Integrated Marketing Communications- Consumer behavior
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Integrated Marketing Communications- Consumer behavior
Integrated Marketing- Consumer behavior/ Consumer decision process
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Google Glasses And Other Prescriptions for Consumer Engagement - Forbes

Google Glasses And Other Prescriptions for Consumer Engagement - Forbes | Integrated Marketing Communications- Consumer behavior | Scoop.it
Marketers have been trying to capture that magic moment when a potential consumer is actually looking to interact with their brand.
Nakita Samuel-Carter's insight:

I agree with the concept behind this article using our smartphones to "capture that magic moment when a potential customer is actually looking to interact with the brand." It is important for marketers to be able to communicate and provide overlays of information to not only their existing customers but also to future customers as well. It is good to have direct two way communication between the brand and its customers as it will create that ever so important personal bond and attachment to the brand. People love sharing things these days and if they see what other people are posting up word of mouth so to speak can then be created and consumers will be influnced by others to make a conncetion with a brand and to purchase its goods.

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Beyond Facebook: The evolution of communication and consumer decision-making

Beyond Facebook: The evolution of  communication and consumer decision-making | Integrated Marketing Communications- Consumer behavior | Scoop.it
The Produce News - Covering fresh produce around the globe since 1897
Nakita Samuel-Carter's insight:

I think that this article shows how important it is to communicate with and engage with your customers in order to know what it is that they want. By having a channel of two way communication with the customer it makes it easier for an organization to be aware and take on board what they need to do in order to influence their customers decision making process easier. It also creates a more personal bond with the organization/ brand and the customer which is another factor in the desicion making process. Also using social media in conjunction with tradtional marketing practices allows a faster and more instant means of keeping up with the trends and changing circumstances that comsumers are going through. This works as an advantage to problem recognition responses for our customers. We need to know how to influence our customers purchase behavior and be successful at. The more channels of accurate and effective information a customer can get the better about a product or service the better.

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Nandy Lihandra's comment, April 9, 2013 7:35 PM
I agree with you. This article was great in the way it explained that there's no real difference between social media and traditional sales and marketing. It is safe to say that nowadays people would prefer to go online to purchase things, therefore it's important for companies to know how to attract their customers as well as how to create that personal bond with them even over social media. Like you said in your last sentence, the more information a customer gets about products/services, the better chance of the customer actually purchasing something and coming back because they know that the information they receive is accurate and effective.
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What Collaborative Consumption Means For Marketers « BBH Labs

What Collaborative Consumption Means For Marketers « BBH Labs | Integrated Marketing Communications- Consumer behavior | Scoop.it
Nakita Samuel-Carter's insight:

How do you think that collaborative consumption will effect the decision making process of consumers as this way of "me meets we" way of thinking evolves? Could it make things harder for marketers or easier and how do we achieve to meet the needs of our customers now?

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