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WEBOLUTION!
1960 to 2030, connected to internet!
Curated by Jimi Paradise
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Content marketing software: categorization and tips to select a vendor

Content marketing software: categorization and tips to select a vendor | WEBOLUTION! | Scoop.it

If you're serious about your content marketing strategy, you need content marketing software. An overview and tips to build your toolbox....

 

...In this blog post let’s take a look at some of the main types of content marketing software, especially in a B2B marketing perspective, although consumer brands can benefit as well.

Do you need content marketing software?

The answer is very easy: if you want to do it well and have a single customer view that enables you to better reach and convince your customers before, during and after the buy, you’ll certainly need one that integrates with other platforms....


Via Jeff Domansky
Jeff Domansky's curator insight, April 7, 2013 5:39 PM

In-depth look at how to evaluate a content marketing software/platform. Of course, you can do it yourself at the start.

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Blog content marketing

Blog content marketing | WEBOLUTION! | Scoop.it

Via ROBERTO P. TARTAGLIA
ROBERTO P. TARTAGLIA's curator insight, February 19, 2013 9:00 AM

Potete scrivere contenuti nel vostro blog e limitarvi a essere un'isola nell'oceano oppure potete scriverli per attirare lettori e commenti. Lo scopo del content marketing è la scrittura di contenuti validi per convertire lettori in potenziali clienti.

 

I discorsi sull'autorevolezza del blogger, sulla sua reputazione, credibilità, sulla fiducia che ispira al suo pubblico sono concetti più che condivisibili, ma restano confinati al blogger. Un blog è scrittura per chi legge.

 

Siete sicuri che i post che scrivete siano di beneficio ai lettori? Siete sicuri che i vostri articoli rendano quei lettori partecipi, che riescano a cambiare il loro modo di agire? Sono protagonisti i vostri lettori dopo avervi letto?

 

Nel blogging si deve scrivere per dare valore. Per rendere i propri lettori non più carenti di un'informazione, una tecnica, un concetto, ma padroni di quell'informazione, di quella tecnica, di quel concetto.

 

 

Leggi tutto: http://pennablu.it/blog-content-marketing/

 

 

cura di ROBERTO P. TARTAGLIA: giornalista e scrittore indipendente. Fondatore di www.viverediscrittura.it, il primo sito per imparare a diventare scrittori indipendenti. Il suo sito personale dove trovare i suoi libri e i suoi videopost è http://www.robertotartaglia.com.

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10 Steps to Create A Content Marketing Blueprint For Small Business | Blue Focus Marketing

10 Steps to Create A Content Marketing Blueprint For Small Business | Blue Focus Marketing | WEBOLUTION! | Scoop.it
By now, you have heard all the hype about content marketing.  Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix.  Have you designed a content marketing...

Via Sam Stern, Tom George, contentmarketingdigest
Jeff Domansky's curator insight, January 4, 2013 3:22 PM

Good quick reference and content marketing planning tips.

contentmarketingdigest's comment, January 18, 2013 4:52 AM
Great find!
Jean-Marc TRESOR's curator insight, May 1, 2013 9:24 AM

strategy content

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2013 Digital Trends - Social Ocean (TM)

2013 Digital Trends - Social Ocean (TM) | WEBOLUTION! | Scoop.it

What are the digital trends for 2013: Content, Community and Conversions. 

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Content curation: An introduction (slideshow)

In 2013, companies and entrepreneurs cannot just self-promote and expect audiences to buy their products or hire them for their skills.

 

If you want to stand out from the competition, you have to show off your skills in different ways:

Val&co's curator insight, February 15, 2013 3:26 AM

Merci à Cendrine pour ce petit guide indispensable

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Content Curation, How Can You Use it For Your Business? | LIME Marketing Blog

Content Curation, How Can You Use it For Your Business? | LIME Marketing Blog | WEBOLUTION! | Scoop.it

Trending: Content Curation, How Can You Use it For Your Business?

 

A great post from the Lime Marketing blog for anyone new to content curation and wondering about the what, how and why. 

 

In this post Jen provides a concise and helpful overview of: 

 

1. What content curation is

2. Why it is needed

3. How businesses benefit

4. Tools and services

5. Concrete ideas on how the tools can be used

 

This is a quick read and a great post to share with co-workers or friends. Although the focus here is on the business, the information is useful for everyone. 

 

Usefulness: very!

 


Via Kelly Hungerford, Liz Wilson
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