Internet Marketing
336 views | +0 today
Your new post is loading...
Your new post is loading...
Scooped by Paton Marketing
Scoop.it!

Want To Be At The Top Of Search Engine Results ? Well Here Is The Answer ! | IIFM Web Center

Want To Be At The Top Of Search Engine Results ? Well Here Is The Answer ! | IIFM Web Center | Internet Marketing | Scoop.it
Despite the fact that you may have the best business ever on the world wide web , however , the..
more...
No comment yet.
Scooped by Paton Marketing
Scoop.it!

5 Surefire Tips For Hiring The Best SEO Agency For Your Business

5 Surefire Tips For Hiring The Best SEO Agency For Your Business | Internet Marketing | Scoop.it

You will experience a lot of conflicting information out there when it comes to advising about hiring which SEO agency is right for your business. Search Engine Optimization is important for businesses to drive traffic and stay ahead in business growth competition.

Paton Marketing's insight:
SEO or Search Engine Optimization has increasingly become so popular nowadays. There are companies in Miami who specially provided services in this field. Hiring a reliable Search Engine Optimization agency can be harder. Particularly when everything you talk and read seems to have a quite different strategy and approach.
more...
No comment yet.
Scooped by Paton Marketing
Scoop.it!

Guaranteed website traffic

Tracking and analytics both are most important factors of a successful website with a professional web design you can easily read the web pages and can track all the reports. This allows you to eliminate the confusion that generates from multiple reports and with a professionally designed website you can also compare and contrast what is and what is not working for the devices.

Paton Marketing's insight:
While meeting a potential client or any person for the first time, you always think about making the best possible first impression on them. So why your website should stay behind? Your website is the face of your business and is an immediate reflection of your business and personality. A professional website could lead to visitors feeling welcome. This will make them go through all the services that you provide.
more...
No comment yet.
Scooped by Paton Marketing
Scoop.it!

Paton Marketing - florida internet marketing

Paton Marketing - florida internet marketing | Internet Marketing | Scoop.it

A responsive and professional web design provides you an opportunity to know your target audience and increases your sales. Here is a list of some pointers on why it is important to own a website designed by a professional.

Paton Marketing's insight:
Having a responsive and professionally designed business website is not only beneficial, but it is also necessary if you want to stand out amongst your competitors. If you don’t have a professional website, then you can face the risk of losing your potential customers and clients.
more...
No comment yet.
Scooped by Paton Marketing
Scoop.it!

Top SEO Hacks For Assured Organic Traffic For Your Business | VraKoV

Top SEO Hacks For Assured Organic Traffic For Your Business | VraKoV | Internet Marketing | Scoop.it

In this digital era, content marketing has been taken the technological world by a storm. If you own a business, whether small or large and you still don’t have a business website, you are too late. These days small businesses have experienced tremendous success and growth in revenues after bringing their progress to the latest technology.

Paton Marketing's insight:
As the digital world is getting more enlightened every day, this means that in the coming years, business needs to get more updated about their niche.In this present technology savvy world, SEO is all about enhancing the organic traffic to generate more sales and business productivity.
more...
No comment yet.
Scooped by Paton Marketing
Scoop.it!

Beware! Google is Ready for Voice Search - Paton Internet Marketing

Beware! Google is Ready for Voice Search - Paton Internet Marketing | Internet Marketing | Scoop.it

Just five years ago, voice search was just in its early stages and was seen as a quirk by tech experts. Sure, there was progress, but nowhere near what we have today. What voice search will mean to the future of how we use Google, and how we use the internet, as whole? How can business owners and marketers use the power of voice search to their advantage? What will the new technology bring to the table? These are all questions we want to answer here:

Paton Marketing's insight:
“The destiny of Google’s search engine is to become that Star Trek computer, that’s what we are building” This is what Amit Singhal, the head of Google’s search rankings team, said while in an interview with angel investor Guy Kawasaki, back in 2013. And Google has kept its promise. In just 4 years, Google’s voice search tool has exploded and it’s quickly becoming reality.
more...
No comment yet.
Scooped by Paton Marketing
Scoop.it!

