International Tourism Insights
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International Tourism Insights
News, articles and international information on Tourism in the Web Era.
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Epic Social Media Blunders: How Not To Use Social Media

Epic Social Media Blunders: How Not To Use Social Media | International Tourism Insights | Scoop.it

There are failures and then there are epic fails. When it comes to marketing, obviously it’s the goal to avoid both. However, the world is not perfect and neither is the person managing Social Media for your business or organization.

XPLAIN's insight:

Last February, American Airlines find out the hard way that automated responses are always bad news. 

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Top Hospitality Social Media Trends for 2014

Top Hospitality Social Media Trends for 2014 | International Tourism Insights | Scoop.it
I think 2014 social media trends for the hospitality industry will include: More Google Plus, and Google business pages, video and customer service on social
XPLAIN's insight:

Find out what the top Social Media trends for travel and tourism in 2014 are expected to be, and leverage them first to gain competitive advantage!

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Travelers Seek Content Online

Travelers Seek Content Online | International Tourism Insights | Scoop.it
Online content consumption is growing at a rapid pace, as consumers are spending 93% more time with online content than they did 3 years ago. What impact for travel marketers?
XPLAIN's insight:

Get a better understanding of the role of content in the travel purchase path.

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eTourism and the Basics

eTourism and the Basics | International Tourism Insights | Scoop.it
Things move fast in the digital marketing world, and the travel and hospitality sphere is no different. We need to stay abreast of changes and coming trends.
XPLAIN's insight:

Check out what the ABCs of eTourism are and how travel marketers can deploy an effective strategy in 2014!

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The 10 Most Watched Ads on YouTube in December

The 10 Most Watched Ads on YouTube in December | International Tourism Insights | Scoop.it

Kobe Bryant and Lionel Messi have always been world beater, and it's no different on Adweek and YouTube's Ads Leaderboard for December.

Vasia Dimitropoulou's insight:

The basketball and soccer stars partnered for a sequel to their amazingly successful 2012 Turkish Airlines' "Legends on Board" spot. "The Selfie Shootout," has managed to beat the original by approximately 30 million views!

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Send a text, get a towel: Hotels try new concierge concept

Send a text, get a towel: Hotels try new concierge concept | International Tourism Insights | Scoop.it
At some Loews and Four Seasons hotels, you don't have to pick up a phone to ask for towels, a bottle of wine, or even a bowl for your dog's meal. All you have to do is send a text message.
XPLAIN's insight:

Guests at selected Four Seasons and Loews properties can now make service requests through text messages. 

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The State of Destination Marketing in 2013

The State of Destination Marketing in 2013 | International Tourism Insights | Scoop.it

Heavily involved in destination marketing, I attended over a dozen tourism conferences during 2013 on four continents, including our own SoMeT events.

Vasia Dimitropoulou's insight:

Here is what you need to know about the future of the DMO.

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Best 2013 Social Media Case Studies: # 6 - WestJet Xmas Miracle

Best 2013 Social Media Case Studies: # 6 - WestJet Xmas Miracle | International Tourism Insights | Scoop.it

Holiday Season is all about Emotions, Celebrations and Goodwill!

Vasia Dimitropoulou's insight:

WestJet Christmas Miracle literally lifts the Brand off the ground!

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Marriott edges out Hilton and Accor in hotel site UX survey

Marriott edges out Hilton and Accor in hotel site UX survey | International Tourism Insights | Scoop.it
Marriot International has come top in a usability report that includes eight of the world’s top hotel brands.
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Check out how some of the main hotel chains sit in comparison to Marriott when it comes to site user experience!

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Why Hotels NEED Facebook And Twitter

Why Hotels NEED Facebook And Twitter | International Tourism Insights | Scoop.it

If your hotel or accommodation business does not yet have a presence on Social Media, now is the time to get all over it.

XPLAIN's insight:

Today, consumer behavior has changed; Before reaching a decision, potential guests are looking on Facebook and Twitter for comments that will offer social proof of a great experience.

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Best Social Platforms for Hotels

Best Social Platforms for Hotels | International Tourism Insights | Scoop.it

Social Media offers incredible opportunities for hotels and tourism businesses, including marketing and promotion, building rapport and trust with guests, and offering added value for customers. 

Vasia Dimitropoulou's insight:

Social Media for hotels is an opportunity to engage with guests, but where do hotel marketers start?

Check out this great overview of the 4 most recommended social platforms for hotels along with some great examples on how to use them!

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Google Hummingbird update - a quick guide for travel marketers

Google Hummingbird update - a quick guide for travel marketers | International Tourism Insights | Scoop.it
The Google Hummingbird update is aimed at promoting "conversational search" by paying more attention to the user intent behind a query whilst processing each word in a sentence or conversation.
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KLM Now Displays Social Media Customer Service Response Time

KLM Now Displays Social Media Customer Service Response Time | International Tourism Insights | Scoop.it
KLM Royal Dutch Airlines today announced that it would begin displaying its social media team's live response time in the header of its Twitter account ...
XPLAIN's insight:

KLM now offers real-time insight into its Social Media team's live response time in the header of its Twitter account and on the customer support page at KLM.com. It will also be visible on KLM’s global Facebook page shortly.

