IntegratedMarketingCommunications
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IntegratedMarketingCommunications
For those studying this 2nd Year Module
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Institute of Promotional Marketing - Latest news headlines - Individual Current Stories > fast.MAP Marketing GAP 2012

Institute of Promotional Marketing - Latest news headlines - Individual Current Stories > fast.MAP Marketing GAP 2012 | IntegratedMarketingCommunications | Scoop.it

Institute of Promotional Marketing - Latest Institute of Promotional Marketing and Industry headlines - more consumer take advantage of traditional sales promotions than those online...

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Cutting Through the Clutter: 5 Characteristics of Winning TV Ads | Nielsen Wire

With 38 ads on average airing per minute across national TV*, breaking through the clutter is essential. According to a recent analysis from Nielsen, there are five common characteristics of TV ads that resonate with consumers.
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Wen Gao's curator insight, May 7, 2014 5:02 AM

New Zealand TV industry is walking on the right track, but there are still some weaknesses that we as marketers cannot be blind to. One of them is the clutters of TV ads. With the increase of number of ads, the clutters of the ads become a serious problem. Today’s customers not only care about the product coming from the ad but also the quantity and acceptability of the ads. Therefore cutting through the clutters is an essential work that marketers and advertisers should do. According to a recent analysis from Nielsen, there are five common characteristics of TV ads that resonate with consumers. Appropriate Humor – It can arouse the interest of audiences and increase their liking and memory both to the ad and the product; Relatable characters & situations - Audiences will connect with personalities and scenarios with whom they can identify; Simple & upbeat storyline – A hard sell ad is not so effective than a soft one , people can identify ads easily if they fit their personalities; Character dialogue to tell a Story – Today’s ads are not just about delivering information, it is more like telling a story to customers; Last but not least, build an emotional connection – if an ad can touch emotions, it can communicate with audiences better. To sum up, a good ad means it can arouse audiences’ recognition and recall. The clutters can cause resentment and resistance of audiences. To create a true winning commercial is not only an undeniable art form, we should pay attention to these techniques. 

yundy wang's curator insight, August 10, 2014 5:40 AM

New Zealand TV industry is walking on the right track, but there are still some weaknesses that we as marketers cannot be blind to. One of them is the clutters of TV ads. With the increase of number of ads, the clutters of the ads become a serious problem. Today’s customers not only care about the product coming from the ad but also the quantity and acceptability of the ads. Therefore cutting through the clutters is an essential work that marketers and advertisers should do. According to a recent analysis from Nielsen, there are five common characteristics of TV ads that resonate with consumers. Appropriate Humor – It can arouse the interest of audiences and increase their liking and memory both to the ad and the product; Relatable characters & situations - Audiences will connect with personalities and scenarios with whom they can identify; Simple & upbeat storyline – A hard sell ad is not so effective than a soft one , people can identify ads easily if they fit their personalities; Character dialogue to tell a Story – Today’s ads are not just about delivering information, it is more like telling a story to customers; Last but not least, build an emotional connection – if an ad can touch emotions, it can communicate with audiences better. To sum up, a good ad means it can arouse audiences’ recognition and recall. The clutters can cause resentment and resistance of audiences. To create a true winning commercial is not only an undeniable art form, we should pay attention to these techniques. 

yundy wang's curator insight, September 14, 2014 12:53 AM

New Zealand TV industry is walking on the right track, but there are still some weaknesses that we as marketers cannot be blind to. One of them is the clutters of TV ads. With the increase of number of ads, the clutters of the ads become a serious problem. Today’s customers not only care about the product coming from the ad but also the quantity and acceptability of the ads. Therefore cutting through the clutters is an essential work that marketers and advertisers should do. According to a recent analysis from Nielsen, there are five common characteristics of TV ads that resonate with consumers. Appropriate Humor – It can arouse the interest of audiences and increase their liking and memory both to the ad and the product; Relatable characters & situations - Audiences will connect with personalities and scenarios with whom they can identify; Simple & upbeat storyline – A hard sell ad is not so effective than a soft one , people can identify ads easily if they fit their personalities; Character dialogue to tell a Story – Today’s ads are not just about delivering information, it is more like telling a story to customers; Last but not least, build an emotional connection – if an ad can touch emotions, it can communicate with audiences better. To sum up, a good ad means it can arouse audiences’ recognition and recall. The clutters can cause resentment and resistance of audiences. To create a true winning commercial is not only an undeniable art form, we should pay attention to these techniques. 

