Internal Communications Best Practices
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A Blogging Plan You Can Wrap Your Arms Around - Business Blogging - How to Build A Better Blog

A Blogging Plan You Can Wrap Your Arms Around - Business Blogging - How to Build A Better Blog | Internal Communications Best Practices | Scoop.it
Seven elements to include in your blogging plan

Goals: What are the ultimate business goals you are trying to accomplish with your blog? The first post in this series has some examples. Make sure that some of your goals are measurable (e.g., every month you want to book two speaking gigs, sell six books or receive eight emails from prospective local clients via your blog's contact form).
Categories: What are the broad themes that cover the most pressing problems of your prospective clients? Choose 5-7 categories for your blog. We'll get into this task in detail when we "branch out" in our next post, and we'll cover the others in the following weeks.
Feature articles: Plot out one feature article per month for the next six months. Aim to write about a different category each month. If you're stuck for ideas (and even if you're not), try the Top 10 article approach.
Connective content: Decide how you will build on each feature article with fun, creative content that comes naturally to you, whether that's audio, video, storytelling or reviews and recommendations.
Social media: Consider in which social media environments you and your ideal client are most comfortable and active. Where and when will you be willing to spend some time?
Schedule: When will you publish your new posts each week? How will you shift your schedule to get your blogging done? What are your best times of day for creative work, detailed work and social connection? Who else's schedule do you need to consider (e.g., a blog editor)?
Editorial calendar: Put it all together and you'll see how your blog could take shape over the next six months. At any moment, a quick glance will tell you which topic you should be focusing on as you brainstorm and collect ideas throughout your daily adventures in business and life.

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Leadership communications, lesson 2: Common problems with how ...

It isn't enough to know why you should communicate with your employees; you also need to know how to get it done. Here are ... Before you communicate with employees, you have to thoroughly think through your key messages.
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Telling tales: Storytelling as a communication tool | Diary of an internal communicator

Telling tales: Storytelling as a communication tool | Diary of an internal communicator | Internal Communications Best Practices | Scoop.it
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taniaATenthuse.me's comment, August 1, 2013 10:37 AM
Thank you Anna for sharing this article. There are some really useful tips for those that appreciate the value and importance of storytelling!