Interactions with consumers
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Interactions with consumers
Direct interaction with brand fans through Social Media is one large part of IMC
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Enterprise Engagement Alliance: Articles : How to Gain the ‘Loyalty Advantage’

Enterprise Engagement Alliance: Articles : How to Gain the ‘Loyalty Advantage’ | Interactions with consumers | Scoop.it
Author and loyalty expert Dianne Durkin reveals what Whole Foods (and other brands) can teach us about customer engagement.
Obey Baitalmal's insight:

consumer engagement is very important in business because it can increase the consumer loyalty. A good example was mentioned in this article is Harley-Davidson. Harley-Davidson uses consumer engagement by providing after sales services such as the Harley-Davidson clubs worldwide. Harley-Davidson customerscanjointhese clubs to meet other customers and gathers in a specific day and time during the week to share the spirit of riding the bikes. This also can help by spreading the words.

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Marlene's comment, May 9, 2013 6:38 PM
My Comment. Creating synergy between all touch points of a brand is so important for long term success. Creating customer engagement and interaction through technology to share ideas, feelings and thoughts and giving them advice on related topics are key for the brand to create long term valuable commitment. Getting your staff, stakeholders and everyone involved in generating customer loyalty through creating positive episodes and building relationship, creating relevant and suitable customer experiences is again vital for a company’s longevity.
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How to create the perfect integrated campaign - iMediaConnection.com

How to create the perfect integrated campaign - iMediaConnection.com | Interactions with consumers | Scoop.it
Obey Baitalmal's insight:

This article is about knowing you audiences in order to succeed in a campaign. It is  obviously true. Because business always need to be smart to choose the right place and the right time for the right target audience to have a very good outcomes of a campaign. Other than that, will end up by spending money in the wrong place or the wrong message or idea.   

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Marlene's comment, May 9, 2013 6:39 PM
Marketers have to understand and realize that they need to do thorough research into their company’s current or potential target segment/s. Putting plans and strategies in place to review current and potential new product or product extensions and setting out guidelines and information necessary to get all staff trained is key for a marketer to do. Creating communication for the targeted segment would also need to be done properly to make sure the message generates consumer behavior to want to engage with the new or existing product be it to remind people or introducing new features to the product or service.
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The Relationship Between Marketing & Communication

The Relationship Between Marketing & Communication | Interactions with consumers | Scoop.it
The expression "marketing and communication" is often used to denote all facets of a company's marketing process, including communication. In reality, marketing is an umbrella concept and ...
Obey Baitalmal's insight:

Communication and marketing are different. Marketing is the process of developing the companies goal alive that goal. Where communication is the process of establishing the companies goals to the public. For example, a company need to increase the public awareness of its products. In order to do that, the marketing department will set a marketing plan to communicate their product through communication channel such as public relations, advertising, or using social media.

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Whittaker’s: Best Use of Social Media (June Winner)

Whittaker’s: Best Use of Social Media (June Winner) | Interactions with consumers | Scoop.it
Whittaker's, the chocolate makers, gets our vote as SMNZ's social media exponents of the month. Chocolate lover Nicole Williams tells us why.
Obey Baitalmal's insight:

existed customers are the most valuable customers for businesses. Because they are the most loyal and profitable customers that can spread the word positively to non customers.

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Sara Rock's comment, April 8, 2013 12:55 AM
I like how it immediately refers to the customer-centric approach which is often forgotten about, as it puts in the article "social media is about “sharing and caring”, not “telling and selling”. Its great to see they are taking the customer feedback & creating new products-it shows they are actually listening to their customers and making full use of the information they provide them. Its free product development so why not make use of it! Adding value for them also is an idea we should all take note of-Brands should remember they are invited into someone’s online life; it is a privilege, so reward your fans by adding value, not by cluttering their walls and feeds.
Marlene's comment, April 9, 2013 5:12 PM
It is important to divine your purpose, start small, don’t focus on selling, know your audience, be prepared, have patience, be social, be clear, add value and quality over quantity to be able to be an effective caring and respectful communicator on social media, to connect with your segment and drive your business forward. This article and the fundamental message ties in with the article that I posted about The Global Social Media Policy.