week 3 and week 8
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week 3 and week 8
Marketing Integration
Curated by Johnny Li
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NU Social IMC: Televison Expanding To SocialTV

NU Social IMC: Televison Expanding To SocialTV | week 3 and week 8 | Scoop.it
Televison Expanding To SocialTV http://t.co/gziw2Qon...

Via #SocialTVConf
Johnny Li's insight:

TV ads might be the most important marketing communication media for many years but now it is seen as a traditional media with internet gaining more power each passing day. The real problem with TV and other traditional media is the lack of interaction with the audiance. Communication is a mutual activity which expect two parties to be active. The article shows how the TV is undergoing a revolutionary changing. The new socialTV not only allow people to watch TV on-the-go, but also have the oppotunity to communicate both ways to their audience, 

 

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Manyang Manyang's comment, May 9, 2013 8:42 PM
Tv advertisement has been dominant media past many years that most companies tend to use to advertise their products or services to consumers. However, nowadays social media is taking over TV as both parties are able to interact more with one another. Most consumers tend to enjoy interacting and engaging with ads producers and brands being promoted to them.
Josh Maunsell's comment, May 10, 2013 7:07 AM
Yes TV ads have been dominating media these past years. SOcial media has been the trend for social marketing. As consumers become detached from TV; people will move into more engaging forms of media like youtube.
Rescooped by Johnny Li from Social Media and Internet Marketing
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Integration, Content and Analytics Drive B2B Digital Marketing Success

Integration, Content and Analytics Drive B2B Digital Marketing Success | week 3 and week 8 | Scoop.it
A new study contends that mastering digital integration, content marketing and analytics are required for succeeding in the world of B2B digital marketing.

Via Manish Dhane
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Josh Maunsell's comment, March 21, 2013 11:14 PM
Integration's are important for fully utilizing the power of all your business channels when selling to a business. With analytic's in mind; businesses can gauge their success by viewing statistical data and make adjustments.
Manyang Manyang's comment, March 21, 2013 11:19 PM
I totally agreed with Josh comment, business needs to use it integration by using available resources in order to deliver messages to consumers effectively.