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Content Curation Strategy for B2B marketers | Ayantek | Digital Marketing | Ayantek

Content Curation Strategy for B2B marketers | Ayantek | Digital Marketing | Ayantek | Intergrated marketing communication | Scoop.it

Website Design and Optimization, Mobile Sites, Social Media Strategy and Search Solutions - Leading Boston Agency Consulting New England’s Top Enterprise Customers


Via kaitlin lelievre
Masaki Higo's insight:

The idea of content curation has emerge has a somewhat like news paper comparing to the old days. Having said that, the topic usually being picked up by the system generates only the ones that the person will want to look at. However, those more or less most of the contatent curated were from someone's opinion. Regardless of this, the user can look at a topic at broader view from different perspective and share a thoughts using the same platform. I really liked the idea of how it generates point and rank you up to generate more viewers on your site since in my perspective the more viewers you have means more credible or fair amongst other writer. The system rewards people for writing useful and rich information on the internet,

 

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kaitlin lelievre's curator insight, May 10, 2014 6:53 PM
Scoopit review from a B2B user
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The Fourth Screen: How Smartwatches Could Be Used for Ads

The Fourth Screen: How Smartwatches Could Be Used for Ads | Intergrated marketing communication | Scoop.it
Will your wrist be the next billboard?

Via Sam Allard
Masaki Higo's insight:

New Technologies have enabled a lot of possibilities for us marketer to open up some new opportunities in the context of Internet of everything. Integrated marketing communication will enable us to not only target but obtain information through these sensory devices that marketers can use as an advantage to make consumer's life much easier. Marketing communication was about the effectiveness of communication and insights. This tech will simplify the process of the system and provide insight through data of consumer's movement. From that point of view, sooner or later a new trend of advertising might emerge and change the life style of how we consume product though these devices

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Sam Allard's curator insight, April 8, 2014 4:28 AM

Marketers are continuously trying to find new channels to advertise and entice new consumers. There have been many directions that marketers have attempted to use in the past, a fair amount have never got off the ground mainly because the user base isn't greater enough. Smart watches may be a new direction for marketers to progress and research once they gain a substantial user base. Or marketers could take a gamble now and work to perfect the technology in its early stages so that they can reap the benefits once they become a must have electronic device.

Matthew Wafer's curator insight, July 31, 2014 10:42 PM

Quite an interesting article of how companies could spread through various new types of channels with the use of advertisements to reach its consumers.

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Brand Equity Basics - Part 2: How to Build Brand Equity

Brand Equity Basics - Part 2: How to Build Brand Equity | Intergrated marketing communication | Scoop.it
Learn how to build brand equity for an organization in part 2 of the 3 part Brand Equity Basics series.

Via Donna
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64 Techniques of Facebook Business Marketing Infographic

64 Techniques of Facebook Business Marketing Infographic | Intergrated marketing communication | Scoop.it
64 Techniques of Facebook Business Marketing Infographic...

Via William Deckers
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From Data To Insight: Turning Information Into Intelligence

From Data To Insight: Turning Information Into Intelligence | Intergrated marketing communication | Scoop.it
Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers?

Via janlgordon, Robin Good
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William J. Ryan's curator insight, March 4, 2013 8:35 AM

Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters?  Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve?

Irina Radchenko's curator insight, August 13, 2013 7:32 AM

Today’s connected consumer has access to an insane amount of information, all at their fingertips, thanks to the ubiquity of smartphone access to the web.

 

From checking restaurant reviews and stock prices, to taking pictures of a new pair of jeans and asking the opinion of friends on Facebook, today’s consumer is no longer restricted to choosing a brand through a push marketing approach.

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How to Use Google+ for Business

How to Use Google+ for Business | Intergrated marketing communication | Scoop.it
If your business has an online presence, then Google+ is impacting your revenue?

Via Treathyl Fox
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Treathyl Fox's curator insight, March 8, 2014 11:33 AM

If you're going to be on Google+ and use it for business you might as well learn what the "Best Practices" are and get the most out of this social platform.  Click through to view the infographic.

Daniel Elmaleh's curator insight, March 8, 2014 12:45 PM

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Pat Headley's curator insight, March 20, 2014 12:31 PM

How to Use Google+ for Business

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Internet business Strategies By John Phanchalad

Internet business Strategies By John Phanchalad | Intergrated marketing communication | Scoop.it

Different Internet Marketing Business Strategies by John Phanchalad

 

 


Via onlineworld information
Masaki Higo's insight:

the search engine of entitling a relevent key word to let it hit with the websites is really what

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How Social Media Influences Business [INFOGRAPHIC] - AllTwitter

How Social Media Influences Business [INFOGRAPHIC] - AllTwitter | Intergrated marketing communication | Scoop.it
How Social Media Influences Business [INFOGRAPHIC]

Via kaitlin lelievre
Masaki Higo's insight:

social media become more and more popular these days. As stated in the article, the impact of the social media is really significant in terms of how many users are involve in this phenomenon. Social media has become the part of our lives in the 21 century. Almost anything can be  done through internet nowadays. Looking back at how things used to be without internet where people had to spent more time off internet where internet was not the mainstream. To buy something we had to go to the store, advertisement was just around the print media, television or radio. The idea of social media is similar to the system of simplifying process of communication. We as a human is a greedy animal. Quicker way of communication, process, and the easiness of accessing information on the internet, managing multiple social media platforms with one account. These altered the life style of what we human being live and how business operates. When there is a demand, the supply comes in. Social media is one of the most innovative system that human has ever created and impacted our life style. I wonder what is the next thing that will change our life style and business in the near future.