Control YOUR Business, Become Your OWN Media Company | Paton Internet Marketing

Control YOUR Business, Become Your OWN Media Company | Paton Internet Marketing | Internet Marketing | Scoop.it

The answer to this question could be a quick YES, but let’s see what your other option is. What if, instead of spending money on marketing, PPC ads and any other type of marketing imaginable, you become your OWN media company? What if you are the one who creates the content, who distributes it, gets shared and promoted automatically, without having to pay for separate marketing channels? Think about it, you won’t have to rely on big marketing budgets anymore and you won’t have to plan out new campaigns.

Paton Marketing's insight:
Spending money on marketing campaigns and intricate sale funnels can indeed get you leads. Obviously, it works. Every company does it, and it does work. Business owners do see a growth in their business after a marketing campaign, so this is the correct way to go on, right?
more...
No comment yet.
Scooped by Paton Marketing
Scoop.it!

Google's Mobile First Index – What You Have To Know BEFORE It's Out?

Google's Mobile First Index – What You Have To Know BEFORE It's Out? | Internet Marketing | Scoop.it

A study done by Stone Temple Consulting*, revealed that over 55 percent of traffic comes from mobile devices. The figures also show that the trend is growing, and this figure will increase even more in the coming years. Google already knows this and is ready to make the switch to a mobile first index. The questions are: what will it change? And when should we expect it?

Paton Marketing's insight:
Mobile traffic is MASSIVE! And Google, the biggest player in the online world, wants to take a big chunk of the pie. Everyone knew mobile traffic will take by storm the Internet in 2016 and 2017, but no one knew exactly the scale of this new trend. Reliable studies were released only earlier this year and they paint an impressive picture.
more...
No comment yet.
Scooped by Paton Marketing
Scoop.it!

The TOP Facebook Updates This Fall You Cannot Afford To Miss!

The TOP Facebook Updates This Fall You Cannot Afford To Miss! | Internet Marketing | Scoop.it

The changes cover virtually all aspects of the platform usability, from its newsfeed, to photo galleries, but also ad management or completely new features, like Fundraisers. Let’s take a look at how the most important player in social media prepares itself for the busiest time of the year:

Paton Marketing's insight:
With 2018 just around the corner, everyone is trying to stay up to date with all the new changes already happening in the ever changing online world. Facebook, as most other major players in social media, has launched a host of updates for both their desktop and mobile users.
more...
No comment yet.
Scooped by Paton Marketing
Scoop.it!

How Much Money Should You Invest in Online Marketing in 2018?

How Much Money Should You Invest in Online Marketing in 2018? | Internet Marketing | Scoop.it

Now, creating a marketing plan for a local business is completely different. Managers no longer spend the majority of their marketing budgets on radio jingles, posters or pamphlets. As people moved online, and are glued to their smartphones, marketers have followed them. And businesses followed the marketers. In 2018, online marketing will eat up a large chunk of a company’s marketing budget. Spending on digital marketing has grown consistently by double digit increments every year, confirming how important online marketing is for every business.

Paton Marketing's insight:
Just a few decades ago, a local business used most of its marketing budget on billboards, local newspaper or radio ads. The most visionary managers even dabbled in TV ads, but it was limited. And this went on for years on end. Business owners knew their budget each year, and the costs were predictable for each marketing channel.
more...
No comment yet.
Scooped by Paton Marketing
Scoop.it!

A Beginner's Guide to WordPress Website Maintenance

A Beginner's Guide to WordPress Website Maintenance | Internet Marketing | Scoop.it

But website creation also has another side, and it’s called maintenance, which is very different from creating a website. As most webmasters know, setting up a website is only the beginning, the real work comes after you have everything in check. And it’s not about content creation or social media sharing, it’s about keeping your website up and running 24/7, 365 days a year.

