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Measuring and benchmarking internal communications | Syman

Measuring and benchmarking internal communications | Syman | Internal Communications Tools | Scoop.it

A review and data-findings from the webinar put together by Melcrum and Newsweaver titled, "Measuring and benchmarking internal communications."


Channels you use as part of your IC strategy

#1 - email

#2 - intranet

#3 - leadership communication F2F


Tools communicators plan to use

#1 - social networking

#2 - blogs

#3 - webcasts

 

Channels most effective as part of an IC strategy

(author questions if this is time spent on these channels or effectiveness)

#1 - intranet

#2 - email

#3 - F2F

 

The use of newsletters is declining. But a format showcased from Aon Hewitt is using a format that could be used in various channels.  They use an icon-based system for signaling to employees not just the urgency of the content but who the audience is for that content.  If employees trust the level of prioritization, it could work across multiple platforms.


As for benchmarking, the average open rate for internal emails is 52%.  But is that good?  If you get a 55% open rate then you are doing better than the average, but it still means that close to half the company isn't reading the communication you are sending.

Kim Zinke (aka Gimli Goose)'s insight:

I believe that benchmarks are required.  Without them, we don't know what is working or not.  Determining what an acceptable level is important.  You will never achieve 100%.  This does emphasize the need to use multiple channels and formatting information appropriately for each - as each channel has the potential of attracting a different audience.

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Internal Communications Tools
The Inside Story.  What Internal Communicators in every organization need to know:  tools, resources, how-to's, issues, strategies, and plans.  Find me on Twitter @kzinke
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How our remote team works better together: Snapchat as an internal communications tool | Close.io

How our remote team works better together: Snapchat as an internal communications tool | Close.io | Internal Communications Tools | Scoop.it

"Today, companies use tools such as Slack, Zoom, Basecamp, Hackpad, Timezone.io to keep communication channels open and active across teams and timezones.

 

And while the software stack for internal communications is impressive, it comes with one huge flaw: it lacks a genuine human connection.  This is where Snapchat comes in."

 

Read the full article to find out about Close.io's experience with Snapchat and more about:

  • How it allows them to build better relationships between each other not only as a team, but also as individuals.
    • It removes friction
    • It's instant
    • It's personal
    • It’s (sort of) private
  • How they use it
    • Keeping each other motivated
    • Sending feedback
    • Shooting over reminders
    • Documenting life on the road
    • Documenting customer visits
    • Taking founder walks
    • Keeping fit
  • Where it falls short
    • You can’t guarantee employee adoption
    • You can’t group snap
Kim Zinke (aka Gimli Goose)'s insight:

Other reasons Snapchat works well as an internal communications tool is it offers some lighthearted fun, it only takes a few seconds to create and consume, and it's user generated.

 

Snapchat is free to use.  I've been playing with it for a few weeks using the iPhone app.  I don't find it very intuitive so the learning curve has been longer than I'm accustomed to.  Once you get into the swing of things it's a lot of fun!

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17 Top Internal Communication Channels | CM Bell

17 Top Internal Communication Channels | CM Bell | Internal Communications Tools | Scoop.it

"The days of a one-size-fits-all channel are gone.  As many as five generations with diverse communication appetites make up today's workforce - making the job of the communicator increasingly complex.

 

Access the article to view the infographic and find out more about the most popular channels being used for internal communication categorized by:

  • digital
  • environmental
  • in-person
  • print
Kim Zinke (aka Gimli Goose)'s insight:

Be sure to scroll further down the page past the infograph to find more detailed information (often supported with additional resources and information) about these channels.

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6 Infuriating Things That Piss off Internal Communicators | bananatag

6 Infuriating Things That Piss off Internal Communicators | bananatag | Internal Communications Tools | Scoop.it
What's worse: No one understanding what you do at work or having no way to prove you did it well? We interviewed 20 IC professionals for our Chuck Chats series and they told us what really gets their blood boiling about internal comms.

