Brand leveraging
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Rescooped by Rachel Curtis from MarketingHits
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How Top Brands Use Twitter #INFOGRAPHIC

How Top Brands Use Twitter #INFOGRAPHIC | Brand leveraging | Scoop.it

Did you know that with more than 13 million followers, Facebook is the most followed company on Twitter and the crown of most engaging brand goes to eBay. What if I told you that, 58 percent of world's top brands have over 100,00 followers on Twitter, and that, majority of brands average at most ten tweets per day. These statistics came from Simply Measured study, which analyzed how the worlds top brand are leveraging Twitter in their marketing strategy. Check out what they found in the infographic below, take some notes, and don't forget to tweet!


Via Brian Yanish - MarketingHits.com
Rachel Curtis's insight:

Some of the top Brands are using twitter to leverage their own brands, helping to build their own equity by latching onto the popularity of Twiter giving people another opportunity to follow brands such as Facebook

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Rescooped by Rachel Curtis from Digital-News on Scoop.it today
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Is Your Twitter App Creating Negative Social Proof?

Is Your Twitter App Creating Negative Social Proof? | Brand leveraging | Scoop.it
A perfect example of a brand leveraging social proof are major publishers (such as Mashable and Forbes) who showcase the number of shares, likes and/or views for each post or article.

Via Thomas Faltin
Rachel Curtis's insight:
This article describes the equivalent of social media peer pressure, people following the majority when many people share or follow or comments on certain topic or post on social media it makes people feel as though this topic must be important therefore they follow the crowd and do the same thing , social media is commonly use do helpeople leverage brands by using the people within the social media to make the brand seem important enough to follow
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Rescooped by Rachel Curtis from Business Tips
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Leveraging your Employees to Strengthen your Online Brand

Leveraging your Employees to Strengthen your Online Brand | Brand leveraging | Scoop.it
Branding is one of the single most important aspects of successful marketing. 

With the continual growth of the internet and technological innovations
that make it easier to access the web, onlin

Via TechinBiz
Rachel Curtis's insight:

leveraging your employees can be successful when marketing your brand, as most people will already have social media and followers 

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BSN's curator insight, September 10, 2014 4:26 PM

Leveraging your Employees to Strengthen your Online Brand.

#branding #business

Scooped by Rachel Curtis
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3 Ways Your Business Can Use Twitter For Competitive Intelligence

3 Ways Your Business Can Use Twitter For Competitive Intelligence | Brand leveraging | Scoop.it

Once you have your competitors on your Twitter radar, here's three ways you can gain competitive intelligence that can ultimately help your brand as well. leveraging publicly available information from your competitors on social media. For example, if a competing business chooses to crowdsource ideas for its new marketing campaign on social media, you have every right to capitalize on this opportunity and gain insights on what it’s up to

Rachel Curtis's insight:

This describes three ways in which using Twitter can create a competitive advantage over the competition ,this in turn will help leverage your brand by learning more about your competition.  by learning more about your competition by firstly analysing your competitors tweets, new product pictures of cats etc, and findo out which of those tweets are being re tweeted and commented on . The next step step is to find out who is following your competitor from this information you can find new organisation s and people to format relationships with in order to create a stronger brand by leveraging your brand on what has been done successfully by others, 

The last step is study your competitors bios and learn more about who they are and our successful they are in the industry. 

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