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Coke's 7 Smart Social Media Rules for Success - Huffington Post

Coke's 7 Smart Social Media Rules for Success - Huffington Post | Internet Marketing Buzz | Scoop.it
Coke's 7 Smart Social Media Rules for Success
Huffington Post
The Challenge: How has Coke thrived in a social media world, ranking as the world's most valuable brand and attracting the biggest Facebook fan base?
Kenneth Cossin's insight:

Coke continues to polish their brand with the changes in Marketing.  I love that they have embraced social media - @Kenneth_Cossin

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Branding Strategy Insider | The Drivers Of Brand Storytelling Strategy

Branding Strategy Insider | The Drivers Of Brand Storytelling Strategy | Internet Marketing Buzz | Scoop.it
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Jeff Domansky's curator insight, January 24, 2013 10:42 PM

Thompson Dawson offers some interesting ideas and challenges ahead for brand storytellers and content marketers. Prime among those challenges is what happens when customers "own" your brand?