Interactive Design
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Shop Talk: Is a digital obsession handicapping campaigns?

Shop Talk: Is a digital obsession handicapping campaigns? | Interactive Design | Scoop.it
RT @C_and_E: "Let’s face it, the best digital advertising is the stuff you can’t buy. It’s organic." http://t.co/J4wwbqSVq5
Kylin's insight:
An insightful interview about modern advertising, digital marketing and content management which are greatly shifted by big data and information technology.
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Rescooped by Kylin from Content Marketing & Content Strategy
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The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic] - Copyblogger

The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic] - Copyblogger | Interactive Design | Scoop.it
Discover how to tell the right marketing story so you can capture attention, entertain, enlighten, and persuade all in the course of just a few minutes.

Via Stefano Principato
Kylin's insight:

Basically it teaches you how to wright a marketing story with comic style. Cool and eye-catching.

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Marco Favero's curator insight, December 10, 2014 8:08 AM

aggiungi la tua intuizione ...

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How AirBnb Is Using Content Marketing to Stay on Top

How AirBnb Is Using Content Marketing to Stay on Top | Interactive Design | Scoop.it
For the past 24 months, Inc. magazine's company of the year has been crafting a lavish collection of branded content.
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A case study about Airbnb, a company rises due to successfully use of content marketing and lead generation.

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The Psychology of Web Design - Digital Next Ireland

The Psychology of Web Design - Digital Next Ireland | Interactive Design | Scoop.it

CEver wondered what your website really says about your company? Check out these important elements of web design and how they influence your customers.

Kylin's insight:

Content, Color, Typography and Space, four things you need to pay attention in making an website.

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Should journalism worry about content marketing?

Should journalism worry about content marketing? | Interactive Design | Scoop.it
Corporate brands now compete for audience with an aggressive storytelling strategy

Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Rescooped by Kylin from The MarTech Digest
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A Brief History of Social Advertising | Visual.ly

A Brief History of Social Advertising | Visual.ly | Interactive Design | Scoop.it
"There have been many exciting moments in the social advertising market, so we've created a timeline infographic that shows major market players, incl

Via CYDigital
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CYDigital's curator insight, August 6, 2013 6:54 AM
  • See the article at visual.ly
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Erica Huynh's curator insight, August 26, 2014 7:57 PM

Wow, have a look at this history timeline of the social advertising! 

Sarah Anthony's curator insight, November 5, 2014 12:47 PM

This article gives insight to how quickly social media advertising has grown in the short time that it has been available to us. This article gives a timeline of the various social media outlets and how they have been growing.

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Avatar New York Details Why Responsive Web Design is Necessary - Consumer Electronics Net

NEW YORK, Nov. 8, 2014 /PRNewswire-iReach/ -- Avatar New York, an award winning web development firm, boasts the advantages of responsive web design in New York and why brands prefer adaptive websites with seamless mobile usability.
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Creativity Doesn't Always Stem From Thinking Outside The Box - Medical Daily

Creativity Doesn't Always Stem From Thinking Outside The Box - Medical Daily | Interactive Design | Scoop.it
There are near and far sources of innovation, and one isn't necessarily better than the other. It just depends on the problem you're working to solve.
Kylin's insight:

Contrary to common belief, a box is actually helpful for creative thinking.

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7 Current Design Trends Every Marketer Should Know

7 Current Design Trends Every Marketer Should Know | Interactive Design | Scoop.it
Catch up on all the latest graphic design trends you should know about.

Via CYDigital
Kylin's insight:

design x marketing

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CYDigital's curator insight, October 30, 2014 8:20 PM

If you're a B2B marketer but not a designer, this post is for you.

