Technology and Society
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The university experiment: Campus as laboratory

The university experiment: Campus as laboratory | Technology and Society | Scoop.it
Innovative ways of teaching, learning and doing research are helping universities around the globe to adapt to the modern world.

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Shawn Nason, Executive Director, Xavier Center for Innovation's curator insight, October 21, 2014 8:49 PM

This is an amazing story of a culture change on a university campus. I know this will not be easy, but I look forward to the day that Xavier is being talked about within the community and impacting the community in such an amazing way.

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Exposing Patients to the Bigger Mobile and Digital Health Picture - Did We Forget to Tell Them? - Applied Clinical Trials

Exposing Patients to the Bigger Mobile and Digital Health Picture - Did We Forget to Tell Them? - Applied Clinical Trials | Technology and Society | Scoop.it
To understand just how far mobile and digital technology can truly influence progress in global healthcare, we first need to form the foundation of the discussion with a few rudimentary facts.

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Dr Martin Wale's curator insight, October 24, 2014 1:10 AM

There's a lot of discussion about mobile & digital technology and how it can cross the divide between patients and research, but it's difficult to do well. 

Quensetta Adams's curator insight, April 13, 2015 9:17 PM

In the domain of

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Scientific literacy is the foundation for a healthy society - Binghamton University Pipe Dream

Scientific literacy is the foundation for a healthy society - Binghamton University Pipe Dream | Technology and Society | Scoop.it
Scientific literacy is the foundation for a healthy society
Binghamton University Pipe Dream
To physicists like me, this problem is of great concern. There are many arguments to make about the value of scientific literacy in the U.S.
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Microsoft predicts three possible future scenarios of technology's role in society - WinBeta

Microsoft predicts three possible future scenarios of technology's role in society - WinBeta | Technology and Society | Scoop.it
Microsoft predicts three possible future scenarios of technology's role in society
WinBeta
The future of technology's role in society is unclear. Microsoft has laid out what they believe to be the three possible solutions.
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Technological Determinism

Technological Determinism | Technology and Society | Scoop.it
a.k.a. Medium Theory My work is designed for the pragmatic purpose of trying to understand our technological environment and its psychic and social consequences. But my books constitute the process...
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How Technology Is Creating New Sources Of Power - Forbes

How Technology Is Creating New Sources Of Power - Forbes | Technology and Society | Scoop.it
The will to power no longer implies climbing to the top of the heap, but edging towards the center of the circle. That’s made power far less stable, but no less desirable.
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Why a leading professor of new media just banned technology use in class | Valerie Strauss | WashPost.com

Why a leading professor of new media just banned technology use in class | Valerie Strauss | WashPost.com | Technology and Society | Scoop.it

Clay Shirky is, as he explains below, a “pretty unlikely candidate for Internet censor.”

Shirky is a professor of media studies at New York University, holding a joint appointment as an arts professor at NYU’s graduate Interactive Telecommunications Program in the Tisch School of the Arts, and as a Distinguished Writer in Residence in the journalism institute. He is a leading voice on the effect technology has had on society — and vice versa — and has been writing extensively about the Internet for nearly a decade.

For years Shirky has allowed his students to bring laptops, tablets and phones into class and use them at will. But he just told students to put them away. He explains why below in a piece that first appeared on medium.com.

 

Click headline to read Clay Shirky's article--


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Social Media in Healthcare - A Brief

Social Media in Healthcare - A Brief | Technology and Society | Scoop.it

With the growing popularity of social networking, using social channels has become a key method for any digital marketer, with most brands owning at least one account. However, one industry where this seems to be lacking is in the healthcare sector. The biggest factor affecting the industry’s ability to embrace digital are the regulations surrounding it. Unlike most other industries who are free to promote their products to everyone, healthcare and pharmaceutical companies must adhere to strict regulations, which means finding new ways of utilising digital media which comply with them.

The development of the internet has allowed users to access vast amounts of information incredibly easily. We have already seen this develop into the idea of ‘informed consumers’ in the retail environment, but it seems we are also moving towards a similar phenomenon in the healthcare industry. A growing number of patients are informed through research before seeking further medical advice, becoming the ‘informed patient’.

Social media is a channel where patients are seeking information about their health more and more so therefore this would be a great area for healthcare marketers to take advantage of. However, fraught with legislation and risk, it is arguably a hard marketing channel to crack.

