International E-commerce
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International E-commerce
Latest trends in international E-commerce
Curated by Marco Küchler
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Landing Page Conversion: Organic & Content Optimization

Landing Page Conversion: Organic & Content Optimization | International E-commerce | Scoop.it
Here's a look at some of the ways search marketers can move to the next step of converting traffic by understanding options, page-level metrics, and the importance of testing.
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Retailer Websites Are Leading Source of Purchase Information

Retailer Websites Are Leading Source of Purchase Information | International E-commerce | Scoop.it
For almost every product category, retailer sites are the top resource for purchasers  

Internet users in the US are buying an ever-increasing array of products online on a regular basis, and they’re also turning to the internet to research many of their offline purchases—even everyday ones. Research suggests that even with a wealth of online channels at their disposal, retailer websites are the leading research source for purchase decisions across nearly all product categories.

Compete found that retail websites were more commonly used for product research than search engines, online ads, online reviews, retail emails and a wide variety of other information sources before consumers made online purchases of grocery, health and beauty, and pet supply products. The same was true for books, movies, music and video, home improvement products, consumer electronics, and shoes. Only apparel research was more likely to start from another source, retail emails, while household essentials were just as likely to be researched on search engines as on retail sites.


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Robust Growth for Mobile Ad Spending in Australia

Robust Growth for Mobile Ad Spending in Australia | International E-commerce | Scoop.it
Spending will rise 65.5% this year to $72.8 million  

Mobile ad spending in Australia, like in many countries around the world, still accounts for only a tiny slice of total ad spending. But eMarketer forecasts mobile ad spending will jump 65.5% this year, on the heels of even larger gains during the prior two years.

Double-digit growth will put total mobile spending on display and search ads in Australia at just under $73 million, compared with $1.74 billion in Japan, $450.8 million in South Korea and $195.6 million in China, the regional leaders for such spending. Mobile infrastructure, including smartphone and mobile internet uptake, are relatively mature in Australia, supporting a robust level of mobile ad spending—though that level will remain low in terms of absolute dollars due to the size of the country.



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Brick-and-Mortars Take on Showrooming

Brick-and-Mortars Take on Showrooming | International E-commerce | Scoop.it
Smartphone shoppers more likely to convert in-store than non-smartphone shoppers  

Shoppers armed with smartphones have become a major challenge for some brick-and-mortar retailers, according to a new eMarketer report, “Adapting to a Showrooming World: How Retailers Are Earning Customer Loyalty.”

 

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Canadian e-commerce leads retail sales, up 24% in first six months of 2012 - e-commercefacts

Canadian e-commerce leads retail sales, up 24% in first six months of 2012 - e-commercefacts | International E-commerce | Scoop.it
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Thuiswinkel.org: ‘Webwinkel geen kip met gouden eieren’

Thuiswinkel.org: ‘Webwinkel geen kip met gouden eieren’ | International E-commerce | Scoop.it
Een op de vijf webwinkels die aspirant-lid worden van Thuiswinkel.org, is een jaar later uit de lucht. Een kwart van alle shops staakt de activiteiten binnen twee jaar.
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How to Increase Your Facebook Fans and Twitter Followers

How to Increase Your Facebook Fans and Twitter Followers | International E-commerce | Scoop.it
In this blog post I’ll break down some tactics you can try to build a stronger social media impact and a bigger following.
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Why it maybe difficult to hire great digital marketers

Why it maybe difficult to hire great digital marketers | International E-commerce | Scoop.it
Digital marketing people are not only great marketers but they can communicate their passion to others in the organization...
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Mobile commerce to make up 24 percent of online sales by 2017

Mobile commerce to make up 24 percent of online sales by 2017 | International E-commerce | Scoop.it
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Ecommerce in Spain Boosts Favored Brands

Online sales will increase from $15.64 billion in 2011 to $18.57 billion in 2012...
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Chinese Web giants Baidu and Sina team up on mobile search and content

Chinese Web giants Baidu and Sina team up on mobile search and content | International E-commerce | Scoop.it
Baidu, China's largest search engine, and Sina, which runs the popular Sina Weibo microblogging service, have announced a new partnership that will result in swapping mobile and cloud-based ...
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Jim Beam gains YouTube views via mobile initiative

Jim Beam gains YouTube views via mobile initiative | International E-commerce | Scoop.it
Jim Beam has rolled out a mobile campaign aimed at getting users to learn more about its products by visiting the company’s YouTube page.
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Revenue from social networks to top $16.9 billion in 2012, advertising alone worth $8.8 billion

Revenue from social networks to top $16.9 billion in 2012, advertising alone worth $8.8 billion | International E-commerce | Scoop.it
Social networks have already revolutionised the way that we interact online, becoming the Internet itself for many, but the 'Facebook Effect' has gone beyond communication and is changing ...
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Growth in Argentina, Mexico Drives Ecommerce in Latin America

Growth in Argentina, Mexico Drives Ecommerce in Latin America | International E-commerce | Scoop.it
Brazil still makes up majority of market  

B2C ecommerce in Latin America is still in its infancy, with sales reaching only $36.82 billion this year. However, online shopping is showing signs of accelerating growth. Regional retailers such as Americanas, Submarino and Shoptime have been aggressive in expanding their online presence to attract new online buyers.

