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Being Likeable, leadership, customer and employee engagement | Adrian Swinscoe

Being Likeable, leadership, customer and employee engagement | Adrian Swinscoe | internal branding | Scoop.it
How to become a more Likeable Business - Interview with Dave Kerpen. Culture not strategy will define your relationships with your customers and your employees.
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Lauren_Lynn's curator insight, April 3, 2013 7:50 PM

Love how this pyramid can apply to telling your company's CSR and community engagement story. Be honest, be transparent, tell a great story, and be grateful to those to helped your company achieve it's goals!

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This Week In Athlete Charities Are A Sham

This Week In Athlete Charities Are A Sham | internal branding | Scoop.it
It seems like we've been through this before, and relatively recently, but Outside The Lines has done a thorough investigation and made the shocking discovery that most athlete-founded charities are a sham.
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How to Create Employee Engagement

The  tough economy, the feeling that job stability is a thing of the past, the ever-decreasing benefits and bigger workloads have created an atmosphere of malcontent and distrust within the employee ranks. Recent surveys cast doubt on employer awareness of the depths of the issue, and why they should care.


Via Karl Wabst
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Karl Wabst's curator insight, April 3, 2013 6:05 PM

The potential for disengaged employees to cause real economic loss at a time when companies are turning to the Internet and Social Media to customize and personalize products and services is high. Word of Mouth can be a potent tool for marketing; however it also cuts in the other direction.

 

Recently I have heard statements that disengaged people are like poison. They drive customers away. Their bad attitudes influence other staff, causing conflict and/or low morale within the ranks.

 

Some may believe that they are safe if they limit employee use of social media so they cannot effect customer perceptions on the job. This may hold true if employee social interactions were limited to computers and smartphones.

 

Social channels also include telephones and face to face interactions including Sales, Marketing, Cashiers, Waiters, Delivery, and any office staffer that comes into contact with other staff.

 

When you think of social channels in this broader context, the importance of engagement becomes apparent.

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Career Development, Work-Life Balance Found to be Drivers of Employee Engagement | Loyalty360.org

Career Development, Work-Life Balance Found to be Drivers of Employee Engagement #mktg #loyalty http://t.co/T4sZ2TSx3J
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A Memetic Approach To Branding

A Memetic Approach To Branding | internal branding | Scoop.it
The theory of brands acting as memes gained attention during the first decade of the new millennium following the rise of viral marketing.

Via Denis Failly
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gazzetta's comment, May 14, 2013 6:34 PM
http://sco.lt/94Krg1
Michelle Coy's curator insight, November 6, 2014 8:47 PM

For memes to work, they must be visually appealing and concise. People are familiar with the word meme, but not how they function.

Janelle Alves's comment, January 15, 2015 4:27 AM
You're absolutely right Michelle, that's a great point.
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Employee Engagement Key to Building Market for Green Goods

Employee Engagement Key to Building Market for Green Goods | internal branding | Scoop.it
Employee Engagement in sustainability activities at work helps improve organizational productivity, employee satisfaction and talent retention.
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