International Insurance Market Insights
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100 Insurance Marketing Ideas, Tips, Secrets and Strategies

100 Insurance Marketing Ideas, Tips, Secrets and Strategies | International Insurance Market Insights | Scoop.it
Insurance Marketing Ideas - Over 100 of Them! The Largest Collection of Ways to Market Your Insurance Agency Online!
XPLAIN's insight:

Great collection of insurance marketing tips & ideas to help you out with strategizing for the future!

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The Big Data Dive for Life Insurance

The Big Data Dive for Life Insurance | International Insurance Market Insights | Scoop.it
Better data and new algorithms mean clients may not have to wait long for better-priced life insurance.
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How To Use Social Media To Make Sales

How To Use Social Media To Make Sales | International Insurance Market Insights | Scoop.it
An integral part of the sales process is getting to know your prospects and establishing relationships—and it turns out that social media can help you accomplish this quickly and easily.
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Predictive Analytics for Insurance Part 2: Classes of Application and Tools for Competitive Advantage

In part one of this two-part series, we discussed what was new about analytics.  The insurance industry has been using analytics in various parts of its core operations throughout its history.  What is different is the range of new...
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Top 10 Social Media Marketing Posts: This Year in Social Media

Top 10 Social Media Marketing Posts: This Year in Social Media | International Insurance Market Insights | Scoop.it

Read these popular articles to improve your marketing.

XPLAIN's insight:

Want to step up your Social Media game? Find great ideas you can easily put to use among this handy collection of popular posts covering everything there is to know about best practices and hottest trends!

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E-insurance to come into existence from next year

E-insurance to come into existence from next year | International Insurance Market Insights | Scoop.it
Insurance policy document will become digital and paperless like shares in the new year and the policyholders would be saved from preserving the physical copies.
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Positioning Health Insurance Brands

Positioning Health Insurance Brands | International Insurance Market Insights | Scoop.it
No doubt, it should be fascinating to witness in the coming year the machinations of health insurance marketers as they create competitive advantage for their brands against the backdrop of the Affordable Care Act or Obamacare implementation.
XPLAIN's insight:

'In the age of clutter and Social Media transparency, consumers are caring less about marketing and more about community and shared values'.

Leverage social networks to create an experience around your Brand and build a strong community of advocates!

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Car Insurance Companies Use Social Media for Claims Investigations

Car Insurance Companies Use Social Media for Claims Investigations | International Insurance Market Insights | Scoop.it
No matter how rattled or irritated you are, it's never wise to tweet or post on Facebook you were involved in an accident.
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Auto Insurance Companies are now leveraging Social Media to screen clients who have filed a claim.

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Branded Video Sharing Almost 50 Times Higher Than 5 Years Ago

Branded Video Sharing Almost 50 Times Higher Than 5 Years Ago | International Insurance Market Insights | Scoop.it
Video ad sharing has increased almost 50x over the last eight years. Unruly’s latest interactive infographic visualizes the explosive growth of video sharing since 2006.
Vasia Dimitropoulou's insight:

Check out this amazing interactive infographic by Unruly to find out which the three most shared ads across the social web were every year since 2006. Spoiler alert: When it comes to 2013, GEICO's "Hump Day" ranks second so far!

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Mobile Car Insurance App Maker Snapsheet Raises $10 Million, Hires Industry Vet David Bauer As COO

Mobile Car Insurance App Maker Snapsheet Raises $10 Million, Hires Industry Vet David Bauer As COO | International Insurance Market Insights | Scoop.it
Thanks to a company called Snapsheet, the process of making a car insurance claim has gotten a lot simpler and faster, by allowing users to upload photos of..
XPLAIN's insight:

A new revolutionary mobile app simplifies claims process.

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Insurers urge moms to bug adult children to sign up for health care

Insurers urge moms to bug adult children to  sign up for health care | International Insurance Market Insights | Scoop.it
When it comes to making life decisions like choosing a health-care plan, many people — especially young adults — still turn to their mothers for help.
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Health insurance made compulsory for all in Dubai

Health insurance made compulsory for all in Dubai | International Insurance Market Insights | Scoop.it

The long-anticipated health insurance law of Dubai has been approved. From next year, health insurance will be mandatory for all citizens, residents and visitors to Dubai.

XPLAIN's insight:

New Dubai law makes health insurance mandatory for everybody in the emirate.

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The Keg Stand Obamacare Ads

The Keg Stand Obamacare Ads | International Insurance Market Insights | Scoop.it

Let’s clear this up: The edgy “got insurance?” Obamacare ads that have gone viral on the Web were not created by the Colorado state exchange or any other governmental agency, nor are they taxpayer-funded, as two Republican congressmen have claimed.

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3 Scientific Studies With Real Insight Into Social Media

3 Scientific Studies With Real Insight Into Social Media | International Insurance Market Insights | Scoop.it
It turns out social media may be even more influential than we have imagined, just not in the way many of us have envisioned. Let's take a look in these 3 scientific studies that prove social media has a real effect on sales.
XPLAIN's insight:

Some interesting insights on Social Media, and the way they should be utilised by Brands to be most influential and bring out the best results!

