International Communications and Public Relations
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How Cross-Cultural Communication Helps Business

How Cross-Cultural Communication Helps Business | International Communications and Public Relations | Scoop.it
Aug. 8 (Bloomberg) -- Insead Professor of International Business Erin Meyer discusses how cross-cultural communication can help global businesses. She speaks on “Bloomberg Surveillance.” (Source: Bloomberg)
International Comms's insight:

Knowing you audience is crucial in building strong relations  - cultural differences matter. For example Africans are more likely to defend authority than Europeans.Therefore for someone who grew up in Nigeria will find it extra challenging managing the  Danish company, that is highly egalitarian in terms of relations between boss and employees.

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The future of business: Six layers of customer engagement - Schaefer Marketing Solutions: We Help Businesses {grow}

The future of business: Six layers of customer engagement - Schaefer Marketing Solutions: We Help Businesses {grow} | International Communications and Public Relations | Scoop.it
Business success means mastering the six layers of customer engagement. Are you ready?
International Comms's insight:

We are a few years away from an economy based on fun

 

The new era of engaging audiences has begun. We went from personal relationships, via social media and augmented reality to the 'Game Layer'. Engaging does not mean interacting but producing more entertaining, fun content that people can interact with. This layer does not limit consumer experience to purchase decision or brand experience, it help to created a real bond with a brand. "People love to play games more than anything. The average World of Warcraft player spends six hours at the game."

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How a former PR guy created healthy fast food franchise Freshii

How a former PR guy created healthy fast food franchise Freshii | International Communications and Public Relations | Scoop.it
Lackluster lunch options may be a fact of life for many office workers, but how many would quit their jobs to do something about it? Meet Matthew Corrin, the founder of Freshii, whose small units are commanding big bucks.
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PRWeek Global Thinktank | Europe | Greece

PRWeek Global Thinktank | Europe | Greece | International Communications and Public Relations | Scoop.it
Focus on Greece
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Dealing with complexity and contradiction: the difficult (digital) dialogue

Dealing with complexity and contradiction: the difficult (digital) dialogue | International Communications and Public Relations | Scoop.it
There is more to dialogue than feedback loops or two-way symmetrical communication – it is an orientation, which may sit uncomfortably in an organizational setting. By Øyvind Ihlen.
International Comms's insight:

E-communication is not simply an exchange of thoughts, it is mainly about the orientation and how we handle and respond to diverse opinions.The key rules to follow: be authentic and maintain an ongoing dialogue with your audience.

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The social side of the World Cup

The social side of the World Cup | International Communications and Public Relations | Scoop.it
As the greatest sporting tournament draws to a conclusion, with the final to be hosted on Sunday 13th July, Crowtap have provided an amazing overview of the social side of the World Cup  
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CIPR International | Chartered Institute of Public Relations

CIPR International | Chartered Institute of Public Relations | International Communications and Public Relations | Scoop.it
CIPR International Group is a sector group of the Chartered Institute of Public Relations for those working in-house or in consultancy in an international context, or who wish to develop their careers in an international direction. It is an opportunity for both networking and training.
International Comms's insight:

CIPR International aims to support CIPR members working internationally and in the UK to facilitate understanding of cultural differences, build relations with other countries, and to benchmark, share and learn from best practice.

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Ofcom | The Communications Market Report: United Kingdom

Ofcom | The Communications Market Report: United Kingdom | International Communications and Public Relations | Scoop.it
A ‘millennium generation' of 14-15 year olds are the most technology-savvy in the UK, according to a new Ofcom research, which shows that after our teens our digital confidence begins a long decline.
Teens born at the turn of the millennium are unlikely to have known ‘dial-up' internet and are the first generation to benefit from broadband and digital communications while growing up.
The research - part of Ofcom's eleventh Communications Market Report - measures confidence and knowledge of communications technology to calculate an individual's ‘Digital Quotient' score, or ‘DQ', with the average UK adult scoring 100.
The study, among nearly 2,000 adults and 800 children, finds that six year olds claim to have the same understanding of communications technology as 45 year olds. Also, more than 60% of people aged 55 and over have a below average ‘DQ' score.
It shows that we hit our peak confidence and understanding of digital communications and technology when we are in our mid-teens; this drops gradually up to our late 50s and then falls rapidly from 60 and beyond.
International Comms's insight:

A 'millennium generation' of 14 and 15 year olds are the most technology-savvy in the UK, according to a new Ofcom research. The study, among nearly 2,000 adults and 800 children, finds that six year olds claim to have the same understanding of communications technology as 45 year olds. 

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The untold stories of Narendra Modi’s social media plan in Lok Sabha polls - The Economic Times

The untold stories of Narendra Modi’s social media plan in Lok Sabha polls - The Economic Times | International Communications and Public Relations | Scoop.it
Not many outside the party know that the strategy included exploring Kautilya’s ‘Arthashastra’ – the ancient Indian text on statecraft, economic policy.
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PRWeek Global Thinktank | Americas | Trinidad & Tobago

PRWeek Global Thinktank | Americas | Trinidad & Tobago | International Communications and Public Relations | Scoop.it
Global PR view from Trinidad & Tobago, Americas on PRWeek Global Thinktank
International Comms's insight:

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Alastair Campbell on rebranding Albania

Alastair Campbell on rebranding Albania | International Communications and Public Relations | Scoop.it
Alastair Campbell on rebranding Albania. From PR Week
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Power List 2014: Power principals

Power List 2014: Power principals | International Communications and Public Relations | Scoop.it
Power List 2014: Power principals. From PR Week
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How to be successful doing PR in Poland | LEWIS PR

How to be successful doing PR in Poland | LEWIS PR | International Communications and Public Relations | Scoop.it
The team in Warsaw presents tips how to successfully start PR campaigns in Poland.
International Comms's insight:

Top tips:

 

#Don’t call Poland an ‘emerging market’ otherwise you risk being portrayed as a profit hungry invader 

#Secure the right spokespeople to attract more journalists 

#Don’t be too enthusiastic in your messaging, Poles are serious people who prefer raw facts and numbers rather than exaggerate statements

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MA International Public Relations and Global Communications Management

MA International Public Relations and Global Communications Management | International Communications and Public Relations | Scoop.it
International Comms's insight:

The MA at Cardiff is a unique one year course that develops students who have the skills and techniques required to practice public relations at an international level. 

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