More than half of Latin America’s ecommerce sales come from online buyers in Brazil, Latin America’s largest economy. Brazil has a large internet population and an increasingly accessible broadband infrastructure. The country has also seen an increase in mobile internet users in recent years, which has helped propel the uptick in the country’s ecommerce sales. Consumers in Brazil are experiencing an increase in disposable income, and show a higher incidence of credit card usage compared to other countries in Latin America. Purchase deliveries to lower- and middle-class consumers outside of Brazil’s major cities present a challenge, though solutions are slowly being put in place.

 

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Offline and online key components in brand strategy

Offline and online key components in brand strategy | International E-commerce | Scoop.it

Today's media landscape is as complicated as it is vast. As each new channel becomes the shiny marketing object du jour, others get all but cast aside. Nearly lost to some marketers in the mélange of QR codes, online video, social media sites, and mobile apps is print.

 

Consequently, those marketers who still fully embrace traditional marketing tools such as print catalogs and direct mail have an opportunity to stand out to consumers bombarded by digital pitches. In fact, industry leaders like IKEA and Procter & Gamble (P&G) rely on print advertising, catalogs, and direct mail as key components of their brand management strategy.

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Marketers Turn to Search Retargeting for Branding, Direct Response Goals

Marketers Turn to Search Retargeting for Branding, Direct Response Goals | International E-commerce | Scoop.it
Method boosts bottom line and brand awareness  

When it comes to targeting consumers online, retargeting continues to prove a valued tactic for marketers. In fact,ValueClick Media found more than half (55%) of US marketers said retargeting was one of the most important forms of targeting.

However, retargeting is hardly used in isolation. Findings from media buying platform Chango showed search retargeting in particular—one of the most common forms of retargeting—is typically used with multiple marketing tactics and other retargeting methods.

Apart from combining search retargeting with the obvious marketing tactics of search and display advertising, Chango found 84.8% of North American brands and agencies used social media marketing alongside search retargeting, an unsurprising response considering how tightly social media and search are often aligned. Additional marketing tactics used in tandem with search retargeting included mobile marketing (72.7%), email marketing (48.5%) and video and content marketing (56.7%).

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A Deep Dive Into Facebook Advertising

A Deep Dive Into Facebook Advertising | International E-commerce | Scoop.it

As a savvy internet user you might think no one clicks on Facebook ads.

Wrong.

Facebook is on track to make over $4 billion in revenue this year from advertising. Someone’s clicking.

How do you get them to click your ads? More importantly, how do you get them to buy your product?

Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. Don’t believe them.

If you’re totally new to Facebook, start with this Facebook Marketing Guide. Then come back to this post for a deep dive into advertising.

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E-commerce: bijna tweeduizend Nederlandse webshops gesloten in eerste helft van 2012

E-commerce: bijna tweeduizend Nederlandse webshops gesloten in eerste helft van 2012 | International E-commerce | Scoop.it
Bijna tweeduizend verkopers op afstand zijn in de eerste helft van dit jaar gestopt met hun activiteiten. Daarbij ging het in 11 gevallen om een faillissement.
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German Real hypermarket chain leverages mobile to immediately deliver in-store coupons

German Real hypermarket chain leverages mobile to immediately deliver in-store coupons | International E-commerce | Scoop.it
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Five steps to creating a successful global PPC campaign

Five steps to creating a successful global PPC campaign | International E-commerce | Scoop.it
Pay-per-click advertising can be one of the fastest ways to drive new traffic to your website. For companies looking at breaking into new markets, it can be a low-risk, cost-effective way to get started.
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E-commerce is dead, long live distributed commerce

E-commerce is dead, long live distributed commerce | International E-commerce | Scoop.it
In July 1995, Jeff Bezos boxed up the first book ever sold on Amazon.com from his Seattle garage. Amazon.com set the standard for e-commerce; people searched, bought and received, and told others about the experience they’d had.
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Online Buying on the Rise in Latin America

Online Buying on the Rise in Latin America | International E-commerce | Scoop.it
Online retail websites readying for more online buyers...
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E-commerce: Ebay profit increases 150% due to PayPal success

This E-Commerce Giant's Success Isn't Due to Its Core ActivityDailyFinanceIt's almost as if Coca-Cola started to make the bulk of its profits from bottled water, or Amazon.com by the sales of garden tools.
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Online Travel Sales Make Up 83% of Ecommerce in India

Online buyers in India will spend nearly five times more on travel than on retail purchases in 2012...
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Subhabrata Datta's curator insight, May 6, 2014 1:42 PM

Online sales is a great and innovative way of achieving success in the travel sector from both domestic and foreign travelers.