Globalization, localization, internationalization
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Globalization, localization, internationalization
News, articles and presentations on website localization and business internationalization
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Creating a Multilingual SEO Plan

Creating a Multilingual SEO Plan | Globalization, localization, internationalization | Scoop.it
Multilingual SEO Best Practices
Search Engine Optimization (SEO) is a valuable way to reach your market and increase relevant traffic to your website.
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Why you need to have your website localised NOW | Welcome to ...

Why you need to have your website localised NOW | Welcome to ... | Globalization, localization, internationalization | Scoop.it
Why should you be thinking about localization? As one expert pointed out, just by being on the web you are an international presence. This is not only scary, but provides countless opportunities to widen your customer base ...
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Could website localisation give you a global edge?

Could website localisation give you a global edge? | Globalization, localization, internationalization | Scoop.it
Translating your website for foreign markets is an increasingly important move for many businesses. But there’s a big difference between translation and true localisation,...

Via Dixon Translations
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Website localisation: three examples of best practice

Website localisation: three examples of best practice | Globalization, localization, internationalization | Scoop.it
Increased globalisation has presented brands with huge opportunities to expand into new markets and the internet has drastically lowered the barriers to entry.
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TfL uses agile to build new HMTL5 website with Google Maps API - ComputerworldUK

TfL uses agile to build new HMTL5 website with Google Maps API - ComputerworldUK | Globalization, localization, internationalization | Scoop.it
TfL uses agile to build new HMTL5 website with Google Maps API ComputerworldUK Young said that TfL had built the site using responsive design, which means that users will get a 'brilliant mobile experience', and the site will be optimised for all...
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Prezi's international strategy - Drew Banks (Prezi) at Preziday 2013 Amsterdam

Drew will talk about Prezi's international strategy. After treading across NC State's "Brickyard" plaza and down MIT's infinite corridor, Drew cut his entrep...
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Responsive Web Design: Paving the Way for a Better Website Localization ... - Business 2 Community

Responsive Web Design: Paving the Way for a Better Website Localization ... - Business 2 Community | Globalization, localization, internationalization | Scoop.it
Responsive Web Design: Paving the Way for a Better Website Localization ...
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Brazil at the center of Twitter's international strategy challenges | Reuters

Brazil at the center of Twitter's international strategy challenges | Reuters | Globalization, localization, internationalization | Scoop.it

Ahead of Twitter’s IPO, free speech advocates concerned about company’s international strategy. In Brazil the situation is a microcosm of the public policy and business challenges facing Twitter as it seeks to translate global popularity into profits.


Via I&S Lab digital SP
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Transcreation Versus Translation–What Do You Need?

Transcreation Versus Translation–What Do You Need? | Globalization, localization, internationalization | Scoop.it
We talked to a number of certified German translators from The Marketing Analysts Translation Service Company to find the key differences between translation and transcreation of a text. According to these linguists, when a text is translated ...
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The Riddle Of Marketing In Russia - Forbes

The Riddle Of Marketing In Russia - Forbes | Globalization, localization, internationalization | Scoop.it
The Riddle Of Marketing In Russia
Forbes
This becomes clear when thinking about U.S. companies marketing in Russia (more properly called the Russian Federation).
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Content Strategy for an International SEO Campaign: Repost ...

Content Strategy for an International SEO Campaign: Repost ... | Globalization, localization, internationalization | Scoop.it
A content strategy is important for any marketing effort. But developing a content strategy for international marketing efforts has some unique challenges. Here's how to craft a content strategy as part of an international SEO ...
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The top 25 global websites from the 2014 Web Globalization Report Card

The top 25 global websites from the 2014 Web Globalization Report Card | Globalization, localization, internationalization | Scoop.it
More than ten years ago I set out to create a report that benchmarked global websites. I looked at languages supported. I studied the localized websites. I interviewed the executives who managed th...
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Six things I learned for software localization | Java Code Geeks

Six things I learned for software localization | Java Code Geeks | Globalization, localization, internationalization | Scoop.it
This blog post is a personal compilation of six technology independent things I learned in the past months about software localization. A few weeks ago we finally went live with our application supporting 22 different languages.

