International Marketing & Digital Director
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Rescooped by Manuel Virzi from Modern Marketer
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The Top Benefits Achieved in Social Media in 2013 by 3,000+ Leading Marketers

The Top Benefits Achieved in Social Media in 2013 by 3,000+ Leading Marketers | International Marketing & Digital Director | Scoop.it
All the time you hear about the big wins in social media - thousands of new fans overnight, thousands of shares on a photo post, etc. But are these wins being achieved by all marketers across the b...

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Ally Greer's curator insight, June 11, 2013 2:18 PM

Great stats:


-89% of marketers surveyed indicated that social media had increased exposure for their business.


-64% of marketers reported increased lead generation due to social media use.


-Half of marketers spending under six hours per week on social media reported a decrease in marketing spending.


-71% of B2B marketers were able to use social media to gather marketplace intelligence.


-71% of B2C marketers were able to leverage social media to develop a loyal fanbase.



Nacho Vega's curator insight, June 12, 2013 8:31 AM

Business 2.0 improved sales.

Phil Lauterjung's curator insight, June 12, 2013 12:00 PM

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6 Ways Social Media Marketing Is Changing (For the Better)

6 Ways Social Media Marketing Is Changing (For the Better) | International Marketing & Digital Director | Scoop.it
Six trends that are changing the way we use social media in marketing and sales.

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Ivon Prefontaine, PhD's curator insight, February 4, 2013 6:43 PM

In today's day and age, this is vital for organizations to include in their planning.

Mirjana Podvorac's curator insight, February 5, 2013 5:49 AM

Developing really useful and attractive apps will (or has) become crucial.

Online Pharmacy's comment, February 9, 2013 1:51 AM
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