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Visual Storytelling for Marketers |

Visual Storytelling for Marketers | | WEBOLUTION! | Scoop.it
Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now.


All right, uswant to increase your business? Then translate your business stories into videos.


I know I know, who's got the time in which is the best tool to use? Most of my stories I share with my clients in the board room. When I think of taking some of my business stories and creating a video or two to share on my website, I get just completely overwhelmed.


But this info graphic drives home the necessity of creating these videos so that your stories can do your marketing for you. For example, for those of you who have products 85% of customers are likely to purchase purchase a product after watching a video on your website about it. Wow!


For service businesses, 65% of the C suite or top senior executives of the company will continue to research you after viewing one of your videos. Wow again!


there are quite a number of articles in this collection about tools and strategies for creating effective digital stories. So dig in, learn lots, and work creating these videos into your schedule. And I'll work hard on trying to take my own advice!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

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Rescooped by Jimi Paradise from Mind Your Marketing P's (and Q's)

How do you tell your [biz or] nonprofit’s story in 8 easy steps?

How do you tell your [biz or] nonprofit’s story in 8 easy steps? | WEBOLUTION! | Scoop.it

But if you are not the sharpest video editor in the drawer, then how do you work it? Here’s how I learned to use Animoto and Audacity. Super simple. With Screenshots.


This appears super-easy! Follow these steps to create a 30 second video using free resources in an hour, says the author.


What could you make a video about? Here are a few ideas:

Welcome video One of your stories whittled down to a 30 second visual story A customer testimonial A product story


Looks like I found what I'll be doing this weekend! Let me know how these worked for you.


I have personally used Animoto to make fun little video "cards" for friends and family for Valentine's Day and birthdays, and it's so easy that my child could do it (seriously.) Feeling creative? This may be just the ticket! (remarks: Namita Patel http://thesearchmarketer.posterous.com/)

Via Dr. Karen Dietz, Namita Patel
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