Via Elizabeth Sánchez León
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Multilingual SEO Link building

Multilingual SEO Link building | Globalization, localization, internationalization | Scoop.it

Multilingual SEO Link building golden-way-media.com


Via PurpleTrout
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Selecting keywords for localisation of websites | Global Lingo

Selecting keywords for localisation of websites | Global Lingo | Globalization, localization, internationalization | Scoop.it
Website localisation. Successful companies from all sorts of business fields find that localisation, mainly of their website, is now a critical aspect of their business.

Via James Pennington
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4 Points to Consider in Website Localization - In Every Language

4 Points to Consider in Website Localization - In Every Language | Globalization, localization, internationalization | Scoop.it
Your customers are just as busy as you are. Buyer mentality is all about speed, quality and accessibility. That's why In Every Language has just improved its website localization process: So you can reach your clients ...
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Localizing your website for Canada: It's more challenging than you might think

Localizing your website for Canada: It's more challenging than you might think | Globalization, localization, internationalization | Scoop.it
My latest post for client Pitney Bowes on localizing for Canada. An excerpt: As they begin their global expansion, American companies often select Canada first under the assumption that the market ...
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How To Approach International SEO: Interview With Eli Schwartz ...

How To Approach International SEO: Interview With Eli Schwartz ... | Globalization, localization, internationalization | Scoop.it
As part of our SEJ interview series, Eli Schwartz of Survey Monkey discusses how his company approaches international SEO. Eli goes in depth into this subj.
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Samuel “Otto” Wood: On Internationalization: Plugins and themes for ...

Almost 40% of WordPress downloads are for localized versions. WordPress has good support for I18N, and is well-translated into many languages, but is your plugin or theme? Let’s talk about how to get translations working across the whole community, and how to get translations out to your users.
Almost 40% of WordPress downloads are for localized versions. WordPress has good support for I18N, and is well-translated into many languages, but is your plugin or theme? Let's talk about how to get translations working ...
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Multilingual search engine optimization: Taking your global marketing strategy further | CustomerThink

Multilingual search engine optimization: Taking your global marketing strategy further | CustomerThink | Globalization, localization, internationalization | Scoop.it

RT @customerthink: Multilingual search engine optimization: Taking your global marketing strategy further http://t.co/jANgS70aAg


Via Michael Bastin
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DocuSign Selects Welocalize as Localization Partner - Broadway World

DocuSign Selects Welocalize as Localization Partner - Broadway World | Globalization, localization, internationalization | Scoop.it
DocuSign Selects Welocalize as Localization Partner Broadway World FREDRICK, MD - Welocalize, a global leader in translation and localization services and products, today announced a partnership with DocuSign, The Global Standard for eSignature®...
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International Marketing: Three Steps to Muy Bueno - MarketingProfs.com (subscription)

International Marketing: Three Steps to Muy Bueno - MarketingProfs.com (subscription) | Globalization, localization, internationalization | Scoop.it
MarketingProfs.com (subscription) International Marketing: Three Steps to Muy Bueno MarketingProfs.com (subscription) The most exciting part about international marketing is that you get to create or adapt your marketing mix to expand into a new...
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5 Dos and Don'ts of International SEO - Whiteboard Friday - Moz

5 Dos and Don'ts of International SEO - Whiteboard Friday - Moz | Globalization, localization, internationalization | Scoop.it
... messages won't always resonate with other cultures. In today's Whiteboard Friday, Aleyda Solis guides us through five things we all need to keep in mind as we think about how to establish an international SEO process.
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International Keyphrase Research Tips For SEO

She gives six tips for international keyphrase research success including a few seemingly simple points which are often overlooked and here are the (International Keyphrase Research Tips For SEO http://t.co/cRBW8bUQxn
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How We Tripled Our User Base By Getting Localization Right

How We Tripled Our User Base By Getting Localization Right | Globalization, localization, internationalization | Scoop.it
Getting localization right that led to a huge growth in our download rate – from about 1500 per day to almost 5000, in less than 6 months.
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