Interactive Marketing
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Placement Exclusions in Google Display Network

Placement Exclusions in Google Display Network | Interactive Marketing | Scoop.it
Learn how to add placement exclusions on the Google Display Network and quickly grab a large number of URLs to exclude by using Google Analytics to filter out the URLs that you wish to exclude, for example, the infamous .tk sites that seem ubiquitous – as well as the URLs that are... https://www.verticleleap.com/placement-exclusions-google-display-network/?utm_source=SC&utm_medium=VL+Scoop.it&utm_campaign=SNAP%2Bfrom%2BVerticle+Leap+Interactive+Marketing
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Google Manual Spam Actions - How To Get Google Manual Spam Action Revoked

Google Manual Spam Actions - How To Get Google Manual Spam Action Revoked | Interactive Marketing | Scoop.it
In the past three years the art of off-site SEO has changed. Google’s answer to those trying to manipulate their Page Rank and ranking algorithm was Penguin and its updates that followed in succession. Many SEOs in the past opined that Google could not enact spam penalties due to negative S... https://www.verticleleap.com/google-manual-spam-actions-get-google-manual-spam-action-revoked/?utm_source=SC&utm_medium=VL+Scoop.it&utm_campaign=SNAP%2Bfrom%2BVerticle+Leap+Interactive+Marketing
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What You Need to Know About Video SEO (VSEO)

What You Need to Know About Video SEO (VSEO) | Interactive Marketing | Scoop.it
As video continues to grow in popularity thanks to the almost ubiquitous nature of high-speed Internet and its disruptive nature in the search landscape it’s important for businesses of all sizes to leverage this medium as it applies to your business model. Simply producing and uploading a... https://www.verticleleap.com/need-know-video-seo-vseo/
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One-Letter Google Instant Results Revisited

One-Letter Google Instant Results Revisited | Interactive Marketing | Scoop.it
I thought it would be interesting to revisit the topic of one-letter Google instant results, which is no longer even present while using the Chrome browser. I used Firefox to generate these results, and I suspect that the results are localized to a certain degree. It would be interesting to see... https://www.verticleleap.com/one-letter-google-instant-results-revisited/
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Marketing Strategy Graph: The Role of the Database

Marketing Strategy Graph: The Role of the Database | Interactive Marketing | Scoop.it
Verticle Leap has been  putting together a graph showing the relationship between various online and offline marketing channels, as well as other promotional efforts utilized by businesses. In mapping out the essential elements of this graph we were intent to visualize the relationships, pr... https://www.verticleleap.com/marketing-strategy-graph-database-content/
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Negative Keyword Lists for AdWords and AdCenter (Bing/Yahoo)

Negative Keyword Lists for AdWords and AdCenter (Bing/Yahoo) | Interactive Marketing | Scoop.it
Negative keyword lists have long since been a staple within Google AdWords. With AdCenter’s relatively new UI overhaul Microsoft, too, introduced negative keyword lists to its search UI. This is beneficial for marketers because, outside of controlled match types, negative keywords are your... https://www.verticleleap.com/negative-keyword-lists-adwords-adcenter-bingyahoo/?utm_source=SC&utm_medium=VL+Scoop.it&utm_campaign=SNAP%2Bfrom%2BVerticle+Leap+Interactive+Marketing
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GYOB - Get Your Business Online

GYOB - Get Your Business Online | Interactive Marketing | Scoop.it
Google is now in the business of getting businesses online. So far, Google in conjunction with Start Logic have helped almost 5 million businesses get online. The program “Get Your Business Online” at https://beta.gybo.com/get-started works by partnering with local organizations and ... https://www.verticleleap.com/gyob-business-online-google/?utm_source=SC&utm_medium=VL+Scoop.it&utm_campaign=SNAP%2Bfrom%2BVerticle+Leap+Interactive+Marketing
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Advanced Connections

Advanced Connections | Interactive Marketing | Scoop.it
Our work with ACICabling.com includes Search Engine Optimization Paid Search Management for Google AdWords Creative Technical Content Local SEO https://www.verticleleap.com/portfolio/advanced-connections/
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How to Add Managers to Your Google My Business Account

How to Add Managers to Your Google My Business Account | Interactive Marketing | Scoop.it
Google’s resource on how to add managers to your Google My Business Account can be found here. You may have previously visited that resource or not yet uncovered it, but it lacks the description of the below walk through.   Why Add Managers to My Google My Business Account? The o... https://www.verticleleap.com/add-managers-google-business-account/
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Paid Search vs. SEO Which Channel is Right for You?

Paid Search vs. SEO Which Channel is Right for You? | Interactive Marketing | Scoop.it
Channel Strengths If you ever feel the need to make a choice between putting your marketing dollars in either a paid search (PPC) campaign such as Google AdWords or starting the process of establishing SEO as a channel choice, you may find it difficult to select one or the other. The reasons for... https://www.verticleleap.com/paid-search-vs-seo-channel-right/
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