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The difference between paid, owned and earned media - 5 viewpoints - Smart Insights Digital Marketing Advice

The difference between paid, owned and earned media - 5 viewpoints - Smart Insights Digital Marketing Advice | IntegratedMarketingCommunications | Scoop.it
Defining paid, earned and owned media With the rise in importance of social media and online PR, we’re seeing more companies change their method of budg. Marketing topic(s):Customer acquisition strategy.
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“Brandalism”: An Anti-Advertising Movement Led By Street Artists

“Brandalism”: An Anti-Advertising Movement Led By Street Artists | IntegratedMarketingCommunications | Scoop.it

An international community of artists has converged upon the U.K. under the banner of a project called “Brandalism.” The effort spanned five days and the cities of London, Manchester, Leeds, Birmingham and Bristol, and by the time the crew was finished over 33 billboards had been subverted, in what the group calls the largest ever subvertising project in U.K. history.


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Shani McGee's curator insight, March 26, 2014 3:59 PM

I find this article quite interesting, as I have never heard of this happening before. Brandalism?! Are these people seen as our 'enemies'. As a student studying Marketing I find it very offensive in a way that these individuals are ruining the hard work of others. Really is a dog eat dog world out there huh!

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The Future Of Ethics In Branding | Fast Company

The Future Of Ethics In Branding | Fast Company | IntegratedMarketingCommunications | Scoop.it
Great read: The Future Of #Ethics In #Branding via FastCompany http://t.co/gg3fTejm #CSR...

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Autumn Valido's curator insight, April 5, 2014 4:16 AM

This article is written from the perspective of a marketing writer. It is interesting to read that a job he was offered made him question the benefits of financial future security or his ethical views. He was offered a job with a tobacco company for 6 months and have enough money at the end to retire; but deliberated that two of his family members have died from using cigarettes so he turned down the offer.

The writer predicts future branding and potential trending markets including Facebook audiences and also predicted that most brand strategies today will use multi-sensory. It is interesting reading his perspective on marketing and branding and takes consideration of future markets by asking consumers about what they would desire from an ethical advertisement. 

Siu TalauBrown's comment, May 12, 2014 9:00 PM
Seeing that brand was very important to the organisation they were willing to offer deals to consumers. However, with the situation being present the offer has been declined. This article has shown how branding is important in marketing and how advertising can be seen hugely as a help factor for their company. The writter has learnt from themselves the effects of advertising and how ethics and advertising do not go together. This article has shown that most brand strategies today would use different ways to create more consumers. The writer has taken into consideration what the organisation is trying to do and has been aware that as part of the marketing business he should ask what other consumers desire\
Siu TalauBrown's curator insight, May 12, 2014 9:02 PM

Seeing that brand was very important to the organisation they were willing to offer deals to consumers. However, with the situation being present the offer has been declined. This article has shown how branding is important in marketing and how advertising can be seen hugely as a help factor for their company. The writter has learnt from themselves the effects of advertising and how ethics and advertising do not go together. This article has shown that most brand strategies today would use different ways to create more consumers. The writer has taken into consideration what the organisation is trying to do and has been aware that as part of the marketing business he should ask what other consumers desire\

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The Future Of Public Relations

The Future Of Public Relations | IntegratedMarketingCommunications | Scoop.it

As Public Relations evolves into PR 2.0, it’s clear that the PR practice of the future will be very different to that of today. We can see the changes taking place right before our eyes: the media landscape is shifting, audiences are fragmenting, bloggers and social contacts are becoming more trustworthy than mainstream media….

 

And the smart PR professional is already adapting: producing rather than just distributing content, “narrowcasting” specific messages to smaller audiences, and communicating with influencers rather than media professionals.

 

But in what other ways will Public Relations change? What will PR look like in the year 2050?

 

By Pickanews UK -- http://bit.ly/NhxfqB ;

Source: http://bit.ly/LV5vMA ;


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Millennials' CPG Brand Choices Influenced by Promotions, New Media

Millennials' CPG Brand Choices Influenced by Promotions, New Media | IntegratedMarketingCommunications | Scoop.it
A number of promotional tactics appear to affect Millennial shoppers' brand decisions more heavily than the average shopper, according to a SymphonyIRI report released in.

