integration across all media.
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Rescooped by Yunqi Zeng from The Power of Ideas: Integration across all Media!

New Media Knowledge - The power of integration

New Media Knowledge - The power of integration | integration across all media. |
New Media Knowledge (NMK) is a learning and business information resource for digital interactive media in the UK

Via James Marbeck
Yunqi Zeng's insight:

It is a very useful article which clearly explained how important the brand value is. Since the customers are no longer trusting in advertisements, they preferred the recommendations from friends. Therefore building up the brand loyalty and reputation is the key point of marketing strategy by communicating with customers in integrated communication skills and channels. 

Teagan Adams's comment, September 26, 2013 5:05 PM
James has made a good point here, that people do not just rely on the channels that companies put in place to promote their product/service, but also from what other people have to say about it. This is not always face to face as people often write online, in all different places, about the experience/satisfaction they have had with a company. This puts more pressure on the companies to ensure all customers are satisfied as they act as another form of communication with other customers.
Ahmed Salman's curator insight, September 26, 2013 7:09 PM

This Article discusses the importance of creating brand value and a trusted image through the mediums. I enjoyed this article because it explains that

consumers research their purchase decisions more than ever because advertising is no longer trusted, instead the recommendations of friends are valued more highly than any other source.


Shay Narsey's comment, September 26, 2013 9:54 PM
Ahmed good article because it is true that consumers have the resources available to them to research brands and products which means they are making more informed decisions.
Rescooped by Yunqi Zeng from IMC Weeks 6, 7 & 8: Milestone 2!

How to Develop a Successful Cross-Channel Marketing Strategy

How to Develop a Successful Cross-Channel Marketing Strategy | integration across all media. |
According to a Harvard Business School study, retailers taking advantage of cross-channel marketing were more profitable than those employing only a single channel.

Via Emily Gavigan
Yunqi Zeng's insight:

This article gives the same idea as we learnt in class that the mareketers need to think about how to communicate with consumers in different media and channels. People might forget what they see or temporarily remember the messages that impressed them, but if we can do cross channel to deliver the useful message to the target consumer groups then they will be understand the brand more comprehensively, and easily to be recognised.

Dave Everitt's comment, September 26, 2013 6:45 AM
This article reveals a lot in a short space of time. Dallan I think that this article definitely reinforces the relevance of cross-channel marketing primarily through new age technology to activate the campaigns which are being rolled out in traditional advertising. For example, the article outlines the role social media and mobile friendly content has on the effectiveness of the campaign. Interesting
Jordan Reti Pereira's comment, September 26, 2013 9:11 AM
@Dallan. This article is awesome, as it highlights how some of the most successful eBusinesses operate. For example, the NZ website MightyApe has a cross-channel marketing strategy, where it operates across a number of channels that is made available to customers at their discretion. They have social media pages in places such as FB and Twitter, where they can be "followed" via their website. They also engage in direct mail communication through email subscriptions with dedicated areas of interest (eg. You can be emailed offers for Xbox 360 games only, and Blu-ray movies). This article says that the more you offer, the better you will perform. Although many of these services may not be utilised by many users, the option itself shows that the company is capable of offering such a high level of attention and service to their customer.
Dave Everitt's comment, September 26, 2013 5:17 PM
@Evan. This article details the importance of multi-channel marketing. I think most importantly it outlines the integration of digital mediums to target consumers, such as having paid search and display advertising, social media and marketing to communicate your brand to consumers. When you mention the need for brands to identify the strengths and weaknesses of each medium to best leverage a multi-channel campaign