Paton Marketing's insight:
When people talk about WordPress, they usually praise how easy it is to create your own personal website. The platform is indeed a fabulous tool to create your personal or professional website. WordPress does have everything you want when it comes to website creation: a lot of powerful tools, many widgets, add-ons and templates. What’s more, the community is amazing and helpful, so you will get excellent tips and tricks whenever you need them.
more...
No comment yet.
Scooped by Paton Marketing
Scoop.it!

Strategic Internet Marketing To Increase Web Traffic | 5 Best Things

Strategic Internet Marketing To Increase Web Traffic | 5 Best Things | Internet Marketing | Scoop.it

One major aspect which actually leads to better sales and profit is that of the internet or digital marketing. In a business, the owner generally is looking forward to offer something to the customers in return of money or profit. So, in order to make the services or the products reach the target audience, internet marketing is the best tool.

Paton Marketing's insight:
Entrepreneurship; the process of starting and building up a business while expecting a return in the form of income. Majority of youth today is into entrepreneurship and is looking forward to establish a business at a scale that it touches the sky. There are a number of aspects associated with the setting up of a business and every aspect is important in itself.
more...
No comment yet.
Scooped by Paton Marketing
Scoop.it!

The Local SEO Checklist – Straight from the Experts | Paton Marketing

The Local SEO Checklist – Straight from the Experts | Paton Marketing | Internet Marketing | Scoop.it

Titles, meta descriptions and tags are the first things your customers and search engines come across when checking out your content. Obviously, it’s critical to get them right. Here is where you can include small catchphrases or details about your location and your area of specialty. Think about adding something like “best HVAC in Tampa” in some of your descriptions. Take advantage of this “free” advertising space as much as possible and make it visible for everyone.

Paton Marketing's insight:
Getting the top spots in SERPs for local keywords is a daunting task for many business owners. Luckily, SEO can be an immensely powerful tool for local businesses. Creating content for specific areas, localized backlinks and keyword optimization can do wonders for local SERPs. Here’s your ultimate local SEO checklist with everything you have to know about the best practices:
more...
No comment yet.
Scooped by Paton Marketing
Scoop.it!

Know The Powerful Effects Of An Impressive Web Design

Know The Powerful Effects Of An Impressive Web Design | Internet Marketing | Scoop.it

Well, don’t stress your mind thinking so much as the only answer is there -web design. To be successful, your business must have a good web design. However, sometimes businesses often fail to understand the main components of an effective web design, that leads to a well-made website.

Paton Marketing's insight:
Businesses who want to expand their brand and want to stand out can always count on the web in achieving good results. Do you know some of the business websites look attractive, while other looks so dull? Got any idea of what is the difference between a good website and an awful one?
more...
No comment yet.
Scooped by Paton Marketing
Scoop.it!

Website marketing services | PatonMarketing

Website marketing services | PatonMarketing | Internet Marketing | Scoop.it
Organic traffic is a type of online traffic when an online visitor visits directly from search engines such as Google, Bing, Yahoo and various other unpaid sources. Organic traffic constitutes more than 60% of total traffic generated on the online. It has a lot of great advantages over traffic generated by several paid sources. SEO services in Miami have proven to be and will be one of the most effective tools to generate more organic traffic. Planning an effective SEO strategy is essential for successful business growth. To make things easier, it’s important to recognize and implement both existing and upcoming SEO trends in the SEO field.
Paton Marketing's insight:
In this digital era, content marketing has been taken the technological world by a storm. If you own a business, whether small or large and you still don’t have a business website, you are too late. These days small businesses have experienced tremendous success and growth in revenues after bringing their progress to the latest technology.
more...
No comment yet.
Scooped by Paton Marketing
Scoop.it!

Website marketing services in Miami

A responsive and professionally designed website can generate more traffic and more attention to your website. People are usually drawn to attractive things and the world of great design is one of those things. This is why it is essential to hire a professional design service in order to maximize the growth of your website and enhance its effectiveness by revamping the entire design.

Paton Marketing's insight:
With a professional web development in Miami, the content of your website is flexible enough to spread more easily from one screen to another. This greater flexibility provides your audience to access your website on any other devices without taking time load and giving distorted content. Also, having an easy or fast way for users to find your contact information is a massive benefit. Sometimes, you can let the web design speak for you.
more...
No comment yet.
Scooped by Paton Marketing
Scoop.it!

