Integrating Traditional & Digital Media for IMC
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Papa John USA Today Ad | QR Code ® Artist

Papa John USA Today Ad | QR Code ® Artist | Integrating Traditional & Digital Media for IMC | Scoop.it
Here is a creative use of QR Codes in advertising. Papa John's took out a full page ad in USA Today offer a deal on their pizza. (I read the ad in the digital edition) ...
Hamish Parker's insight:

Here's an example of company's using QR codes to help generate interest and attention in their advertisements

 

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Sophie Portet's curator insight, October 7, 2014 7:22 PM

Great example of integrated traditional media and digital media through QR codes.

Rescooped by Hamish Parker from Transmedia: Storytelling for the Digital Age
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Kiwibank gets in on the [transmedia] action with interactive secret agent tomfoolery

Kiwibank gets in on the [transmedia] action with interactive secret agent tomfoolery | Integrating Traditional & Digital Media for IMC | Scoop.it
The Green Ops site will be supported by an above-the-line media campaign with all the elements of a blockbuster launch, including cinema trailers, movie posters with QR codes, outdoor and radio, online advertising and TV spots.

Via The Digital Rocking Chair
Hamish Parker's insight:

Kiwi Bank launching a campaign to help promote the brand using in cinema ads.

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Cam Huu Ta's curator insight, September 19, 2014 12:22 AM

Kiwi Bank is launching their new marketing campaign called EasySwitch through The Green Ops site. The purpose of this campaign is switching process easy and hassle free.

Rescooped by Hamish Parker from Public Relations & Social Marketing Insight
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Top 25 DIY Tips for Better SEO

Top 25 DIY Tips for Better SEO | Integrating Traditional & Digital Media for IMC | Scoop.it

You don't have to be an SEO expert to boost your website's search engine cred. The SEO community shares tips on how individuals and organizations without SEO expertise can increase their sites' search engine rankings.

 

Whether you’re a small business owner or an online marketer at a large company looking to enhance your SEO, the most important thing is to “recognize that the techniques and tactics a DIY SEO'er must use are not universal,” Ward says. “A site that sells hand-carved boomerangs requires different SEO techniques and tactics than a site that sells bobsled parts. While there are some technical aspects to SEO that are common, the ultimate success or failure of your site will be based on SEO and promotion strategies that differentiate you from everyone else."

 

We've grouped the following 25 invaluable DIY tips from SEO experts into four categories: Keywords, Links, Blogging and Social Media, and Strategies....


Via Jeff Domansky
Hamish Parker's insight:

Company's using SEO to advertise their product and services on the internet is becoming increasingly popular

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Jeff Domansky's curator insight, August 12, 2014 1:39 AM

Excellent and suggestions on how to boost your SEO all by yourself.

Rescooped by Hamish Parker from Public Relations & Social Marketing Insight
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7 Memorable Moments in the Dubious History of Product Placement

7 Memorable Moments in the Dubious History of Product Placement | Integrating Traditional & Digital Media for IMC | Scoop.it

Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s.d

 

Ever since Steven Spielberg featured Reese's Pieces in 1982's E.T. (after being turned down by short-sighted M&M reps), brands and content creators have embraced product placement as a sort of commercial symbiosis.

 

...In the meantime, enjoy revisiting a few of the more iconic moments of product integration (some paid, some not) that have helped to shape how writers and producers weave brands into their storylines—with mixed results:...


Via Jeff Domansky
Hamish Parker's insight:

Product placement allowing us to incorporate brands into movies and TV shows

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Jeff Domansky's curator insight, August 12, 2014 2:41 AM

 Fun examples of product placement in big Hollywood movies. 

Sophie Portet's curator insight, August 17, 2014 8:08 PM

How effective is product placement? Do we subconsciously adhere to these products/ brands messages in the things we watch? 

Janardin Bhana's curator insight, August 18, 2014 5:56 AM

Awesome ways of product placement which gets a lot of attention. However the product needs to suit the situation or person who's using the product for greater success.