Integrated PR
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Why PR professionals need to learn the language of the boardroom - PRWeek UK

Why PR professionals need to learn the language of the boardroomPRWeek UKThere has been more talk than action on measurement in PR in the past couple of decades. Kate Magee attended the recent AMEC conference to hear the latest proposals.
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Dull, Irrelevant Content Hampering B2B Lead Gen Success

Dull, Irrelevant Content Hampering B2B Lead Gen Success | Integrated PR | Scoop.it
Sales - Only one in five B2B marketing and sales professionals (20%) say their demand generation campaigns are fully effective, whereas 80% say they are ineffective to semi-ineffective, according to a survey ...
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