Interactive Screen
4 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Tom Vogel
Scoop.it!

Multitasking With TV And Smartphones or Tablets is a Growing Trend (MediaPost)

Multitasking With TV And Smartphones or Tablets is a Growing Trend (MediaPost) | Interactive Screen | Scoop.it
Multitasking With TV And Smartphones or Tablets - 12/06/2013
more...
No comment yet.
Scooped by Tom Vogel
Scoop.it!

What Pepsi Discovered by Monitoring Millennials During the VMAs

What Pepsi Discovered by Monitoring Millennials During the VMAs | Interactive Screen | Scoop.it
As a brand that has long had event sponsorship at the heart of its marketing formula, Pepsi sought a more scientific way to study the correlation between TV viewing and second-screen usage during live programming.
more...
No comment yet.
Scooped by Tom Vogel
Scoop.it!

Kwarter is Definitely #Winning!

Kwarter is Definitely #Winning! | Interactive Screen | Scoop.it
The TBS Social Dugout app we produced along with our partner Turner Sports was recognized by PromaxBDA as the Gold winner in the
more...
No comment yet.
Rescooped by Tom Vogel from Remote Screen
Scoop.it!

TV Is Dying, And Here Are The Stats That Prove It

TV Is Dying, And Here Are The Stats That Prove It | Interactive Screen | Scoop.it
The TV business is having its worst year ever...

Via Carlos Diaz
more...
Rescooped by Tom Vogel from Remote Screen
Scoop.it!

The Type of Interactive Screen Apps That Keep Users Engaged the Most

The Type of  Interactive Screen Apps That Keep Users Engaged the Most | Interactive Screen | Scoop.it
These days, advertisers have to plan their TV strategies with second-screen viewing in mind. But not all co-viewing behavior is the same.

Via Carlos Diaz
more...
No comment yet.
Rescooped by Tom Vogel from Remote Screen
Scoop.it!

Can Twitter Save TV? (And Can TV Save Twitter?)

Can Twitter Save TV? (And Can TV Save Twitter?) | Interactive Screen | Scoop.it
On the eve of its fervently-hyped IPO, the micro-messaging service has a radical plan for nabbing the ad dollars it needs to thrive: helping TV networks survive the digital media revolution.

Via Carlos Diaz
more...
No comment yet.
Rescooped by Tom Vogel from Remote Screen
Scoop.it!

5 thriving Interactive Screen apps - iMediaConnection.com

5 thriving Interactive Screen apps - iMediaConnection.com | Interactive Screen | Scoop.it

Via Carlos Diaz
more...
No comment yet.
Scooped by Tom Vogel
Scoop.it!

Why Apple's Topsy Buy May Be All About Its Social TV Future

Why Apple's Topsy Buy May Be All About Its Social TV Future | Interactive Screen | Scoop.it
Apple raised eyebrows yesterday with its curious acquistion of the social analytics firm Topsy. While many have wondered what the deal is all about, many experts believe it points in one direction: the social television space.
more...
No comment yet.
Scooped by Tom Vogel
Scoop.it!

Video: Interactive Screen Use Is A Boon For TV Advertisers

Video: Interactive Screen Use Is A Boon For TV Advertisers | Interactive Screen | Scoop.it
TV App Market - Second Screen, Social TV, Transmedia, VoD, Connected TV News and Opinion
more...
No comment yet.
Scooped by Tom Vogel
Scoop.it!

Interactive Screen usage drives new online, mobile advertising investment

Interactive Screen usage drives new online, mobile advertising investment | Interactive Screen | Scoop.it
Second-screen usage is the latest way US consumers engage with television content. According to the latest Nielsen data, 75% of smartphone and tablet users are engaging with second-screen content more than once a month as they watch TV.
more...
No comment yet.
Rescooped by Tom Vogel from Remote Screen
Scoop.it!

The iTV Doctor Is In! The Shape of Things to Come, Part 2 - InteractiveTV Today [itvt]

The iTV Doctor Is In! The Shape of Things to Come, Part 2 - InteractiveTV Today [itvt] | Interactive Screen | Scoop.it
The iTV Doctor Is In! The Shape of Things to Come, Part 2
InteractiveTV Today [itvt]
But the one interactive genre that has continued to deliver results at a reasonable cost is Participation Television--voting, polling and games.

Via Carlos Diaz
more...
No comment yet.
Rescooped by Tom Vogel from Remote Screen
Scoop.it!

The Interactive Screen Trend Is Bigger Than Twitter Vs. Facebook

The Interactive Screen Trend Is Bigger Than Twitter Vs. Facebook | Interactive Screen | Scoop.it
To form an intelligent guess at whether TV partnerships can help Twitter achieve the user and revenue growth it needs, or whether Twitter can help TV broadcasters survive technological disruption, it's first necessary to answer a more basic...

Via Carlos Diaz
more...
No comment yet.
Rescooped by Tom Vogel from Remote Screen
Scoop.it!

Infographic: Growth of the Interactive Screen.

Infographic: Growth of the Interactive Screen. | Interactive Screen | Scoop.it
TV App Market is a leading online publication on media convergence in the Living Room - Social TV, Connected TV, Second Screen, Transmedia, Machinima, metadata and more

Via Carlos Diaz
more...
No comment yet.