International M-commerce
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International M-commerce
Mobile Commerce: E-commerce on Mobile
Curated by Marco Küchler
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Tablet users’ TV consumption is heavy across mobile, traditional outlets: report - Mobile Marketer - Research

Tablet users’ TV consumption is heavy across mobile, traditional outlets: report - Mobile Marketer - Research | International M-commerce | Scoop.it

Tablet users who stream television programming on their devices watch more regular TV, not less, according to a new report from The Diffusion Group. 

 

Marketers are concerned that as consumers spend more time consuming TV content via tablets, this will cannibalize high-value prime-time TV viewership, thereby diluting the impact of their ads. However, the research suggests this should not be a concern, with 39 percent of 18-49 year olds reporting that their tablet viewing has lead to an increase in regular TV viewing.

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Twitter Beats Facebook in US Mobile Ad Revenues This Year

Twitter Beats Facebook in US Mobile Ad Revenues This Year | International M-commerce | Scoop.it
By next year, Facebook will be ahead  

Twitter will take home more US mobile advertising revenues this year than its larger cousin, Facebook, according to a new forecast by eMarketer.

Twitter will earn $129.7 million in mobile advertising revenues this year in the US, eMarketer projects. Facebook, which rolled out mobile ads for the first time this year, will come in at just over half that amount, at $72.7 million in the US.

Both companies earn far less mobile revenue than companies with more established mobile ad platforms like Google and Pandora, though growth in mobile revenues at both social networks is expected to remain high throughout the forecast period.



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Mobile Payments Appeal to Many in Britain

Mobile Payments Appeal to Many in Britain | International M-commerce | Scoop.it
Nearly half of web users would pay for transport with their phone  

Mobile payments often get a mixed reception on this side of the pond. While tech fans—as well as the carriers and payment providers who hope to benefit financially from mobile wallets—are excited about new possibilities, many others don’t see a need for the technology or worry about the security surrounding the new means of payment.

But in Great Britain, nearly half of internet users thought mobile payments would be useful in at least some circumstances, according to a Harris Interactive poll fielded in June. The survey found that 49% of web users in the country were at least somewhat interested in using their phones as a payment mechanism for transportation. Nearly as many said the same about paying in bars and restaurants or for groceries. Even for major purchases, almost one-third of respondents were interested in mobile payments.

 

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PayPal teams up with Discover to expand mcommerce reach

PayPal teams up with Discover to expand mcommerce reach | International M-commerce | Scoop.it

PayPal has partnered with Discover to bring its mobile payments services to more than 7 million merchant locations across the United States.

The company is also looking to expand internationally in the future. The partnership is further proof that the mobile payments space is heating up.

“I’m very excited to share the news today that PayPal and Discover are teaming up to bring the convenience, security and functionality of PayPal to millions of participating in-store locations starting in 2013,” said Don Kingsborough, vice president of retail and prepaid products at PayPal in a blog post.

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Overcoming hurdles in mobile advertising - Mobile Marketer - Advertising

Overcoming hurdles in mobile advertising - Mobile Marketer - Advertising | International M-commerce | Scoop.it

Nowadays marketers are betting big money on mobile advertising to not only promote new campaigns, but drive consumer engagement. However, companies still face many obstacles such as device fragmentation and poor execution.

Companies such as McDonald’s, Starbucks, JCPenney and Target have all used mobile advertising to their advantage to drive in-store traffic and connect with consumers on a deeper level. The medium still presents challenges nonetheless and marketers need to continually test and make sure their efforts are executed well.

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Starbucks accelerates mobile payments effort with Square partnership

Starbucks accelerates mobile payments effort with Square partnership | International M-commerce | Scoop.it

Coffee giant Starbucks has teamed up with Square to enhance the payment experience for its customers, as well as transform the way buyers and sellers transact.

Through the partnership, consumers can pay for their beverages using Pay with Square – the company’s mobile application – from participating Starbucks locations this fall. The partnership is further proof that Starbucks means business when it comes to mobile payments, and the company is continually paving the way and making a name for itself in the mcommerce space.

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Mobiel shoppen bij Tesco via billboards op vliegveld Gatwick

Mobiel shoppen bij Tesco via billboards op vliegveld Gatwick | International M-commerce | Scoop.it

Reizigers die vanaf de Londense luchthaven Gatwick vliegen, kunnen de dagelijkse boodschappen doen door hun telefoon op billboards te richten. De posters tonen producten die met een klik worden thuisbezorgd.

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42% of US mobile users have clicked an ad on the mobile web

42% of US mobile users have clicked an ad on the mobile web | International M-commerce | Scoop.it
Android shopping apps provide greater user satisfaction than iPad apps, and almost half of mobile users have clicked an ad on a mobile site.
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Mobile provides thread through all brand activation points - Mobile Marketing

Mobile provides thread through all brand activation points - Mobile Marketing | International M-commerce | Scoop.it
By Brian CohenWhen we talk about what makes digital activations so critical in today’s marketplace, we often discuss how it provides a thread between all activation points – the connectivity that makes a program truly integrated.
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Will Mobile Ads Make a Mark for Facebook?