Internet marketing solution - Paton Marketing

Internet marketing solution - Paton Marketing | Internet Marketing | Scoop.it

A professional web design service is a great form of art and gives your viewers a good experience. A professional web design combines all functions and forms in a great way that helps to make your website unique. Compelling and interesting.

Paton Marketing's insight:
It’s a good old saying “ never judge a book by its cover” but in this technological world, people usually judge your business by your website. Having a poorly designed website may cause businesses to lose their clients and customers, and which is why the outcomes are really disappointing.
more...
No comment yet.
Scooped by Paton Marketing
Scoop.it!

What Are The Advantages Of A Professional Web Design

What Are The Advantages Of A Professional Web Design | Internet Marketing | Scoop.it

It’s a good old saying “ never judge a book by its cover” but in this technological world, people usually judge your business by your website. Having a poorly designed website may cause businesses to lose their clients and customers, and which is why the outcomes are really disappointing. A professional web design service is a great form of art and gives your viewers a good experience. A professional web design combines all functions and forms in a great way that helps to make your website unique. Compelling and interesting.

Paton Marketing's insight:
Web design is not something business owners should take lightly. Regardless the size of the business, every company needs to have a professional website. Remember, that the overall appearance and functionality of your website can make or break your business.
more...
No comment yet.
Scooped by Paton Marketing
Scoop.it!

How To Boost Local Marketing Campaigns? - Paton Internet Marketing

How To Boost Local Marketing Campaigns? - Paton Internet Marketing | Internet Marketing | Scoop.it

What’s more, Yelp is the perfect tool for businesses which rely on heavy local traffic. Do your run a local diner? Or a seaside club? Yelp is the platform to be on if you want targeted traffic from people in your neighbourhood. It’s the essential asset to your business’ online strategy, better even than Google…

Paton Marketing's insight:
Yelp is THE social sharing, review platform and recommendation app to be on as a service provider in the United States. It’s where millions of people come every day to find the best restaurants, clubs, bars, pubs events and much more.
more...
No comment yet.
Scooped by Paton Marketing
Scoop.it!

Here is Everything New You Can do with Google Home - Paton internet Marketing

Here is Everything New You Can do with Google Home - Paton internet Marketing | Internet Marketing | Scoop.it

Now, Google has launched the newer Home versions in a special announcement made just a month ago. The newly designed Google Home comes packed with new features and it can do a whole lot more, according to its designers. So, let’s go over the new features and see if they are worth it.

Paton Marketing's insight:
Google Home is one of the star products sold under the tech giant’s name. Launched exactly one year ago, in late 2016, the smart speaker became an instant success, even though some reviews were mixed. The speaker was praised for its high quality sound but also for its amazing connectivity.
more...
No comment yet.
Scooped by Paton Marketing
Scoop.it!

How Long Should Your Videos Be?

How Long Should Your Videos Be? | Internet Marketing | Scoop.it

Only a fraction of the respondents want videos longer than 1 minute. These numbers paint a very pragmatic result: people want videos which answer their questions immediately, and they want videos who go right to the subject. What does this mean for your video marketing campaign? How long should your videos actually be, after all?

Paton Marketing's insight:
Short or Long? – This is one of the most asked question in video marketing and there are a lot of answers to it. In this fast paced, highly erratic and unpredictable market, customers’ attention spans are very low. In fact, their attention span is so low that, according to some experts, videos should not be longer than a minute. And the experts seem to be right, especially when you take into consideration the new numbers released in a study done by animoto: 37.9 percent of consumers want videos to be under 30 seconds, while 35.9 percent want them to be between 30 to 60 seconds long.
more...
No comment yet.
Scooped by Paton Marketing
Scoop.it!

Can't Create Content? - Hire a Pro

Can't Create Content? - Hire a Pro | Internet Marketing | Scoop.it

Excellent websites need excellent content – a lot of it. And when it comes to creating it, most companies and entrepreneurs, no matter their size, encounter several difficulties. What to write about? What should the next video be about? What if we can’t do it right? What will our customers say about it? Will it damage the business?

