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Rescooped by Kevin Wright from The MarTech Digest
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5 Steps to Stronger Lead Scoring | Business.com B2B Online Marketing Blog

5 Steps to Stronger Lead Scoring | Business.com B2B Online Marketing Blog | Internet marketing | Scoop.it
An effective lead scoring system can help your marketing, sales and lead generation efforts be more successful. Here are 5 steps your business can take.

 

Condensed...

 

1.     Define Your Lead Scoring Goals

2.     Understand Your Lead Scoring Criteria

3.     Establish a Lead Scoring System: Most scoring systems fall into two main categories: demographic scoring or behavioral scoring.

Demographic: The key demographic factors you’ll want to pay attention to are title and department, company size, revenue and industry. More managers are involved in the buying process than ever before so pay attention to demographics to provide each lead and decision-maker with relevant content.Behavioral: The behavior of a prospect includes their website visits, responses to email campaigns, content downloads and willingness to complete an online form.

4.     Create a Plan of Action

5.     Measure and Refine Your Process


Via CYDigital
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CYDigital's curator insight, June 13, 2013 7:00 AM

If you're a MA newbie, this is a nice article that explains what needs to be done for lead scoring (it's simple...honest). Click through for the details.


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dan's curator insight, June 17, 2013 12:06 PM

Like i always say Plan Of Action is perhaps the most important in your business.  ;)

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Making Pinterest Part of Your Online Marketing Strategy

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Pinterest is one of the newest players in the social media world, yet it is growing to be on par with some of the big names like Facebook and Twitter. Unlike Twitter and Facebook, however, Pinteres...

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