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kaitlin lelievre's curator insight, May 13, 2014 10:20 PM

social media is out preforming trade shows and telemarketing in marketing leads and sale converstions

Matthew Wafer's curator insight, August 5, 2014 10:33 PM

An interesting info graphic representing how much social media really does influence business.Showing the statistics of online users to consumers, and how many of these online consumers use information on social media sites in terms of reviews, feedback, to gain an impression upon the company or product which influences on there purchasing decisions.

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The greatest product placement ever? - FullStart

The greatest product placement ever? - FullStart | Intergrated marketing communication | Scoop.it
For those in the marketing industry, product placement is nothing new. Iconic brands paying money to be showcased in high profile media is the name...

Via Thomas Faltin
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Mathew Weir's comment, October 1, 2014 8:56 PM
Iconic brands paying money to be showcased in high profile media is the name of the game. With the advent of social media, these product placements have gotten bigger, crazier and more expensive. Known as the selfie of all selfies it took the general public almost a week to realise that this act was not just a spur of the moment thing but was really just a clever marketing tactic by Samsung and ultimately boosted sales
Payton Cox's curator insight, October 5, 2014 2:32 AM

I completely agree with this, the Oscar selfie orchestrated by Ellen DeGeneres and Samsung was sheer brilliance! The reason it was so successful was that it actually boosted sales for Samsung, which is the main objective of product placement. It did so because it focused on the experience the product provides (A-lister selfie) rather than the product itself.

Millie Watson's curator insight, October 19, 2014 8:27 PM

The collaboration between samsung and the oscars was an example of the one most successful product placement campaigns. Ellen took a selfie with multiple famous actors which was then posted on twitter and received over 3 million retweets. This response was huge publicity for samsung and with barely anyone realising that product placement was happening right in front of them

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Do Bookstores Have Brand Equity Abroad?

Do Bookstores Have Brand Equity Abroad? | Intergrated marketing communication | Scoop.it

Are there bookstores from abroad you'd like to see in your own country? (Do #Bookstores Have Brand Equity Abroad?


Via Carisa Kluver
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11 Marketing Psychology Tips to Tap Into Buyers' Minds

11 Marketing Psychology Tips to Tap Into Buyers' Minds | Intergrated marketing communication | Scoop.it

Perhaps unsurprisingly, psychology has emerged as one of the most useful tools used by marketers. It gives us a glimpse into workings of the human mind, along with some useful techniques for subtly influencing it. Below are 11 useful tips that you can use to improve your customer engagement and your conversion rate.


Via Gary Hitching
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Nikhil Bhola's comment, September 24, 2014 8:23 PM
psychology has emerged as one of the most useful tools used by marketers. article lists 11 useful tips that you can use to improve your customer engagement as well as an open discussion of sales and techniques for marketers that implement consumers final decisions.from explaining the benefits to not selling products but impressing the consumer, so they influence their purchasing power.
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Your New Competitive Advantage (It’s Not What You Think)

Your New Competitive Advantage (It’s Not What You Think) | Intergrated marketing communication | Scoop.it
Your New Competitive Advantage (It’s Not What You Think) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing
Thursday is guest post day here at Duct Tape Marketing and today’s guest is Gabriel Mays – Enjoy!

Via The Business Plan Team
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The Business Plan Team's curator insight, January 17, 2014 9:46 AM

Have you delivered a real competitive advantage for your business plan ?

Malee Van Den Berg's curator insight, September 30, 2014 10:54 PM

Its vital for businesses to gain competitive advantage . Using advantages that are hard to see mean that it will be difficult for competitors to copy.

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10 Unexpected Business Strategies That Helped Startup Founders Thrive

10 Unexpected Business Strategies That Helped Startup Founders Thrive | Intergrated marketing communication | Scoop.it
Ever wonder what unexpected business strategies have worked for other startups?…

Via The Fish Firm II
Masaki Higo's insight:

the context of how giving personal attention to the customers can impact positively. sometimes its better to do it the old ways @marcoms2014

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10 Best Practices for Smart Web Design

10 Best Practices for Smart Web Design | Intergrated marketing communication | Scoop.it

Via Daniel Watson
Masaki Higo's insight:

i like how the importance of designing webpage is actually contributing to the communication with the audiences. The thing is that, nowadays we as a society is being exposed with the enormous amount of information and being so used to filter what we are not interested. But with the Flat design(Metro), people will be able to experience the fact that information will be easier to find when its needed and its users friendly.The experience may positively impact the the brand  equity. through the integrated marketing communication.

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Daniel Watson's curator insight, March 5, 2014 8:12 AM


Websites are a key element of modern marketing, yet the design of many small business websites lack elements of good design, and these websites can work against the achievement of overall business objectives.


Website design tends to date quickly, and this often occurs at the same time as visitor expectations of websites are increasing, requiring regular refreshment of individual site design.


This excellent article suggests small business owners in particular need to pay more attention to the design elements of their websites, and it offers 10 tips that can be used to improve the design of any business website.

GregoryBurrus's curator insight, March 5, 2014 1:06 PM

Nice ideas to implement

Carlos Polaino Jiménez's curator insight, March 6, 2014 4:34 AM

Como se supone que los Community Manager @encargamos este trabajo,", a la hora de hacer(nos) el briefing, estás directrices ayudan