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Video: How Hilton Worldwide is helping employees become proactive advocates

Video: How Hilton Worldwide is helping employees become proactive advocates | International Tourism Insights | Scoop.it

“Where should I eat in LA?” “I’ve got a long layover in London, any suggestions?” These were the typical tweets — and word of mouth opportunities — Hilton Worldwide was seeing every day. That’s why they created Hilton Suggests, an internal advocacy program made to respond to these questions with helpful tips (and earn fans in the process).

XPLAIN's insight:

Empowering your employees through Social Media is a great way to build positive word of mouth around your Brand!

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Delta Introduces $2 In-Flight Wi-Fi Passes for Smartphones

Delta Introduces $2 In-Flight Wi-Fi Passes for Smartphones | International Tourism Insights | Scoop.it
Delta Air Lines introduced a new in-flight Wi-Fi product Wednesday. The new in-flight Wi-Fi Mobile Pass is available for as low as $1.95 on flights shorter than two hours. The p...
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KLM Tops League Table of Most Popular Travel Brands on Social

KLM Tops League Table of Most Popular Travel Brands on Social | International Tourism Insights | Scoop.it
As we all know, social media success should never be benchmarked purely on the number of fans and followers that you have.
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Exclusive advice for hotels from Google, TripAdvisor, Facebook and Twitter

What words of advice do senior executives from Google, TripAdvisor, Facebook and Twitter have for hoteliers for 2014? 

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Google developing new travel price comparison service, according to Ryanair boss

Google is working on a major upgrade for its Flight Search service — in Europe at least — judging by a Sunday interview with Ryanair CEO Michael O’Leary in the Irish Independent.
XPLAIN's insight:

According to O’Leary, Google is developing a price-comparison service that will “blow comparison sites like Skyscanner out of the water” when it goes live in late March. 

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Twitter-Connected Sharks Alert Swimmers To Potential Attacks

Twitter-Connected Sharks Alert Swimmers To Potential Attacks | International Tourism Insights | Scoop.it
Radio tagging makes Australian waters a little bit safer.
XPLAIN's insight:

Western Australia introduces Shark Monitoring Network, a system that alerts people when sharks are in the area with a warning tweet!

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A Hipper, Social Four Seasons Hotel Drives High Return Rate [CASE STUDY]

A Hipper, Social Four Seasons Hotel Drives High Return Rate [CASE STUDY] | International Tourism Insights | Scoop.it
The Four Seasons needed some youth and partnered with FreebieApp to reach Chicago's hip, socialites and keep them coming back for more.
XPLAIN's insight:

Four Seasons shifts its focus on Social Media influencers with remarkable results!

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Facebook and Well Made Status Updates

Facebook and Well Made Status Updates | International Tourism Insights | Scoop.it

In the midst of last year’s holiday shopping madness, IBM’s Jay Henderson wrote a super detailed post on his company’s Smarter Planet blog about how Social Media affects holiday shopping.

Vasia Dimitropoulou's insight:

For an extra boost of attention and sales this holiday season, test posting a limited-time-only promotion on your Brand’s Timeline!

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8 FAQ about Social Media in Travel

8 FAQ about Social Media in Travel | International Tourism Insights | Scoop.it
Online marketing and social media in particular have changed how the travel decision-making process takes place, forcing travel brands to adapt their marketing accordingly.
XPLAIN's insight:

8 FAQ that should help you optimize your Social Media marketing and maximize your performance!

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Hilton Hotel and Resorts

Hilton Hotel and Resorts | International Tourism Insights | Scoop.it
Rob Palleschi, the global head of Hilton Hotels & Resorts, shared an example of a recent exchange that resulted in an opportunity to engage with a popular tweeter, @ProductPoet (118,000 followers), which resulted in him booking at a Hilton...
XPLAIN's insight:

Hilton's interaction with a popular tweeter, @ProductPoet (118,000 followers) on Twitter, results in him booking at a Hilton property and a series of positive tweets and Instagram posts about the hotel!

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This Drone Acts as Your Tour Guide [VIDEO]

This Drone Acts as Your Tour Guide [VIDEO] | International Tourism Insights | Scoop.it
Engineers at the Massachusetts Institute of Technology's Senseable City Lab have developed a drone that can potentially lead you wherever you want to go.
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Abu Dhabi folds reviews into hotel ratings

Abu Dhabi folds reviews into hotel ratings | International Tourism Insights | Scoop.it

The emirate will become the first government entity in the world to incorporate Social Media reviews into its official hotel classification system.

XPLAIN's insight:

Abu Dhabi's Tourism and Culture Authority is looking to include Social Media ratings and online reviews to hotel classification system, a government entity first.

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