Interactive Digital Marketing
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Interactive Digital Marketing
Understanding the user's behaviour, involve customers in the process of building a brand's image and products to create a greater response and an invidudial targeting
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Facebook: Einnahmequellen verzweifelt gesucht – Neue Monetarisierungsmodelle in der Übersicht

Facebook: Einnahmequellen verzweifelt gesucht – Neue Monetarisierungsmodelle in der Übersicht | Interactive Digital Marketing | Scoop.it
Ausgangsituation Nach dem verpatzten Börsengang und den Gewinneinbußen im zweiten Quartal dieses Jahres wurden die Zweifel an der Nachhaltigkeit von Facebook’s Geschäftsmodell immer lauter. Seither...
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2011 shaping up to be a massive year for crowdsourcing: Quirky.com partnership with HSN and more « Getting Results from Crowdsourcing

2011 shaping up to be a massive year for crowdsourcing: Quirky.com partnership with HSN and more « Getting Results from Crowdsourcing | Interactive Digital Marketing | Scoop.it
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It is the structure of social networks that shapes influence… and the structure is changing | Trends in the Living Networks

It is the structure of social networks that shapes influence… and the structure is changing | Trends in the Living Networks | Interactive Digital Marketing | Scoop.it
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Why Permission Marketing Is the Future of Online Advertising

Why Permission Marketing Is the Future of Online Advertising | Interactive Digital Marketing | Scoop.it
Though there has been an outcry against harvesting user data for marketing purposes, permission marketing through social networks might be the future of online ad value.
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Wikipedia: The Father of Crowdsourced Internet Project | The Daily Crowdsource - #1 site for crowdsourcing news

Wikipedia: The Father of Crowdsourced Internet Project | The Daily Crowdsource - #1 site for crowdsourcing news | Interactive Digital Marketing | Scoop.it
Since it was launched ten years ago, Wikipedia continues to be one of the most visited online sites and is regarded as the first real crowd sourced internet
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The Disruptiveness of Social Media

The Disruptiveness of Social Media | Interactive Digital Marketing | Scoop.it
“Never interrupt your enemy when he is making a mistake,” Napoleon Bonaparte Not interrupting your enemy when they’re screwing up makes a lot of sense… unless of course you happen to be your own worst enemy. How can any business owner not even begin to understand the power of social media?  How many Egyptian-like social [...] (RT @techcocktail: The Disruptiveness of Social Media - http://techco.tl/ih2YRI by @glehel)
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5 Steps to Creating an Effective Content Mix

5 Steps to Creating an Effective Content Mix | Interactive Digital Marketing | Scoop.it
Here is a series of exercises to help define the right content mix for your business.
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Theorizing On Network Ties & Structures (Collaborative Thinking)

In earlier posts ("Teams, Communities, And Social Networks"), I outlined some thoughts on how group structures are themselves social networks however the reverse is not always true: "Teams and communities are social networks. In fact, you could basically say that...
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Web Strategy 3.0 e-Business Leadership through Customer Centric Internet Platforms - Free 24 Page eBook

Request FREE - Web Strategy 3.0: e-BusinessLeadership through Customer Centric InternetPlatforms - Free 24 Page eBook Description: The fundamental must haves in any modern web strategy can be segmented as follows: 1. Getting (the right) prospect (Web Strategy 3.0 e-Business Leadership through Customer Centric ... http://bit.ly/gbxOwv)
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Campaign Mindset Drives Social Media Success

Campaign Mindset Drives Social Media Success | Interactive Digital Marketing | Scoop.it
Allen Bonde is co-founder and CMO of Offerpop, a New York-based social media marketing software company, and Managing Director of Evoke CRM, his consultancy. His kids still know more about Facebook than he does, but he’s learning. Join his conversation on Twitter.

Social media is growing up. An ...
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