Paton Marketing's insight:
We all know how important having a website is. Virtually every business, from local mom and pop stores, to regional players and national leaders, need a website. It’s where you present your company, showcase its expertise, know-how and products. It’s the go-to spot for anyone interested in your company – it’s the first place everyone will look for you, so it has to be perfect.
more...
No comment yet.
Scooped by Paton Marketing
Scoop.it!

Why Developing A Content Strategy Must Be Part of Your Marketing Plan in 2018?

Why Developing A Content Strategy Must Be Part of Your Marketing Plan in 2018? | Internet Marketing | Scoop.it

Content is, by far, the most important thing in the online world. It’s the thing everyone is after. Everyone wants content, in one shape or another: something to read, to watch or to listen. Something that inspires, to incites emotions, challenge our beliefs, impress or downright shock us. We look for it 24 hours a day, 7 days a week, and we want it immediately, fresh, new and unaltered.

Paton Marketing's insight:
Content is king – the famous phrase uttered by Bill Gates still rings true today, in 2018, 22 years after he published the eye-opening essay. Although this phrase has almost become cliché and overused by thousands of professionals in various industries, it still stands the test of time.
more...
No comment yet.
Scooped by Paton Marketing
Scoop.it!

4 Things you Must do to Achieve Successful Online Marketing

4 Things you Must do to Achieve Successful Online Marketing | Internet Marketing | Scoop.it

The goal of online marketing is to generate traffic, sales lead, trustworthy customers and awareness. There are a variety of methods that a company uses in order to achieve the desired results. It is the responsibility of the owner or marketing head to decide which tactic will work the best for their company type. Figuring out the most appropriate strategy amongst a wide range of options become difficult sometimes.

Paton Marketing's insight:
Creating a website for a business requires a lot of research and strategies that would help in the growth of a business. A few points are supposed to be kept in mind before you start a fresh website. If your plan goes accordingly, you will notice a huge increase in the sales of your company.
more...
No comment yet.
Scooped by Paton Marketing
Scoop.it!

5 Expert Branding Tips for Small Businesses - Paton Internet Marketing

5 Expert Branding Tips for Small Businesses - Paton Internet Marketing | Internet Marketing | Scoop.it

Alright, being yourself may sound like a cliché, but it is really the first thing you’ll need to master. Nobody will take you seriously if you put on an act. You’ll have to act naturally and stay true to yourself. When you run a small business, simplicity is your best friend. This doesn’t, however, mean that you have to be shy and lose all your confidence. Try to create a simple logo, with a straightforward message that makes you special. Try to be decent, but incorporate a momentum,a feeling to your website and image.

Paton Marketing's insight:
Every business owner knows about branding and how important it is. How your customers see you is terribly important for any business, and it this is especially true for small businesses. When starting out, your business is all about it’s reputation and, most importantly, how it manages to build it. Knowing how to protect your reputation and create a powerful brand for a small business is extremely important. Let’s see what the experts have to say on this topic and what they tips are:
more...
No comment yet.
Scooped by Paton Marketing
Scoop.it!

Online Reputation Management Services – How To Choose The Best Package? | Paton Marketing

Online Reputation Management Services – How To Choose The Best Package? | Paton Marketing | Internet Marketing | Scoop.it

–SEO management – ORMs can help your business tackle any negative information available on search results. Specifically, ORMs will make positive content come before negative content on SERPs; this means that when consumers search for your brand, they will get positive results;

Paton Marketing's insight:
ORMs (Online Reputation Management) tools help you fix or prevent PR disasters. They also help you after the problem has been assessed, and effectively act as an insurance policy for your online reputation. If used correctly, ORMs can help your business survive delicate situations, build trust and create better image for your brand.Before choosing an online reputation management service, you’ll have to know exactly what they can do and what they can’tdo, but also how much they can help your business. Let’s have a look:
more...
No comment yet.