 

Read the full article to find out more about these six infuriating things that piss off internal communicators:

  • No one knows what Internal Comms does
  • Out-of-touch stakeholders
  • Terrible or non-existent IC strategy
  • No measurement and no data
  • The internal communicator inferiority complex
  • Bad content
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Susanna Lavialle's curator insight, October 28, 4:52 PM
Some interesting quotes, like explaining all the time and justifying... infuriating it can be indeed... I especially like the part about making noise and blurring rather than having an impact on the business objectives... or getting people aware, not engaged or even understanding,,, Much time spent in internal co. In running after people for content and responding to some urgent last minute requests... or working ad hoc reactive way rather than in a planned way...Makes it quite impossible to work... Also agree on the difficulty of keeping it internal.. ans too often see companies having no real strategy or objectives... or no real effort to do measurement
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On these questions, the future of IC is in our hands | IC Kollectif

On these questions, the future of IC is in our hands | IC Kollectif | Internal Communications Tools | Scoop.it

"Talking about Internal Communication's (IC's) future doesn’t just have to address what’s going to happen in the future, it also needs to address what's happening, or not happening, right now.  And IC's future comes down to answering a number of questions correctly and without delay."

 

Read the full article to find out more about the answers IC practitioners provided to these four questions:

  1. Are we to focus on outcomes or technology?
  2. Does engagement matter more than impact?
  3. How can we measure the impact of binary outcomes and what we contribute to them?
  4. Can we make good use of supportive stakeholders (who aren't our bosses)?
Kim Zinke (aka Gimli Goose)'s insight:

Such an opportunity.  How often do you get to define what your profession could/should look like.

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Top 10 Internal Communication Influencers to follow on Twitter | BlogIn

Top 10 Internal Communication Influencers to follow on Twitter | BlogIn | Internal Communications Tools | Scoop.it

"Nowadays, internal communication doesn’t get the attention it deserves.

 

Luckily, there are many excellent communication influencers who are very active on Twitter sharing insights from the industry and engaging in crucial conversations on a regular basis. If you want to keep up with the world of internal communication and get all those best practices tips and knowledge, make sure to follow these 10 influential Twitter accounts."

 

Read the full article to find out more about these 10 influencers and where to connect with them.

Kim Zinke (aka Gimli Goose)'s insight:

A great list of people.  For even more suggestions, check out IC Kollectif's list of IC thought leaders at 

www.ickollectif.com/ic-thought-leaders 

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Leadership Communication: 6 Steps to Handling Tough Conversations | Your Thought Partner

Leadership Communication: 6 Steps to Handling Tough Conversations | Your Thought Partner | Internal Communications Tools | Scoop.it

"Having tough conversations and communicating difficult topics is part of a leader’s job. But just like you plan for contingencies in your business, planning how you will communicate difficult messages can improve the ultimate outcome. It is seldom easy to share difficult news, but thinking through your approach in advance definitely can improve the process."

 

Handling tough conversations involves two aspects: Crafting a clear message and having the conversation.  Read the full article to find out more about these six steps to help you prepare:

  1. Identify the problem
  2. Identify your desired outcome
  3. Identify your audience
  4. Structure your key messages/conversation
  5. Deliver your message
  6. Follow up
Kim Zinke (aka Gimli Goose)'s insight:

Pretty similar steps are used to prepare for any communication or comms plan.  The first questions I always ask are:  What do you want the receiver to know, feel, and do?  Those usually guide me through the remaining steps.

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4 Reasons Every CEO Should Send a “Friday Note” | Medium – Chip House

4 Reasons Every CEO Should Send a “Friday Note” | Medium – Chip House | Internal Communications Tools | Scoop.it

"How do you best communicate with today’s mobile & social workforce, and particularly millennials? How do you engage them and inspire them to stay, and commit to your company? Unlike their predecessors in the GenX or Baby Boomer generations, millennials are already predisposed to leaving your company sooner — often for greener pastures where they see more opportunity, a bigger vision, more autonomy, or the chance to make a difference.

