Integrated Marketing Communications
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Rescooped by Richard Crosby from Off-beat wine & spirit news from VINGLISH!

Social Media Explained with Wine

Social Media Explained with Wine | Integrated Marketing Communications |

#social media explained thru' #wine...


Via VINGLISH - One stop shop for language services & training for the wine & spirit, food and travel industries
Richard Crosby's insight:

I feel there is no better example of social media explained through a image than this one here.


If you still dont understand how social media could be effective after seeing this image than I dont know what could help you. It gives an example of every social media and how to use it with wine as an example, each image is a great example of how to create awareness.

Brianne Mellon's curator insight, May 7, 2014 9:59 AM

Shows how you would explain wine differently through all social media sites. Very interesting and useful for first-time users! This could be especially helpful for older, non tech-savy people or someone who works for a company but is not familiar with marketing techniques. 


I also think this is important to keep in mind when running a marketing campaign. It shows the best way to explain your product and which ways of communicating are better than others. 

kaitlin lelievre's curator insight, May 13, 2014 9:13 PM

socail media explained with one common example anyone could understand. And also can show how intergrating different media to add or support a corporate message is easy

Michele Zanandrea's curator insight, June 19, 2014 4:35 AM


Rescooped by Richard Crosby from Building Awareness!

3 Ways to Build Awareness and Get Ideas for Your Website Blog

3 Ways to Build Awareness and Get Ideas for Your Website Blog | Integrated Marketing Communications |

Knowing who your customer is and how your product or service meets their needs is absolutely critical to being successful in any business.

Via Ricochet Partners
Richard Crosby's insight:

In a world where the Internet is a huge part of peoples lives the modern business needs the internet like a peanut butter needs jelly. This article gives 3 great tips and techniques to make the most of the internet with your companies website through building awareness. In such a highly competitive business world getting noticed is of the most importance along with knowing whom your audience is. The article states that you must "engage your readers and customers" for example they suggest the use of polls and quiz's. The next thing is to "listen to what they have to say" this will help you so that you may better adjust your strategy to them and their likes and dislikes about your company/website. The final key tip they suggest you acknowledge is to "be where your clients and customers are", by using the top two tips you can better target your potential buyers! 3 Tips that I highly value and find relevant for company websites and the company itself

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Rescooped by Richard Crosby from Advertising!

How Advertising is an Appropriate Marketing Strategy for every Brand?

How Advertising is an Appropriate Marketing Strategy for every Brand? | Integrated Marketing Communications |
There are various tools of marketing used by a brand or product owner. Amongst the various tools of marketing, advertising is an important as well as essential tool to bring a boost in the brand...

Via Tdi India
Richard Crosby's insight:

I decided to scoop this article just on the pure down to basics relevance and importance it has to IMC from an advertising stand point.


It points out they way advertising connects to consumers and the way the message can be delivered and received through a advert. This is the essential point to an advert and many advertisements create different and new ways to communicate that message. Whether its to promote a product or increase brand awareness, there is numerous ways to advertise this.


The other point they made which is of high relevance to an IMC plan is that advertising can boost a brands business. Obviously the most common effect is product sales, which therefore directly affect the business.


So these are just two ways that advertising can be an effective tool for an IMC plan, especially for a business as they can greatly affect that businesses profits and awareness. 

Hyungjin Shin's curator insight, April 23, 2014 5:24 AM

It is significant to use the right channel for the chosen target audience.

Even if there are lots of advertising, company can fail to attract potential customers.

There has to be thorough research before implementing any forms of advertising tools.

If all these consider at the beginning stage, there would  occur unique impression and competitive advantage among competitors as the article says.

Owen's curator insight, May 15, 2014 12:31 PM

advertising is the common way to release a brand

Scooped by Richard Crosby!

best in integrated marketing communications: ellen ... - Bucket Media

best in integrated marketing communications: ellen ... - Bucket Media | Integrated Marketing Communications |
BEST IN INTEGRATED MARKETING COMMUNICATIONS: ELLEN DEGENERES WINS THE OSCAR! The 86th Academy Awards and Ellen DeGeneres took Integrated Marketing to a whole new level last night. It is safe to say ...
Richard Crosby's insight:

Evidence that social media is at an all time high right now and that marketers should take full advantage with their Integrated Marketing Communication plans. This combination of celebrities, social media and and a high profile event sparked such awareness through retweets that the Twitter systems crashed.....maybe this could also be taken advantage of right now for businesses looking to improve their brand equity??

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