Integrated Marketing Communications
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Why does Ben & Jerry's have such loyal customers?

Why does Ben & Jerry's have such loyal customers? | Integrated Marketing Communications | Scoop.it
Why does Ben & Jerry's have such loyal customers?, Why does Ben & Jerry's inspire such consumer loyalty? Here's why
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18 Things You Never Knew Started As Marketing Ploys

18 Things You Never Knew Started As Marketing Ploys | Integrated Marketing Communications | Scoop.it
Everything you know is a lie.(18 Things You Never Knew Started As Marketing Ploys http://t.co/RcwTrBQ4K3 http://t.co/QSdW7Eyc0N)...
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95% of Small Businesses Failed on Social Media

95% of Small Businesses Failed on Social Media | Integrated Marketing Communications | Scoop.it
This is not a sweeping statement. 95% of small businesses, whether they are B2C (Business to Consumer) or B2B (Business to Business), has failed on social media marketing.
Samantha Mayo-Smith's insight:
Should all businesses engage in social media marketing? Or should it be left to the big guys?
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Market research can no longer predict what consumers will like

Market research can no longer predict what consumers will like | Integrated Marketing Communications | Scoop.it
In 2007, 10,000 people around the globe were asked about portable digital devices. It was part of a study conducted by the global media company Universal McCann. One of the hottest topics at the time was the first iPhone, which was announced but hadn’t yet been released. Once researchers tallied the results, they reached an...

Via Verilliance, Harry Gage
Samantha Mayo-Smith's insight:

This is an interesting article to stumble upon; About an hour ago I watched a program and in one scene the marketing manager was showing a new design for a product and stated that the results from market research and focus groups had been through the roof. The exec replied that he didn't like the new design and that often consumers don't know what they really want until you give it to them! So in the end they went with a completely different design which turned out to be even more of a hit. watching this made me realize that statement to be true; often people think they like or want something if you put it in front of them when in actual fact it may in the end not really be what they truly desire or often consumers don't even know what they want. 

 

Stumbling on this article furthers this thinking even more...! 

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Harry Gage's curator insight, March 10, 2014 7:12 PM

Interesting article suggesting marketing is going to become more instinctual in the future? @marcoms2014

Jana Jess's curator insight, May 11, 2014 3:29 PM

This is really interesting!!!!!

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Social Media Update 2013

Social Media Update 2013 | Integrated Marketing Communications | Scoop.it
42% of online adults use multiple social networking sites, but Facebook remains the platform of choice
Samantha Mayo-Smith's insight:

A Rather interesting Article to get some facts on the usage of social media by the adult demographic! Did u know that 73% of adults have a social media page? and that 42% are on multiple social media sites?

 

Its also interesting to note the different demographics that different social media sites attract; for example Pinterest holds particular appeal to female users (women are four times as likely as men to be Pinterest users), and LinkedIn is especially popular among college graduates and internet users in higher income households!

 

 

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Don’t be a page in the crowd—be a social media standout! | Affordable Digital Marketing Agency in Chicago | Mabbly

Don’t be a page in the crowd—be a social media standout! | Affordable Digital Marketing Agency in Chicago | Mabbly | Integrated Marketing Communications | Scoop.it
Nowadays all businesses are trying to establish their positions in social media. Here are some tips for businesses to be unique and social media standouts!
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Jonathan Chan's curator insight, May 12, 2014 8:51 AM

With the amount of businesses jumping onto the social media bandwagon,  differentiating oneself from the competition can be hard sometimes.
The use of creative marketing techniques and constant innovative product development can see the successful deployment social media strategies. 

It the context of social media, products and service can differentiated by using the following key steps. Value, Product and Customer Service Difference. 

Competitive pricing alone is not enough to increase sales.  One can deliver value to customer's such a quality.This can be portray through celebrities endorsements on social media sites.


Product Differentiation can be done through using creative techniques to demonstrate product/service uniqueness. The could use mediums such as youtube or instagram.

Customer Service Differentiation can be executed through the use of customers testimonials, facebook likes, or being a favourite on twitter. One must know their products and service well before trying to get a positive response from target markets.

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The Dead Zones: When Not to Post to Social Media

The Dead Zones: When Not to Post to Social Media | Integrated Marketing Communications | Scoop.it
Now that everyone knows the best times to post on social media– and if you don’t, take a look at our infographic for a refresher–we started thinking about the flip side to the golden hours: the dead zones.
Samantha Mayo-Smith's insight:
Interesting look at the hours each page is used least and interesting how their not all the same.
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How has Integrated Marketing Communications (IMC) contributed towards the evolution of Brand communications?

How has Integrated Marketing Communications (IMC) contributed towards the evolution of Brand communications? | Integrated Marketing Communications | Scoop.it
Introduction Over the couple of previous decades, research on IMC (Integrated Marketing Communication) has generated immense discussion leading to interesting contribution to the evolution of IMC a...

Via Angelina Singh, Kimberley Mar
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Kristoffer Erdal Klemetsdal's curator insight, May 10, 2014 10:14 PM

Imc is not just considered a marketing concept but also as a whole strategic business process. 

Its importante to have strategical focused Imc process that can drive the business to develop not only powerful but also attractive brand and brand equity as factors for the success of the organizations

MinhThanh_Ha's curator insight, September 29, 2014 8:44 AM

Integrated Marketing Communication is seen as the key of the success of brands. Based on that, brand can build strong relationships with its targeted consumers and attract/create new potential consumers.

IMC also helps marketers to notify, convince and remind consumers directly or indirectly of the brand's image and message. IMC brings a lot of benefits to most business. Integrated marketing communication can drive business to develop powerful and attractive brand and brand equity as dominant factor for the success of organisations.

It builds brand equity by establishing the brand in memory by applying some marketing communications: advertising, public relation, personal selling, etc.

Rachel Chen's curator insight, October 2, 2014 11:29 PM

The success of the brand relies on the foundation created through their brand management programme. Brand management programmes should be match up with the fast pace of technology and must be well aware of introducing their brand to the right consumers at the right time and right place. Brand management programmes should be match up with the fast pace of technology and must be well aware of introducing their brand to the right consumers at the right time and right place. Build strong relationships with its targeted consumers and attract/create new potential consumers. IMC also helps marketers to notify, convince and remind consumers directly or indirectly of the brand's image and message. IMC brings a lot of benefits to most business.

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Why Can't Amazon And Apple Catch a Break on Madison Ave? | Digital - Advertising Age

Samantha Mayo-Smith's insight:

An interesting read. When reading the headline "why cant Amazon and Apple catch a break" you think to yourself here is two of the worlds largest company's and your telling me that when it comes to advertising well basically they suck..?

 

There are a few lessons that can be learnt from reading this article. Media buyers say Apple and Amazon are slow, cocky, stingy and arrogant with little care for relationships.  And that perhaps the biggest issue hindering their ad growth is that advertising is an afterthought, a blip on the balance sheet and that it is still viewed by some as immaterial and potentially detrimental to the cash cows.

 

However on the contrary as much as it pains me to say it makes you beg the question, if Apple the largest company in the world with a total revenue of $171 Billion and arguably some of the most brand loyal consumers and can still have such success whilst being terrible advertisers; how important is advertising and promotion to a brand? And in Apples case can you be terrible advertisers but still have a very strong successful brand?

 

A little food for thought.

 

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