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Connecting - Trends in UI, Interaction, & Experience Design

The 18 minute "Connecting" documentary is an exploration of the future of Interaction Design and User Experience from some of the industry's thought leaders....
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Google's Quest to Write the Rulebook for Interactive Design | WIRED

Google's Quest to Write the Rulebook for Interactive Design | WIRED | Interactive Design | Scoop.it
To hear Google's designers explain it, material design is more than a redesign. It's an effort to establish best practices for the fledgling field of interactive design as a whole.
Kylin's insight:

Apple got one big challenger to its somewhat weird aesthetics  

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Dave Trott On The Challenge Of Creative Thinking Versus Corporate Efficiency - Forbes

Dave Trott On The Challenge Of Creative Thinking Versus Corporate Efficiency - Forbes | Interactive Design | Scoop.it
By David Slocum British advertising legend Dave Trott has written two books, keeps a lively and provocative blog and also regularly speaks to industry audiences, which has included a talk to EMBA participants at The Berlin School of Creative...
Kylin's insight:
Learning without questioning can be restrains to creative thinking in the business field.
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Study: How Marketers Optimize Their Social Media Content

Study: How Marketers Optimize Their Social Media Content | Interactive Design | Scoop.it
Our Social Media Content Optimization Survey looks into the strategies marketers are using to optimize their social content and how effective they’ve been.
Kylin's insight:

A detailed  analysis of how marketers choose to advertise online. 

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Shop Talk: Is a digital obsession handicapping campaigns?

Shop Talk: Is a digital obsession handicapping campaigns? | Interactive Design | Scoop.it
RT @C_and_E: "Let’s face it, the best digital advertising is the stuff you can’t buy. It’s organic." http://t.co/J4wwbqSVq5
Kylin's insight:
An insightful interview about modern advertising, digital marketing and content management which are greatly shifted by big data and information technology.
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Rescooped by Kylin from Public Relations & Social Marketing Insight
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Content Marketing Is The Only Marketing Left | B2B Marketing Insider

Content Marketing Is The Only Marketing Left | B2B Marketing Insider | Interactive Design | Scoop.it
This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber

Via Jeff Domansky
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Jeff Domansky's curator insight, November 5, 2014 1:09 AM

This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: "Content Marketing is all the marketing left!"

Rescooped by Kylin from The MarTech Digest
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Infographic: LinkedIn vs. Facebook Advertising - Marketing Mojo

Infographic: LinkedIn vs. Facebook Advertising - Marketing Mojo | Interactive Design | Scoop.it
Download our LinkedIn vs. Facebook Advertising infographic to help you make a more informed decision about which social media advertising platform to invest in.

Via CYDigital
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CYDigital's curator insight, March 15, 2013 7:30 AM
  • See the article at www.search-mojo.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Jeanine Askew's curator insight, November 5, 2014 1:47 PM

Key Takeaways: The pros and cons of choosing to advertise on Facebook versus LinkedIn.

 

I always thought the choice was simple. If you want to advertise to professionals you choose LinkedIn. If you want to advertise towards a younger less professional crowd you chose Facebook. The article takes it a step further.  I agree that Facebook is better for direct sales. However, I never considered Facebook an avenue for jobs. I think the chart was very helpful but I wish it had more of an explanation and proof of effectiveness.

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Being Creative is a Choice - Business 2 Community

Being Creative is a Choice - Business 2 Community | Interactive Design | Scoop.it
One of the constant things that I hear from a lot of people in business is that it is hard to find creative people, who can think out of the box and come up with good solutions to tough problems.
Kylin's insight:

"Lack of talent" is just lazy-ass's excuses

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Google just announced a major new Google Maps redesign - here are the 3 best new features

Google just announced a major new Google Maps redesign - here are the 3 best new features | Interactive Design | Scoop.it
Now this is the key Google app that we've been waiting to get a Material Design upgrade. Google on Wednesday took the wraps off its latest update to Google Maps that will prominently feature Materi...
Kylin's insight:

Google's Material Design

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What fuels great design (and why most startups don’t do it)

What fuels great design (and why most startups don’t do it) | Interactive Design | Scoop.it
This article was originally published at The Wall Street Journal. “How can my company become great at design?” Founders ask me this question more than any other.

Via Brian Steffens
Kylin's insight:

design x start-ups

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Lecture: Interactive Design - From People to Things

Lecture: Interactive Design: From People to Things Milos Milosevic - CEO and Creative Director of Fleka Interactive Design Studio.
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Interaction design and Gestalt Principles | lynda.com tutorial

This tutorial discusses Gestalt philosophy and how humans perceive the world as meaningful complete objects, not a series of independent parts. Watch more at...
Kylin's insight:

Gestalt Principe applied in digital media

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