 

CEOs need to do better. They need to communicate more, setting a consistent drumbeat of vision and inspiration. Many leaders might be surprised to learn that there is some low hanging fruit here."

 

Read the full article to find out more about these reasons why your CEO should consider issuing a company wide weekly message:

  1. Executive communication is a top reason employees stay…or leave.
  2. Your company will become more nimble, move faster, and achieve more.
  3. Employees will feel more connected to you, your vision, and your goals.
  4. Common causes align, inspire and motivate.
Kim Zinke (aka Gimli Goose)'s insight:

A great idea especially when staff are spread out and don't get a chance to interact with the CEO on a regular basis.  It doesn't have to be a long piece, and really no need for it to be if this is a weekly occurrence. There are many ways it could be issued - email, video, graphic, social channels.  Making it an informal personal message will go a long way.  And be sure to ask staff what they'd like to hear about.

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The Elements of IC has arrived | Alive With Ideas

The Elements of IC has arrived | Alive With Ideas | Internal Communications Tools | Scoop.it

"This new tool is a comprehensive community resource created to simplify the science of IC. It captures the essential elements of IC and collates them all in one place to help people strategise, plan, problem-solve and communicate.

 

The Periodic Table of IC began as a simple listing of elements, and things have certainly moved on. Now communicators can dig deeper into each of these elements to discover, research and explore resources."

This article links to and summarizes what you will find on the website Elements of IC.  The content is split into the following seven categories containing over 150 elements - all leading to a number of related links, articles, videos, visuals and podcasts from diverse sources:

  1. Strategy
  2. Objectives
  3. Themes
  4. Audiences
  5. Formats
  6. Channels
  7. Metrics
Kim Zinke (aka Gimli Goose)'s insight:

I am so excited to see this new iteration!  And it's not finished yet.  You're invited to submit sources and new elements on the website.

 

Kudos to Alive with Ideas and Chuck Gose!

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How a series of crises flipped Target's internal comms strategy on its head | PR Week

How a series of crises flipped Target's internal comms strategy on its head | PR Week | Internal Communications Tools | Scoop.it

"Inspired by The Skimm, Target began reaching out more proactively to its employees with a daily newsletter.

 

Christening the newsletter "Briefly," Dustee Jenkins, SVP of communications at Target, wanted to make sure it was bold, accurate, and that her team would be accountable for the content.

 

"Briefly is meant to be an honest conversation we have every day with our team," said Jenkins.  Its content includes information about the retailer’s strategic roadmap, transformation, and even stumbles along the way, mixed in with fun facts about products and pop culture and the occasional positive story about Target or even a competitor.

 

Making sure it lives up to its name, Jenkins’ team made sure the newsletter was no more than a five-minute read, cutting out the "mumbo jumbo" and "corporate speak." Its average read time is 40 seconds.

 

The first Briefly went out to 14,000 staffers on March 23, 2015, and the first-day readership was 81%. Jenkins said that number is still above 80% more than a year later, when it reaches 28,000 staffers."

Kim Zinke (aka Gimli Goose)'s insight:

Some of the keys to their success:  timely, honest, authentic, brief, plain language, lack of sign-offs, and mix of content.  I'm curious to see how they will be get this into the hands of the other 330,000 employees not currently on email.  Maybe a mobile app?

 

It was great to see that their internal communications strategy goes beyond newsletters to include events and experiences such as Spot On (employee advocacy), RED Talk (like TED Talks), and an Instagram page dedicated to employees.

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Infographic: Detoxing the Internal Magazine | Alive with Ideas

Infographic: Detoxing the Internal Magazine | Alive with Ideas | Internal Communications Tools | Scoop.it

"A detox is all about improving and optimising a particular function.  Which is precisely what your internal magazine requires… regularly.

 

Eliminating tired content and replacing it with fresh, vibrant, engaging material – working together with your complimentary functions to create one super-boosted comms channel."

