Intergrate Marketing Communications: Consumer Behavior
67 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Lorraine Yeung
Scoop.it!

McDonald's & Monopoly

McDonald’s is currently doing its annual Monopoly sweepstakes advertising promotion. Customers can receive game pieces or tokens when ordering select menu items. The tokens can be collected and red...
Lorraine Yeung's insight:
Everyone should know this popular activity that McDonald's promo. This activity change the consumer behavior powerfully and successfully. During the promotion, people would like to choose McDonald's instead of other fast food restaurant. People are enjoyable to join the game and having McDonald's.
more...
No comment yet.
Scooped by Lorraine Yeung
Scoop.it!

Coca-Cola: Consumer Behavior

Coca-Cola: Consumer Behavior | Intergrate Marketing Communications: Consumer Behavior | Scoop.it
Coca-Cola customers make high involvement and high habituation decisions when purchasing Coke products.  As a result, customers develop a loyalty to the brand and what it means to them. For example...
Lorraine Yeung's insight:
At the very first article, I choose the Coca-Cola as my topic. In this article, it shows the Coca-Cola brand how to build and develop their customer loyalty and how to make consumers have a deep and clear impression of Coca-Cola. Also, it shows what different between Coca-Cola and Pepsi. Coca-Cola Coca-Cola relies upon emotional appeal in their advertisements.
more...
No comment yet.
Scooped by Lorraine Yeung
Scoop.it!

Facebook: The Psychology of Social Media

Facebook: The Psychology of Social Media | Intergrate Marketing Communications: Consumer Behavior | Scoop.it
Why consumers 'like' brand pages on Facebook.
Lorraine Yeung's insight:
Many brands have their own page on Facebook. And a lot of people will "like" their favorite brands. People can find different promotions on Facebook and get some discount when you click "like". How many people click "like" is to show how many people loyal to the brand and shows their behavior.
more...
No comment yet.