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Portugal to use Football star Ronaldo's image to attract Chinese tourists

Portugal to use Football star Ronaldo's image to attract Chinese tourists | Interesting Articles | Scoop.it

Portuguese government will use world famous football star Cristiano Ronaldo's image in a campaign to promote Portuguese tourism in China in 2015 after the Portuguese government paid 150,000 euros (150,922 U.S. dollars) for the rights to use his image, according to local press reports.

"We reached an agreement for the image rights of Cristiano Ronaldo for the next 12 months, to promote Portugal in the Chinese market," the Secretary of State for Tourism, Adolfo Mesquita Nunes told the Portuguese news agency Lusa on the sidelines of a Culture and Tourism meeting in the Algarve region, 300 km south of Lisbon.


Via Alexa Vitrac, Julien Dos Reis Pedro
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The number of medical tourists coming to Spain is expected to double in the next five years

The number of medical tourists coming to Spain is expected to double in the next five years | Interesting Articles | Scoop.it
According to estimates from the president of the Spanish Tourism Cluster of Health, Íñigo Valcaneras, cooperation with the Ministry of Industry in this area could place Spain among the top three medical tourism countries in the world, shortening the distance that separates it from countries like the United States, Morocco and the Czech Republic.

"Our sectors are much more competitive from the point of view of health and tourism, especially when we unleash our full potential with this initiative," said Valcaneras.

To achieve it, the Tourism Cluster, through the EOI Foundation and Secretary of State for Tourism, and the body of private companies have signed two agreements to organize activities to attract foreign patients generating revenue and employment in Spain.

As explained by the Secretary of State for Tourism, Isabel Borrego this initiative is in line with the objective of tourism diversification pursued by the government – “looking for a quality product and improving profitability of the sector.”

Via Roland Schegg
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7 social media pros share little-known tips for social networking success

7 social media pros share little-known tips for social networking success | Interesting Articles | Scoop.it

Here are the seven pros that contributed their tips:

 

@Mark Traphagen

@ janlgordon

@Mandy Wooley Edwards

@Ileane Smith

Jenn Herman

Cormac Reynolds

Frithjof Petscheleit

 

Thank you for your participation!

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Alana Johnson's curator insight, October 9, 2014 3:39 PM

Find out the 7 pros for social media success!  #entrepreneur #success # socialmedia #workfromhome 

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Falling in love with Europe at the movies

Falling in love with Europe at the movies | Interesting Articles | Scoop.it
Peles Castle in Romania plays a leading role in "Princess for Christmas." Photo: Adam Shafer.It's undeniable that every time I see a movie filmed in Europe, I fall deeper in love with the continent—"Roman Holiday," "The Sound of Music," "Chocolat,"...

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The Changing Relationship Between Travel Brands and Instagram Influencers

The Changing Relationship Between Travel Brands and Instagram Influencers | Interesting Articles | Scoop.it

Social media has turned destinations’ marketing strategies on their head and introduced a new player — the social media influencer — into the mix.

 


Via Julien Dos Reis Pedro
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The Challenge of Integrating User-Generated Content Into Travel Advertising

The Challenge of Integrating User-Generated Content Into Travel Advertising | Interesting Articles | Scoop.it

"There is a wealth of incredible, authentic photos of destinations and hotels on social media today, and smart brands are learning what it takes to turn those uploads into campaigns that spread brand awareness beyond individual customers’ and visitors’ social media circles."


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Chi Vo's curator insight, October 10, 2014 3:08 AM

Integrating user-generated content is rapidly gaining traction as an input into the consumer purchase decision making process. Developing web 2.0 is a phenomenon for travel business. Ideally, analyzing of these user-generated content helps to identify causes of satisfaction and dissatisfaction among reviewers. Many hotel companies have been including links to or part of these contents on their own company’s website as a marketing tool. The most popular website among this type of content is TripAdvisor. Realizing the important of this type of content in gaining more purchases from customers,  tourism and hospitality companies are taking this to the next step. They ask customers to be part of the company’s marketing campaign. This is where websites / phone applications such as Pinterest, Instagram, Facebook come into the game. It’s brilliant but if not managed well, it can become a curse. Digital Law has become stricter over the time and will keep being made tighter. Companies have to be smart not being caught on these illegal actions. With the right usage and well management, integrating user-generated content can have a big impact of the purchase decision of customer.