 

Read the full article to view the infographic and find out more about these 12 tips that can help recharge your employee magazine, keeping it fresh, fit and healthy:

  1. Focus on people
  2. Promote the why
  3. Publish company goals and periodic updates
  4. Feature individual roles
  5. Share the big wins
  6. Share employee survey results
  7. Promote employee benefits
  8. Circulate testimonials
  9. Share employee wellness info
  10. Feature key facts and figures
  11. Support current campaigns
  12. Promote career opportunities
Kim Zinke (aka Gimli Goose)'s insight:

Good tips for content on all of your channels.

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Nevermore Sithole's curator insight, March 27, 11:53 AM
Infographic: Detoxing the Internal Magazine | Alive with Ideas
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Improve Leader-Employee Communication, Improve Business | Chief Learning Officer

Improve Leader-Employee Communication, Improve Business | Chief Learning Officer | Internal Communications Tools | Scoop.it

"Employees need two-way communication to work hard, work smart, and drive business results.

 

Right now, however, it’s common for leadership to lay out goals for the organization with little intel from the people on the ground. Behera said this only perpetuates high-intensity work environments.

 

The resulting pressure cooker culture prompts people to give the perception that they’re working harder, which they are, but they have less time to prioritize and think strategically about what will make an impact. The result is a burnt out worker"  

 

Read the full article to find out more about why a two-pronged system of communication can prevent that kind of downward spiral.

Kim Zinke (aka Gimli Goose)'s insight:

I'm a huge supporter of cascading messages but as the term cascade implies, it often only goes one direction.  For the cascade model to be really effective it should start from the top, move through managers to the front line.  Then managers should talk with employees and get feedback and move that information back up the chain.

 

I also loved this point about the # of projects an individual should be working on:

"Ideally, employees should have two or three main projects they are working on at any given time. If it’s ever 10 or more, there’s a problem with focus, and nothing gets done.

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Nevermore Sithole's curator insight, March 27, 11:54 AM
Improve Leader-Employee Communication, Improve Business
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24 Amazing Newsletter Content Ideas | Writtent Blog

24 Amazing Newsletter Content Ideas | Writtent Blog | Internal Communications Tools | Scoop.it

"Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not.

 

Before we list the newsletter ideas, however, there’s one important thing to keep in mind: You need to think like an editor.

 

Why? Because magazine and newspaper editors are pros at coming up with content ideas. They know that the best way for their publication to engage readers and attract new subscribers is to produce a variety of diverse, interesting content. The same is true for your company newsletter.

 

This list of newsletter ideas was compiled with that idea in mind. You might not use them all, but incorporating a variety of the content types listed below will make your newsletter much more effective."

 

If you're running out of ideas to keep your newsletter fresh & interesting, read the full article to discover 24 content ideas and few additional resources to inspire you.

 

Kim Zinke (aka Gimli Goose)'s insight:

Even though this is an older article, the ideas are still valid.  Whether you're looking for a regular feature or a one off article, this list will provide plenty of inspiration.  Even the items that are focused on an external audience, like customer testimonials, can be tweaked so that it's relevant to an internal audience.

 

Need more inspiration?  Here's more curated newsletter ideas.

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How Do You Engage The Elite? | Alive with Ideas

How Do You Engage The Elite? | Alive with Ideas | Internal Communications Tools | Scoop.it

"One such group that we work with is what we have called the ‘elite’. These communities tend to work within highly skilled, technical based sectors in roles such as professors, scientists and engineers. They pose very specific challenges when it comes to communication.

 

Using a broad brush to describe the most challenging of their character traits, they can be ego-driven and may believe themselves to be superior, ‘above the law’ and beyond general levels of communication. They could be classified as ‘refuseniks’ (well informed but disinterested), a term used by Bill Quirke to describe the general attitude trait of a particular audience.

 

They're held in high esteem and often have an essential presence within their chosen industry that supports the organisation. It’s these peoples’ vast experience, passion for their work and unquestionable value to the business that seems to distance them and makes them hard to reach."

