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How to Set Up the New Universal Google Remarketing Code

How to Set Up the New Universal Google Remarketing Code | internet is my oyster | Scoop.it
Whether you’re a remarketing expert and want to set up these new tags for their ease of use and new functionality, or you’re just looking to get started, these step-by-step instructions will help you launch the newest version of Google remarketing.
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Slow-loading websites cost retailers £1.73bn in lost sales each year

Slow-loading websites cost retailers £1.73bn in lost sales each year | internet is my oyster | Scoop.it
Online retailers lose an estimated £1.73bn in global sales each year due to slow loading speeds, according to new research from online customer data platform QuBit.
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TAG Heuer stamps mobile call-to-action on Vogue ad - Luxury Daily - Mobile

TAG Heuer stamps mobile call-to-action on Vogue ad - Luxury Daily - Mobile | internet is my oyster | Scoop.it

Swiss watchmaker TAG Heuer printed a QR code on its advertisement in the May issue of Vogue to bring readers to mobile-optimized content that showcases its women’s timepieces.

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2 Hidden Adwords Campaign Settings That Can Trip You Up

2 Hidden Adwords Campaign Settings That Can Trip You Up | internet is my oyster | Scoop.it
There are a seemingly endless number of options, and not all of them are readily apparent in the Google AdWords interface. Keep these settings in mind when creating your next new campaign to potentially turn mediocre results into amazing results!
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4 Ways to Drive Engagement With Facebook Ads

4 Ways to Drive Engagement With Facebook Ads | internet is my oyster | Scoop.it
Here are four ways to drive more engagement with the new Facebook ad units, along with tips for how to enhance performance.
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Making Search Ads work for businesses with mobile apps - Inside AdWords

Making Search Ads work for businesses with mobile apps - Inside AdWords | internet is my oyster | Scoop.it
Google's official blog for news, information, and tips on AdWords...
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7 Tips for Better Facebook Ad Performance [Report]

7 Tips for Better Facebook Ad Performance [Report] | internet is my oyster | Scoop.it
Agencies enjoyed higher CTRs than in-house marketers, while those pointing ads outside the Facebook ecosystem can expect a higher CPC. Social Fresh’s new Facebook Ads survey combines helpful insights with five industry expert tips for marketers.
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Pinterest analytics site receives 36,000 sign ups in one week [Review and Invites]

Pinterest analytics site receives 36,000 sign ups in one week [Review and Invites] | internet is my oyster | Scoop.it
With businesses working hard to make the most out of Pinterest's explosive growth and traffic rates, there are lots of tips and tricks on how to make the social network work for them. ...
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Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks

Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks | internet is my oyster | Scoop.it
When marketers have scrutinized Google’s research on how organic and paid search results work together — the search giant concluded that nixing the paid ads would result in a 89% drop in clicks — it’s been clear there’s more to the story.
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Pinerly: Hands on With the Newest Pinterest Analytics Tool

Pinerly: Hands on With the Newest Pinterest Analytics Tool | internet is my oyster | Scoop.it
New startup Pinerly wants to help you get a grip on your "Pinalytics." We go hands-on with the beta service.
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5 Ways to Use Infographics to Visualize Information -- THE Journal

An infographic is a visual representation of information, and it can be a good tool for either formative or summative assessment for students.
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Display Gets Its Own Interface, New Keyword Targeting In AdWords

Display Gets Its Own Interface, New Keyword Targeting In AdWords | internet is my oyster | Scoop.it
Google says it’s tired of squeezing display advertising into an interface made for search, so it’s giving display its own tab within the AdWords interface.
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Social versus search: infographic

Social versus search: infographic | internet is my oyster | Scoop.it
The launch of Google+ certainly put social search on the table, raising awareness within agencies and brands alike after an initial frenzy over the combined concept in 2010.
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Think Outside In » Six examples of brands doing great work on Facebook

Think Outside In » Six examples of brands doing great work on Facebook | internet is my oyster | Scoop.it
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6 Steps to Becoming a Video Superstar

6 Steps to Becoming a Video Superstar | internet is my oyster | Scoop.it
Small businesses are relying on videos to attract customers. Follow these steps to help make your video a blockbuster.
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3 Lessons Paid Search Can Learn From SEO

3 Lessons Paid Search Can Learn From SEO | internet is my oyster | Scoop.it
There’s no denying the synergy between SEO and paid search marketing, and paid search marketers would do well to take away a lesson or two from the world of organic search engine optimization to improve their campaigns.
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How 7 Top Brands Are Using Facebook's New Ad Tools

How 7 Top Brands Are Using Facebook's New Ad Tools | internet is my oyster | Scoop.it
The social platform has switched up their ad rules, so see how these brands are shining on Facebook...
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The Marketer's Guide To Social Media

A personalized newspaper built from articles, blog posts, videos and photos selected by State of Search.
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Facebook Timeline Changed the Way We See Brand Pages; Here's How

Facebook Timeline Changed the Way We See Brand Pages; Here's How | internet is my oyster | Scoop.it
When Facebook launched Timeline for brands last month, it wasn't just marketers' social media strategies that got turned upside down.
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This Is Why Google Is Absolutely Terrified Of Facebook

This Is Why Google Is Absolutely Terrified Of Facebook | internet is my oyster | Scoop.it
The amount of info Facebook has on you is incredible.
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Weighing Up Google+ - What You and Your Clients Should Know

Weighing Up Google+ - What You and Your Clients Should Know | internet is my oyster | Scoop.it
A look at how to install +1 badges, whether joining Google+ is right for your site and some serious concerns with Google Plus and your site.
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Sephora Gives Its Shopping Experience a Makeover

Sephora Gives Its Shopping Experience a Makeover | internet is my oyster | Scoop.it
Sephora rolled out an completely updated website with Pinterest and Instagram integration, an updated mobile site, and more.
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The Power of Mobile - Infographics - State of Search

The Power of Mobile - Infographics - State of Search | internet is my oyster | Scoop.it
How powerful is mobile? Go and find out in this great infographic.
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Top 10 PPC Campaign Mistakes

Top 10 PPC Campaign Mistakes | internet is my oyster | Scoop.it
PPC advertising is a powerful mechanism for creating new customers. It is; however, one that is ripe with trip wires, snares, and third rails. Here are the top 10 most common PPC campaign mistakes that prevent companies from finding a pot of gold.
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The 6 Habits of True Strategic Thinkers

The 6 Habits of True Strategic Thinkers | internet is my oyster | Scoop.it
You're the boss, but you still spend too much time on the day-to-day. Here's how to become the strategic leader your company needs.
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