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Pay Per Click – Advertising Statistics and Trends [infographic]

Pay Per Click – Advertising Statistics and Trends [infographic] | IntegratedMarketingCommunications | Scoop.it

Pay Per Click

Businesses and marketers are always keen to observe the trends with pay per click advertising, as pay per click advertising may be proving to be more beneficial than just aligning efforts to rank sites through organic searches.


Via Strategy Plan One, NeilKelley
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How to Break Out of a Creative Rut | Copyblogger

How to Break Out of a Creative Rut | Copyblogger | IntegratedMarketingCommunications | Scoop.it
Ideas for unleashing your creativity when you find yourself in a creative rut ...
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Brands struggle with mobile: News from Warc.com

Brands struggle with mobile: News from Warc.com | IntegratedMarketingCommunications | Scoop.it

WARC, the largest source of intelligence on marketing, advertising, media and research, report that only 8% of 250 global marketers feel their organisations are very advanced in mobile marketing.


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Trust in Advertising – Paid, Owned and Earned | Nielsen Wire

Trust in Advertising – Paid, Owned and Earned | Nielsen Wire | IntegratedMarketingCommunications | Scoop.it
Overcoming the trust deficit in advertising is all about using social and owned media experiences in ways that give paid advertising more legitimacy, says Nielsen Global Head of Advertiser Solutions Randall Beard.
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Global Social Media Check-Up 2012

The Burson-Marsteller Global Social Media Check-Up 2012 examined the Fortune Global 100’s use of popular social networking platforms.

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"The Power of Like 2" Offers New Insights into How Social Marketing Delivers ROI (comScore Voices)

"The Power of Like 2" Offers New Insights into How Social Marketing Delivers ROI (comScore Voices) | IntegratedMarketingCommunications | Scoop.it

By understanding the core elements of maximizing reach on Facebook – Fan Reach, Engagement, and Amplification – brands can benchmark their performance against other brands and devise strategies to improve on these dimensions and deliver measurable social marketing ROI.

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Direct Marketing News – Epsilon: Open rates for triggered emails ...

Direct Marketing News – Epsilon: Open rates for triggered emails ... | IntegratedMarketingCommunications | Scoop.it
By: Direct Marketing News Marketing services firm Epsilon and the Direct Marketing Association's (DMA) Email Experience Council released the Q1 2012.

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Coca Cola Content 2020 Part One

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands.

 

In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story".


Via Martin Gysler, Greg Clemett
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Ash Sadek's curator insight, May 3, 2014 9:44 AM

Just because I love everything Coca Cola does!

Grizzel Fonseca's curator insight, May 13, 2014 4:05 AM

I agree with Coca Cola about moving away for creative excellence to content excellence. They have developed their brand and established it well in the world. They are looking at ways to stay on top of other competitors; it is very smart of them to make sure their consumers are happy with the product and how they can connect with audiences. By creating the brand and establishing the brand does not mean long term profit or customer loyalty. It is how the business continues to market the brand that results in customer loyalty and profit. Coca Cola that identify this and made it their focus to create a strong customer loyalty with their audience; making sure the consumer shall never drift away from the brand and company.

 

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Transmedia: the Future of Marketing Communications « Transmedia ...

Transmedia: the Future of Marketing Communications « Transmedia ... | IntegratedMarketingCommunications | Scoop.it
The rise of each new medium — print, motion pictures, radio, television — introduces new forms of communication and entertainment. Often, the new medium initially replicates what came before: Many early movies were ...

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Customers Don't Give A Damn About Your Content, They're Only Following You For Promotions And Exclusive Offers

Customers Don't Give A Damn About Your Content, They're Only Following You For Promotions And Exclusive Offers | IntegratedMarketingCommunications | Scoop.it

Marketers don't get why consumers want to engage and follow their brands in the social media space.
Read more: http://www.stargroup1.com/blog/even-more-proof-major-disconnect-between-brands-and-consumers-when-it-comes-social-media#ixzz1jD9JzjSh


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22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic] | Copyblogger

22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic] | Copyblogger | IntegratedMarketingCommunications | Scoop.it

This infographic demonstrates how to repurpose existing content in a different media format, get more bang from your archives, and reach new and different audiences in the process.

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