 

Read the full article to find out more about these tips to understand and engage elite communities:

  1. Creatively connect them with business objectives
  2. Give them the time and space to stretch their own thinking
  3. Tell people what they need to know, not everything we have to tell
  4. Use your ignorance to your advantage
  5. Run problem solving workshops
  6. Allow people to come to their own conclusions
  7. Provide strong leadership
  8. Listen and dig deep up front
  9. Establish goals and a clear WIIFM
  10. Help the elite communicate out
Kim Zinke (aka Gimli Goose)'s insight:

Great tips!  Getting to know your audience and their wants and needs should be first on any communicators list.

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The Top 10 #internalcomms hashtags on Twitter | h&h

The Top 10 #internalcomms hashtags on Twitter | h&h | Internal Communications Tools | Scoop.it
Looking for the best place to find information, insights, and advice on all things internal comms? Look no further than these Twitter hashtags!

 

Read the full article to discover the top 10 IC Twitter hashtags and who their top contributors are.

Kim Zinke (aka Gimli Goose)'s insight:

A great selection of tags.  Still looking for more?  Here's more curated articles of who to follow.

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listed: the 55 skills a comms team needs in 2017 | comms2point0

listed: the 55 skills a comms team needs in 2017 | comms2point0 | Internal Communications Tools | Scoop.it

"The skills you need to communicate have been changing. A few years back I blogged a list of skills that every team needed. This started as a list of 40 skills. No more. This is now 55. But do you want to know the good news? I don’t think everyone needs all of them. But your team’s strength should be drawn from different areas."

 

Read the full article to find out more about the 55 skills your communication team needs listed under these areas:

  • Strategic
  • Core
  • In person
  • In words
  • In pictures
  • In video
  • In print
  • In data
  • On social media
Kim Zinke (aka Gimli Goose)'s insight:

LOL!  My favourite skill is #10 - carry a Field Marshall’s baton to see the big picture, wear a lab coat to know the data, and have a plate of cake to speak human.

 

A great list.

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Internal Communication Growing Pains and How To Solve Them | CX Journey

Internal Communication Growing Pains and How To Solve Them | CX Journey | Internal Communications Tools | Scoop.it

"Good internal communication can make a big difference for any company. A failure of communication can cause projects to fail, increase costs, and can contribute to an atmosphere of discontent among your staff.

 

For so many businesses, the drive to develop an effective feedback loop only comes after a failure has made the need for change obvious."

 

Instead of waiting for disaster, read the full article to find out more about these tips for solving problems with internal communication:

  • It starts on the first day
  • Have a clear vision
  • Have an open door
  • Do some team building
  • Write it down
Kim Zinke (aka Gimli Goose)'s insight:

Besides being proactive, all of these are an inclusive approach, allowing everyone to feel they are a valuable contributor.

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The Courageous Communicator Quest Challenge Series | leader communicator blog

The Courageous Communicator Quest Challenge Series | leader communicator blog | Internal Communications Tools | Scoop.it
Welcome to the Courageous Communicator Quest Challenge! 13 weeks, 13 challenges, and heaps of personal accomplishments to become one remarkable leader.

 

Click on the links below to access each of the 13 challenges and find yourself on a journey to becoming a remarkable leader

 

  1. Know Your Authentic Self
  2. Become Self Aware (Walk the Talk)
  3. Disclose Yourself to Others
  4. Stay True to Yourself Under Pressure (Integrity)
  5. Develop an Accurate Picture of the Business
  6. Envision the Future
  7. Plan Your Communication
  8. Embrace Kindness and Caring
  9. Create an Emotional Connection
  10. Understand Others & Listen Empathetically
  11. Create Dialogue That Makes a Difference
  12. Give Others Feedback and Be Open to Input
  13. Empower Others and Help Them Believe in Themselves
Kim Zinke (aka Gimli Goose)'s insight:

I loved following along with this challenge. Perfect to develop your own skills or to help leaders with theirs.

 

While the intent of the series is to develop your overall leadership skills, you'll quickly discover how many of the challenges relate to the communication world by understanding:  your personal bias, your audience, and the importance of communication with others.

