hoard information
There is a circumstance where your information is worth holding back and providing only to paying customers.
That is when:

1. People really want the information because it has significant value
If the information could...
- Provide a massive transformation in their life or business;
- Make them a great deal of money;
- Save them lots of time;
- Make them more popular;

...then they will be much more willing to invest in your solution.

2. The information is difficult to acquire
Yes, Google has exposed many things for free that had previously been knowledge reserved for the elite few.
But that doesn’t necessarily mean that your prospect can find it, or that the information is even out there and indexed.
Many of the thought leaders and gurus we know are in their positions because they hopped on a shiny new platform or tool and mastered it before anyone else.

Why people buy content
Part of the reason people will pay is because of trust.
It’s a weird psychological factor that people will trust education that they paid for more than something you gave away. The reason is because it has a higher perceived value, and also there is an implied “warranty.”

In addition...
- People will pay for in-depth, step-by-step guidance;
- People will pay for access and tailored advice;
- People will pay for exclusivity;
- People will pay for higher quality and better technology;
- People will pay for experiences;

What you should never give away
It’s difficult to give hard and fast rules, because for each of these ideas someone out there will be the exception.
But in general here is what your free content should not be:
- Free content shouldn’t be too complete;
- Free content shouldn’t give too much of the “how”;
- Free content shouldn’t provide free access;
- Free content shouldn’t involve a high barrier to entry;
- Free content shouldn’t cover advanced topics with many prerequisites;
- Free content shouldn’t require hard work by the reader;

Bottom Line
I don’t believe it is possible to be too helpful or too generous … provided you manage your time and energy, and that people know you are in business.
As mentioned earlier, you can give away everything you know and still there will be people who want to hear it from you, and who will pay you to help them implement it.
So share your best ideas, build your Minimum Viable Audience, and then make offers at the appropriate time.
It works..."

Each point is analyzed with detailed information and external links.

Read full, original and interesting article:
http://www.copyblogger.com/sell-or-give/


Via Giuseppe Mauriello
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Giuseppe Mauriello's comment, April 11, 2014 12:15 PM
@http://www.scoop.it/u/john-van-den-brink <br>Thank you so much for appreciation!!
Ali Anani's curator insight, April 13, 2014 12:40 AM

Apprtizing content

dan's curator insight, April 21, 2014 3:14 PM

#giveaway

#sell

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10 Steps To Use LinkedIn For Small Business

10 Steps To Use LinkedIn For Small Business | Strategic Marketing Mastermind | Scoop.it
Expand your small business' reach and impact by know how to use LinkedIn for small business
WebMarketingStore's insight:

Great ideas for supercharging social business marketing via. LinkedIn.

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Free E-book – Mastermind Group Explosion | Marketing With Candace

Free E-book – Mastermind Group Explosion | Marketing With Candace | Strategic Marketing Mastermind | Scoop.it
WebMarketingStore's insight:

Free ebook on the marketing mastermind explosion

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The Key Ingredients to Online Lead Generation

The Key Ingredients to Online Lead Generation | Strategic Marketing Mastermind | Scoop.it
Attracting qualified traffic to your website is only the first step in a successful online marketing program. The next step is to convert unknown visitors into leads through effective lead generation strategies that prompt them to take action.
WebMarketingStore's insight:

When doing business online, it's all enticing sales leads and sales conversions. Here are some of the best practices for converting more web traffic to actual sales.

 

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SEO Ranking Factors - Rank Correlation 2013 for Google USA 2013

SEO Ranking Factors - Rank Correlation 2013 for Google USA 2013 | Strategic Marketing Mastermind | Scoop.it
The study deals with the definition and evaluation of ranking factors that have a positive correlation with the front rank in Google US organic search results.

Via Alfredwinston
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5 Great Ways To Get Big Results From Small Marketing Budgets - Business 2 Community

5 Great Ways To Get Big Results From Small Marketing Budgets - Business 2 Community | Strategic Marketing Mastermind | Scoop.it
5 Great Ways To Get Big Results From Small Marketing Budgets Business 2 Community 5 Great Ways To Get Big Results From Small Marketing Budgets image The Marketing Lab marketing At a recent trade show, I had a conversation with a company that had a...

Via Lynn O'Connell for O'Connell Meier
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Lynn O'Connell for O'Connell Meier's curator insight, June 24, 2013 3:41 AM

This article is broader than social media. Still worth your time as they spell out how you can compete with the big guys without big budgets.

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All You Need To Know About Content Marketing

Still any doubts about the value of Content and the importance of Content marketing?


Check out these 50 interesting content marketing statistics that show the important proves.


Via Stefano Principato, Ivo Nový, paulo oliveira
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Expertise does not stop at creation: 5 reasons why I love being a content curator by Cendrine Marrouat

Expertise does not stop at creation: 5 reasons why I love being a content curator by Cendrine Marrouat | Strategic Marketing Mastermind | Scoop.it
A few months ago, my introduction to content curation, which I had shared on this blog and Internet Billboards, got noticed by Robin Good. He promoted my slides on his Scoop.it page and website, wi...

Via Guillaume Decugis
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Cendrine Marrouat - cendrinemarrouat.com's comment, May 14, 2013 7:45 PM
Thank you so much, Guillaume! I appreciate the share!
Guillaume Decugis's comment, May 15, 2013 12:41 AM
And I the post: I love the angle you've taken to talk about curation.
Cendrine Marrouat - cendrinemarrouat.com's comment, May 15, 2013 1:10 AM
I really appreciate that. Curation is awesome. :-)
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8 Landing Page Remedies to Boost Conversion Rates

8 Landing Page Remedies to Boost Conversion Rates | Strategic Marketing Mastermind | Scoop.it
If web visitors are slipping through the cracks, your site might not necessarily need a complete overhaul. It may come down to your landing page design.

Via Ally Greer
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Ally Greer's curator insight, June 19, 2013 1:12 PM

If you lose your reader at your landing page, the rest of the content on your site doesn't even matter! 


Some great tips here to make the most of the first impression your website makes.

andrew cronnie's curator insight, August 13, 2013 1:53 PM

Avoiding losing readers at your digital front door!!!

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14 Tips to Present Awesome Charts - Free eBook

14 Tips to Present Awesome Charts - Free eBook | Strategic Marketing Mastermind | Scoop.it
Download free eBook - PowerPoint Tips for Awesome Charts

Via PowerPoint & Keynote Solutions from Chillibreeze
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