We have examined the top 5 reasons of why the healthcare sector should look to engage more with social media.

1. 40% of patients are influenced by health information found through Social Media

This is an incredibly important stat which highlights the way in which patients’ attitudes have changed. It shows that for those patients seeking medical advice online, there is an ethical obligation by healthcare companies, as well as healthcare professionals to provide correct information that advises patients. Having this communication can reduce the risk of misleading information, and educates patients in their own health, This of course is difficult to justify from a commercial position, which is a constant problem in healthcare. However, in the long term, by facilitating this informational need there is a likelihood that costs would be reduced, as correct information is given to patients online, or via social media, negating the need for them to physically arrive to an appointment, thus reducing strain on health providers.

2. Free Guidance to use From Major Healthcare Institutions

Engaging with social media does pose a degree of risk for healthcare companies, as there are substantial existing regulatory barriers governing what can be said, as well as strong regulation on the reporting of ‘adverse events'. However, this risk can be managed with the appropriate guidance.

Over the past 2 years, that much needed guidance has come from the relative governing bodies of healthcare regarding Social Media Implementation, ranging from the Food and Drug Administration in the US, to UK led documents from the Proprietary Association of Great Britain, the Royal College of General Practitioners, and finally the British Medical Association. With the wealth of guidance and guidelines now available to healthcare marketers, there is now arguably less risk with reference to implementing a social media strategy and engaging with followers.

3. Broader Health Awareness with Adoption Technology fuelling our Digital Society.

Unsurprisingly, research shows that 18 to 24 year olds are more than twice as likely as 45 to 54 year olds to use social media for health-related discussions. This generation of ‘digital natives’ are the first to have the tools available at a young age to allow them to research and find information quickly online. As the social media sites are where these types of information seeking and conversations are happening, healthcare professionals need to be aware of these conversations to listen, and understand the needs of their patients.

Additionally, there is now the potential for a growing trend in ‘health awareness’ through the idea of ‘the quantified self’ with the increased usage of smartwatches and smart wristbands; technology is fuelling the movement of the digital society. Therefore this desire to consume health related information through Social Media, and other sources online will only increase.

4. Online Networks can Assist Patients Wellbeing Alongside Treatment.

It must be said that there is a need to facilitate a space for patients, in particular those with similar long term conditions, to come together through social networks. A study performed by ‘Kaiser Permanente’, an American Health Insurance company and Columbus State University, found that the quality of life of socially-integrated patients diagnosed with breast cancer was higher than those who were more socially isolated. From studies such as these, it is evident that social networks can assist the physical social bonds between patients and carers, strengthening their support network. This allows patients with similar conditions and experiences to continue support conversations when away from friends and family.

Similarly, on another level, there is a need for patients to understand the company who are providing the care or drugs to them. There is a responsibility for the pharmaceutical companies to provide a voice as to who they are by communicating their values, much like any other brands.

5. Professional Social Networking Fuels Collaboration

60% of physicians’ most popular activities on social media are following what colleagues are sharing and discussing, allowing them to learn and debate information. This shows the need for healthcare professionals to engage with social media, as more and more fellow professionals are engaging with networks to collaborate with colleagues, and share ideas. Social media could facilitate a space for these sorts of important discussions.

Summary

There is an inevitable need for healthcare providers, device manufacturers and pharmaceutical companies to adopt digital platforms such as social media, and digital forums to communicate with their patients. It will be a slow adoption, but one that will develop further in the coming years. The benefits from which will lead to better communication channels assisting patient care, patients understanding their pharmaceutical companies, and better communication between users. It is clear that there are a number of key reasons to adopt a social media strategy, especially with a growing patient base turning to the healthcare industry for information, fuelled by a potential new wave of health-conscious consumers utilising wearable technology. There has never been a better or a more important time to engage with social media.

 


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Protect Society from Our Inventions, Say Genome-Editing Scientists ...

Protect Society from Our Inventions, Say Genome-Editing Scientists ... | Technology and Society | Scoop.it
Scientists working at the cutting-edge of genetics say one possible application of a powerful new technology called genome editing has the potential to cause ecological mayhem and needs attention from regulators.
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connected learning: getting beyond technological determinism | the theoryblog

connected learning: getting beyond technological determinism | the theoryblog | Technology and Society | Scoop.it
Throwback reading: @bonstewart 's connected learning: getting beyond tech determinism while prepping #nacada14 http://t.co/U6foksdQn2
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