 

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4 Reasons You Need a Leadership Portal | Gagen MacDonald

4 Reasons You Need a Leadership Portal | Gagen MacDonald | Internal Communications Tools | Scoop.it

"As the business world continues to evolve in unpredictable ways, leaders face new and mounting pressures and challenges. Today’s executives and managers, faced with a constant barrage of information, find it harder than ever to identify the information, tools and resources they require in order to lead.

 

To cut through the clutter, leaders need a fresh communications strategy: a dedicated online community portal."

 

Read the full article to find out more about the value of a user-centric hub:

  1. It saves leaders' time
  2. It keeps leaders motivated
  3. It promotes collaboration
  4. It supports ongoing professional development
Kim Zinke (aka Gimli Goose)'s insight:

What a great idea.  Besides being a one stop shop for all the materials your leadership team needs (eg. speaking notes, comms plans), you could also curate articles of interest specific to your company (eg. industry news, your company in the news) or the individual (eg. leadership tips, how to be a great presenter).

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If newspapers are curating content, why aren’t business communicators? | Holtz Communications + Technology

If newspapers are curating content, why aren’t business communicators? | Holtz Communications + Technology | Internal Communications Tools | Scoop.it

"Beginning around 2011, content curation was a hot topic. There was no end of workshops and keynotes and blog posts and books. Today, you can talk about curation and hear a pin drop.

 

Curation is alive and well even if it seems quaint compared to Artificial Intelligence, Augmented Reality, voice tech, and some of the other technologies that have pushed it aside."

 

Read the full article to find out more about:

  • who is curating effectively
  • why it should be considered
  • new business uses for curated content
Kim Zinke (aka Gimli Goose)'s insight:

Curation -  a topic near and dear to my heart.  I curate articles here that I hope provide valuable insights and resources to internal communicators.  To do it well, it takes time to cultivate your sources and key words, go through numerous articles to find the gold nuggets, and write a brief intro and your thoughts.

 

I believe curating as an internal comms tool is a fabulous way to encourage staff collaboration.  Every organization has topics of interest to their staff, community, or clients. Encourage people to share articles and their insights.  They're probably already collecting and sharing the articles among their peers.  They could be a regular or sporadic contributor.  A great recognition tool as well.

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IC Around The World | New Series of Interviews with IC Professionals | ickollectif

IC Around The World | New Series of Interviews with IC Professionals | ickollectif | Internal Communications Tools | Scoop.it

"We are thrilled to launch IC Around the World, a new series of interviews featuring communication professionals who share their views on IC in their countries."

 

Read the full article to gain access to this ongoing weekly series and find out how communicators across the world answer these six questions:

  1. How has internal communication developed in your country in recent years?
  2. What do you currently see as the greatest challenges for internal communication in your world?
  3. What do you see as the biggest opportunities for internal communication to make a difference in the next year or two?
  4. What internal communication resources (websites, conferences, associations) do you make the most use of?
  5. Who are the international internal comms experts and personalities you pay attention to the most?
  6. Have you came across a piece of data - a study/report/research/case study/article - that proves your bosses/clients the value of IC investment generally, or to support a particular tactic or initiative?
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Supporting line managers: cascade confidence, not communications | Alive With Ideas

Supporting line managers: cascade confidence, not communications | Alive With Ideas | Internal Communications Tools | Scoop.it

"The ability to relay messages is a skill.

 

With a lack of understanding, an already heavy workload and an expectation to share ready-made messages that don’t necessarily ‘fit’, it’s no surprise that line managers may be left feeling like an awkward kid in someone else’s running shoes.

So how can we make those messages a more comfortable fit?"

 

Read the full article to find out more about how we as communicators can help create organizations that are full of great communicators, not message regurgitators:

  • Upgrade skills
  • Call on your coaching abilities
  • Promote storytelling
  • Encourage ownership
  • Ease up on perfection, welcome the wonky
  • Take the weight off them
Kim Zinke (aka Gimli Goose)'s insight:

This is a great reminder that we need to help develop our middle managers skills and confidence.  I'm a fan of the cascading technique, but as this article points out, it's only a good strategy if your audience knows what to do with it and how to make it their own.