Will Mobile Ads Make a Mark for Facebook? | International M-commerce | Scoop.it
Smartphone, tablet ads less memorable than those on the desktop...
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Building a commercial framework for social media engagement: a four step process

Building a commercial framework for social media engagement: a four step process | International M-commerce | Scoop.it
This week I overheard a major social media competitor tell a prospective client: "...well, you can't really measure social media commercially can you?
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Visa is No. 1 consumer choice for mobile wallet: study - Research - Mobile Commerce Daily

Visa is No. 1 consumer choice for mobile wallet: study - Research - Mobile Commerce Daily | International M-commerce | Scoop.it

With manufacturers, financial institutions and carriers all eyeing mobile wallets, Visa’s combination of trust, privacy and innovation makes the company stand above the rest for consumers, according to a new report from Javelin Strategy & Research.

 

Javelin’s “Battle for Control of the Mobile Wallet: Sorting out Players, Technologies and Strategies to Win” report looks at which types of mobile wallets consumers prefer between all of the competing companies. The report also looked at both the current and predicted habits of mobile users when it comes to buying via their devices.

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Age, Interests Dictate Social Networks Used

Age, Interests Dictate Social Networks Used | International M-commerce | Scoop.it
Younger users are more active on YouTube and Instagram; all ages are on Facebook  

Social network users overall skew young, but when looking at specific sites, differences emerge between age groups.

In June 2012, Pingdom analyzed DoubleClick data and found that 26% of US social network users were between the ages of 25 and 34, with another 25% between the ages of 35 and 44. Users ages 18 to 24 made up 16% of all US social network users. This study looked at users of a variety of sites, including Facebook, Twitter, LinkedIn, Pinterest, Tumblr, Reddit, StumbleUpon, deviantART and Goodreads.



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Top 5 Mobile Commerce Trends

Top 5 Mobile Commerce Trends | International M-commerce | Scoop.it

The mobile commerce space is growing rapidly and marketers are increasingly turning to new technologies such as NFC and augmented reality, as well as classics including SMS and mobile advertising to increase revenue.

The mobile commerce space has changed over the years. However, marketers are gradually incorporating traditional and emerging mediums to drive engagement and sales.

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Social Networks Reach Three in 10 Latin Americans

Social Networks Reach Three in 10 Latin Americans | International M-commerce | Scoop.it
Penetration as a percent of total population is highest in Argentina  

Growth in social network usage around the world is driven by emerging markets, mostly in the Middle East and Africa and Asia-Pacific. In Latin America, growth will be slightly below the worldwide average, but still represent a healthy 18.5% increase in users this year.

And with relatively low penetration among the total population, social networks still have room to grow in the region—though better overall internet infrastructure will be needed before online socializing is as common as it is in North America or Europe. Argentina has the highest rate of social network usage among the population as a whole, at just under 38% this year, eMarketer estimates. That country will stay in the lead by this metric, followed by Brazil and Mexico, throughout the forecast period.

 

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Victoria’s Secret marries video, location in interactive mobile commerce-enabled ads - Mobile Commerce Daily - Advertising

Victoria’s Secret marries video, location in interactive mobile commerce-enabled ads - Mobile Commerce Daily - Advertising | International M-commerce | Scoop.it
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Mcommerce is No. 1 differentiating social experience

Mcommerce is No. 1 differentiating social experience | International M-commerce | Scoop.it

Luxury marketers’ mobile presence is one of the most important touch points for a social strategy and, to keep up with the evolving landscape, brands should be looking for ways to differentiate the mobile commerce experience, according to the 2012-13 Social Media Guide for Luxury Brands.

Abrams Research, which produced the report, claims that luxury marketers should continue to focus on their social media strategies online and on mobile, since 74 percent of consumers are more likely to buy from a brand whose values are clearly defined on social media. However, mobile commerce is also a major area of focus that falls under social engagement. 

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Afrekenen grootste drempel bij m-commerce – Emerce

Afrekenen grootste drempel bij m-commerce – Emerce | International M-commerce | Scoop.it

De grootste drempel voor de groei van m-commerce is de afhandeling van transacties. Hoe eenvoudiger die is, hoe makkelijker men meer geld via telefoons en tablets uitgeeft.


Van duizend ondervraagde consumenten heeft de helft wel eens een mobiele aankoop nog voor de kassa afgebroken. Ze moesten door een te complexe registratieprocedure of te lastig betaalproces heen. Een onderzoek van E-commerce Center Handel brengt deze en andere drempels in kaart.

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Mobile Advertising: 66 percent of mobile searchers notice mobile ads

Mobile Advertising: 66 percent of mobile searchers notice mobile ads | International M-commerce | Scoop.it
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E-commerce: 40% of online shoppers are willing to pay for next day delivery

E-commerce: 40% of online shoppers are willing to pay for next day delivery | International M-commerce | Scoop.it
Convenience is still the main reason people shop online according, to a new survey by Trimble.
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Mobile Video Soars in Japan

Mobile Video Soars in Japan | International M-commerce | Scoop.it
One mobile carrier in Japan increased subscribers to its LTE network fourfold since December 2011...
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US on Track to Become Top Mobile Ad Market

Global mobile ad spending to top $6.43 billion in 2012...
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Chinese Web giants Baidu and Sina team up on mobile search and content

Chinese Web giants Baidu and Sina team up on mobile search and content | International M-commerce | Scoop.it
Baidu, China's largest search engine, and Sina, which runs the popular Sina Weibo microblogging service, have announced a new partnership that will result in swapping mobile and cloud-based ...
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