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New Year Insurance Marketing Strategy #5: How to Write a Blog in an Hour

New Year Insurance Marketing Strategy #5: How to Write a Blog in an Hour | International Insurance Market Insights | Scoop.it

When you think about it, an hour is a long time. In an hour, you can drive 60 miles, bake a cake, play a basketball game, mow the lawn or even get a massage – no problem.

XPLAIN's insight:

Turn into an insurance blogging pro with this nice set of tips!

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Content Marketing for Insurance Agencies: An Interview with Ryan Hanley of Murray Group Insurance Services

Content Marketing for Insurance Agencies: An Interview with Ryan Hanley of Murray Group Insurance Services | International Insurance Market Insights | Scoop.it
Murray Group Insurance Services Director of Marketing Ryan Hanley shares how his firm approaches content marketing for insurance agencies.
XPLAIN's insight:

Content marketing should take center stage in the marketing strategies of Insurance Brands that wish to acquire new leads and grow their business.

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Predictive Analytics for Insurance - Part 1: What’s Truly New for the Industry?

There’s a lot of noise and nonsense about so-called Big Data, especially about its role in the new and exciting field of “predictive analytics.” But insurance has always been about predictive analytics.  

XPLAIN's insight:

Today, 'there are hundreds of tools available that yield data that can be mined to surface patterns of behavior that can yield enormous payoffs, if the organization responds correctly. 

Conversely, not making use of these tools appropriately can cause loss of Brand equity and market share with astonishing speed', the article reports.

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Playing on America’s Love for Its 2-Ton Darlings

Playing on America’s Love for Its 2-Ton Darlings | International Insurance Market Insights | Scoop.it
Ads by the insurers SafeAuto and Nationwide feature the cars, however unremarkable, that their owners treat like members of the family — complete with names.
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SafeAuto Insurance introduces campaign built around the nicknames that owners give to their cars!

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From Geico to GoPro: The 10 Best Commercials of 2013

From Geico to GoPro: The 10 Best Commercials of 2013 | International Insurance Market Insights | Scoop.it
Check out some of the best commercials to hit the airwaves in 2013.
Vasia Dimitropoulou's insight:

Geico's "Hump Day" spot is rightfully considered one of the most popular viral vids of the past year!

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4 Tips to Grow your Insurance Business in 2014

4 Tips to Grow your Insurance Business in 2014 | International Insurance Market Insights | Scoop.it
The holiday season is a perfect opportunity for people in the insurance business to engage in outreach.
XPLAIN's insight:

Enhance your Brand's performance in a few simple steps!

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Global Study Finds Majority Believe Traditional Hospitals Will Be Obsolete In The Near Future

Global Study Finds Majority Believe Traditional Hospitals Will Be Obsolete In The Near Future | International Insurance Market Insights | Scoop.it
A global study was released this morning by the Intel Corporation indicating that around the world people’s health care wants and needs are principally focused on technology and personalization.
XPLAIN's insight:

More than 8 out of 10 people would be willing to share their personal health info in order to advance and lower costs in the health care system, according to a new global study.

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How to Effectively Utilize Social Media Best Practices

How to Effectively Utilize Social Media Best Practices | International Insurance Market Insights | Scoop.it
What are social media best practices? Agencies and small businesses will be wise to take note of these tips for Twitter and other social networking sites.
XPLAIN's insight:

Follow these tips to ensure that your Brand is taking advantage of everything Social Media marketing has to offer!

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Mobile accounts for 40pc of time spent with insurance content: report

Mobile accounts for 40pc of time spent with insurance content: report | International Insurance Market Insights | Scoop.it

Although mobile users accessing insurance information are not necessarily converting on the spot, Brands that neglect to incorporate the medium into a marketing mix miss out on increasing initial exposure about insurance services to consumers, according to a report from Telmetrics and xAd.

XPLAIN's insight:

“Mobile devices – both tablet and smartphones – are starting to rival the PC in consumers’ insurance research process, but many consumers pick up the phone to talk to an agent and complete their purchase,” said Bill Dinan, president of Telmetrics.

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IntelliQuote Launches Facebook Application Making It Even Easier for Consumers to Request Life Insurance Quotes Online

IntelliQuote Launches Facebook Application Making It Even Easier for Consumers to Request Life Insurance Quotes Online | International Insurance Market Insights | Scoop.it

IntelliQuote, a highly respected online life insurance agency, is proud to announce the launch of their Facebook Application.

XPLAIN's insight:

“We identified this as an opportunity to cater to the growing number of consumers who prefer to remain within the social media environment and we’re excited to offer technology that allows them to do so,” added Gary Lardy, President and CEO of IntelliQuote.

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Where Advertising Will Go Next

Where Advertising Will Go Next | International Insurance Market Insights | Scoop.it
"No industry works harder at being lazy."
XPLAIN's insight:

Prudential knows the ingredients for great advertising (hint: great stories that connect directly with human beings, not "consumers" or "clients")!

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