 

Here's a collection of related supervisor communication articles.

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Start Making Sense | Wylie Communications

Start Making Sense | Wylie Communications | Internal Communications Tools | Scoop.it

“We don’t call them tattoos any more,” says the chairman of Harley-Davidson, instead, "they are now dermatological graphics.”  Really?

 

"For many communicators, the biggest obstacle to writing clearly isn’t that they don’t know how to get the gobbledygook out. It’s that their approvers love the gobbledygook.


So here’s a list of reasons to avoid jargon. Use it to convince your most incomprehensible colleagues that jargon not only hinders communication, it also hurts business."

 

Read the full article to find out more these reasons to avoid jargon:

  1. Makes your website harder to find and use.
  2. Reduces media coverage.
  3. Cuts back on friends, fans and followers.
  4. Makes readers work harder.
  5. Makes ideas harder to “see.”
  6. Suggests poor performance.
  7. Demonstrates your ignorance.
  8. Causes buzzword backlash.
Kim Zinke (aka Gimli Goose)'s insight:

“Never impose your language on people you wish to reach.”
— Abbie Hoffman

 

So very true.  Here's a great example from the medical industry from a related article:

We say “sutures”; they say “stitches.” We say ” metastasize”; they say, “the cancer is spreading.”  In fact, more than three-quarters of Americans didn’t know that “hemorrhage” meant “bleeding.”

 

If you want to reach your audience, use the language in their head, not yours.  And a great time to also pitch plain language.

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Adopt the Worksite Communications Mantra: Know, Believe, Do | Hope Health

Adopt the Worksite Communications Mantra: Know, Believe, Do | Hope Health | Internal Communications Tools | Scoop.it

"You and I are probably a lot alike. How, you ask? We both likely have the same daily struggles: striving to gain the attention of our worksite audience and get participants to take action.

 

That challenge got me thinking about a marketing conference I attended last fall. One of the speakers used the phrase “KNOW, BELIEVE, DO” when it comes to engaging your audience and getting people to “Do” what you want them to do.  The conference speaker’s ideas have changed the way I approach everything I do now."

 

Read the full article to find out more how these 3 steps can guide your communication and marketing efforts:

 

  • Know
  • Believe
  • Do
Kim Zinke (aka Gimli Goose)'s insight:

As the author points out, we often jump to the "do" because that's the fun part.  But we need to build up to that to get their attention and buy-in.  This is a very simple format to follow and keep us from jumping the gun.

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5 ways to build your internal branding strategy | Interact

5 ways to build your internal branding strategy | Interact | Internal Communications Tools | Scoop.it

"Internal branding is about connecting employees with your external brand; showing them what that brand means to them and ensuring they understand and really live the company mission.

 

Internal branding is a corporate philosophy that focuses on bringing the company’s core culture, identity and premise to its employees as well as its consumers, and usually looks to make workers at all levels “ambassadors” or true representatives of the company and its values.”

 

Read the full article to find out more about these 5 ways to go about creating and embedding an internal brand that will transform workers into true brand ambassadors who contribute to the success of your business:

  1. Define your values and mission
  2. Engage your people
  3. Give your internal brand an identity – and align it with the external
  4. Communicate your internal brand strategy and embed it
  5. Recognize, reward and incentivize
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How to Look Good in Skype Interviews - Tips & Training | YouTube - NTDTrainingVideos

In this YouTube video you'll find out how easy it is to look better when connecting virtually, or recording yourself, from your computer using these 4 tips:

  1. Quiet place, no distracting sounds
  2. Good background; camera at eye level & arm's length
  3. Good lighting
  4. Make sure you look good
Kim Zinke (aka Gimli Goose)'s insight:

Great easy tips for a better looking video!  They can also be applied to internal video podcasting or recording executive (or staff) updates.  You can also download his checklist for quick reminders when setting things up.

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