Stephen Crewson's comment, October 13, 2014 8:33 AM
I recommend listening to Social Media Examiner's Michael Stelzner interview Jesse Desjardins on how Tourism Australia integrates user generated content. It is a worthwhile interview: http://www.socialmediaexaminer.com/fan-content-with-jesse-desjardins/
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4 Guidelines to Avoid a Fragmented Consumer Experience | Clarice Technologies

4 Guidelines to Avoid a Fragmented Consumer Experience | Clarice Technologies | Interesting Articles | Scoop.it

Consumers today no longer see you and your brand in isolated interactions, they journey across devices, mediums, and physical locations in the course of accomplishing a single task. There is a thin line between the physical and digital experience today, as objects are able to exchange live data, thanks to technologies like the Internet of Things. Users have evolved through these experiences and raised the bar.

 

Consider the touchpoints in making an airline journey: first a consumer may visit the website to search for flights, and do an online booking. She may get the confirmation via an SMS, and details of the flight via an e-mail, which she may read on a smartphone. Next, she may check in using the smartphone, and choose seats from a kiosk at the airport. She may receive in-flight messages on a TV console once she is seated. During the booking on the website, she may come to know about promotional offers and upgrades, and redeem her frequent flier miles. There is a variety of information and interaction at each channel....


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Jeff Domansky's curator insight, October 9, 2014 10:36 AM

Integrating your content for many devices is simply smarter marketing. There's no excuse for frustrated customers.

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Australians are now more likely to favour ethical brands than in the past

Australians are now more likely to favour ethical brands than in the past | Interesting Articles | Scoop.it

Australians are increasingly favouring ethical brands, with more than three quarters of respondents to a Havas PR study showing some conscientious consumption. In the past, almost three fifths of respondents reported failing to act conscientiously.


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Jeff Domansky's curator insight, October 2, 2014 11:13 AM

Here's a trend marketers need to pay close attention to as it spreads and deepens around the globe.

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Amadeus releases new study on Active Seniors travel

Amadeus releases new study on Active Seniors travel | Interesting Articles | Scoop.it
If you were born between 1945 and 1970, pull out your cheaters and consider this fact: By 2020, you’ll be one of 700 million official, card-carrying members of the global senior generation!
A new research study by Amadeus, “Trending with Seniors: Understanding the Active Senior consumer traveler,” reports that the global population of adults age 65 and older will triple to 700 million in six years, one in every six Americans.

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Travel Shopping in 2014: Learning from Google’s Traveler Study

Travel Shopping in 2014: Learning from Google’s Traveler Study | Interesting Articles | Scoop.it

Last week, Leonardo hosted a webinar with Google to learn from their annual Traveler study. Here are the most important takeaways for hotels.

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Understanding the psychology of travel

Understanding the psychology of travel | Interesting Articles | Scoop.it

What goes on in the mind of travellers around the world? The latest TripBarometer data reveals what motivates us to travel, how travel changes our behaviour and more.


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Survey: Social Media to Influence Half of Holiday Shoppers

Survey: Social Media to Influence Half of Holiday Shoppers | Interesting Articles | Scoop.it

According to a new holiday shopping survey sponsored by e-commerce platform MarketLive (carried out by the e-tailing Group) mobile and social channels will play a significant role in holiday shopping this year.


The survey was conducted online among 1,000 smartphone owners, equally divided between male and female, who spend at least $250 annually on e-commerce. Among other things the survey found that “1-in-3 shoppers will do more than 50 percent of purchases via mobile devices.”


This is a statement of intention that needs to be qualified accordingly. But it indicates the degree to which shoppers are increasingly open to mobile (smartphone, tablet) purchases.


Social media experiences are also gaining in their influence over consumer shopping behavior according to the survey....


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Jeff Domansky's curator insight, October 14, 2014 3:07 AM

Mobile and social shoppers on aisle ten according to researchers.

OXY GREY's curator insight, October 14, 2014 3:26 AM

Bonne étude sur l'état du "social media" dans les décisions d'achats sur "mobile devices" aux Etats-Unis.

Marco Favero's curator insight, October 14, 2014 9:22 AM

aggiungi la tua intuizione ...

