intergrated marketing communications
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Brand Positioning Definition | Positioning Marketing | Market Positioning Strategy | On Target Research

Brand Positioning Definition | Positioning Marketing | Market Positioning Strategy | On Target Research | intergrated marketing communications | Scoop.it
Product Positioning: The Key to Communications Success in Marketing, Advertising and PR” by On Target Research-Positioning marketing lets you create a place for your product in the mind of your prospect.
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this talks about the important of brand positioning. includes ways to position the brand, narrowing the focus and doing a product positioning survey.
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Directness and Transparency in Marketing – a Vital Interdependence | The 7 Graces of Marketing - ethical marketing for social entrepreneurs

Author and consultant Lynn Serafinn explains how Directness and Transparency work together in our marketing, affecting how our audience receives our message.
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Multi-Channel Communications Starter | Steven's Multi-Touch Marketing

Multi-Channel Communications Starter | Steven's Multi-Touch Marketing | intergrated marketing communications | Scoop.it
Many times organizations create strategies based on convenience or recycle tactics that were successful for the masses.
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here are 5 steps to better accommodate different presences.
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The Social Shake-Up | Social Media Today

The Social Shake-Up | Social Media Today | intergrated marketing communications | Scoop.it
Why are #marketing and #communications still separate? Join the debate featuring @dianeschwartz http://t.co/b8rCROI1hN
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