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How to Make Marketing Analytics Easier | Convince and Convert

How to Make Marketing Analytics Easier | Convince and Convert | Interesting Articles | Scoop.it

Tons of marketers hate data, so they only focus on the low-hanging fruit. These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers. The strongest marketers are the ones who collect actionable data.

 

If you’d like to be more actionable with your analytics, start with the “so what?” question. For example, clickthroughs and blog views are nice to have, but do they impact revenue?

 

When you frame your decisions through the “so what?” question, you’re beginning to dig deeper into analytics. Here are five ways to make the most out of your marketing analytics....


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Jeff Domansky's curator insight, October 10, 2014 2:34 AM

Here's an excellent look at social media metrics and how to measure what matters most.

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Greece Turns to Social Media and Stickers for Latest Ad Campaign

Greece Turns to Social Media and Stickers for Latest Ad Campaign | Interesting Articles | Scoop.it

"Not-for-profit organization Marketing Greece recently partnered with Athens International Airport to promote the diversity of the Greek capital city with a new campaign “I’m an Athenian Too.”

The goal is to have visitors share their experiences with their own social media circles. Travelers are encouraged to upload their favorite trip photos to the Athenian app, add a sticker that identifies where the photo was taken or how they were feeling, and then upload the photo to social media."


Via Julien Dos Reis Pedro
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Survey: What Americans Expect Out of Travel in 2020

Survey: What Americans Expect Out of Travel in 2020 | Interesting Articles | Scoop.it

Most of these expectations seem realistic for 2020, given how fast travel tech is advancing today. But space travel becoming commonplace in just six years?


Via Roland Schegg
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Aussie online travel sector to be dominated by US giants after Wotif takeover

Aussie online travel sector to be dominated by US giants after Wotif takeover | Interesting Articles | Scoop.it

The online travel agency sector is poised for major consolidation after more than 99 per cent of Wotif.com Holding’s share register voted to accept a $703 million takeover proposal from US travel giant Expedia.


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Bradley Woods's curator insight, October 9, 2014 12:43 AM
Australian Hotels Association estimates Wotif, Priceline and Expedia had a combined 85 per cent share of online hotel booking in Australia. Expedia is expected to hold a 45 per cent share and Priceline a 40 per cent share after the Wotif deal is completed
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How do travellers engage with different types of images?

How do travellers engage with different types of images? | Interesting Articles | Scoop.it
Travellers like to see their hotel room before booking, so it makes sense that they might like to see what their mode of transport looks like too.
That was the thinking behind Rome2Rio’s introduction this July of transportation images into its search results.
A few months later the multi-modal travel search engine has shared some insights into how users are engaging with the images, and the result is that they are engaging – 750,000 transport images viewed each week, with the business hoping that by the end of the year this will have risen to 1.5 million.
Bus and ferry images are more popular than trains, it found, because “buses and ferries vary greatly in comfort and quality and the market is more fragmented with many smaller operators”.

Via Roland Schegg
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How to get Hashtag Success success on Twitter

How to get Hashtag Success success on Twitter | Interesting Articles | Scoop.it

Hashtags are VITAL for any social media marketing plan (see the offer below the infographic). Learning how to use them correctly is the first step! The second step is to RESEARCH them to make sure you aren’t stepping on any social toes. Once you have a clear idea about the ones you’ve chosen – market away! I always like to “register” the hashtags I plan to use on TagBoardand other services we talk about in Social Media Manager School....


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Jeff Domansky's curator insight, October 3, 2014 2:53 AM

Practical tips to get better results on Twitter using hashtags.

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Hong Kong protests: What is the impact on tourism? - BBC News

Hong Kong protests: What is the impact on tourism? - BBC News | Interesting Articles | Scoop.it
As tens of thousands of pro-democracy protesters take to the streets in Hong Kong, analysts say the dent on tourism will be limited.
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BBC - Travel - Does an Oscar really win tourism?

BBC - Travel - Does an Oscar really win tourism? | Interesting Articles | Scoop.it
After the first film of The Hobbit trilogy was released in 2012, the New Zealand tourist board rebranded the entire country as “Middle-earth”. The Hollywood-inspired campaign worked: from January to September 2013, ...
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