Product Placement
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Product Placement Goes Digital

An uproar spread across the Web recently, when an ad for a new movie mysteriously appeared in the rerun of an old TV show. Taylor Orci takes a look at the bu...
Rachel Curtis's insight:

Product placement is moving to new heights when integrating products into television programmes with the likes of old television programmes that are being re-run products that weren't there in the filming of the show are now being integrated digitally after filming giving the chance of new films and products to be placed into programmes that were filmed well before their time

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Product placements make their way from Hollywood to YouTube ...

Product placements make their way from Hollywood to YouTube ... | Product Placement | Scoop.it
“A television spot is temporary, but product placement lasts forever,” said Mark Owens, executive vice president of the Branded Entertainment Network, which connects brands to projects. The service is owned by Bill Gates' ...
Rachel Curtis's insight:

We most commonly see product placement interraced into movies and sitcoms and usually less in your face in reality television but now with the popularity of the Internet and social media product placement is being integrated into social media such as youtube due to the nature of the media presented being videos 

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Reality Roundtable: Advertising with Product Placement

Gordon Ramsay and our roundtable guests let us know how they handle product placement in their reality shows without looking like a "sell out."
Rachel Curtis's insight:

The integration of product placement in to reality television programmes such as those featuring Gordon Ramsay are more difficult to have without looking like a sell out to the viewers, therefore the integration can't be to blatant they have to be integrated in a way that is smooth and fitting with the reality nature of the programme

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Sasha Presland-Tack's curator insight, October 2, 2014 7:31 PM

Another interesting thing to know, the reality hosts' discuss how much and how little product placement they can advertise on their shows. Gordon Ramsay explains that he does not show any product labels on his 'Hell's Kitchen' show, however others have to mention it all. Which they then described it as awkward product placement. Personally something i have never noticed until now.

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5 Blatant Uses of Product Placement in Film

5 Blatant Uses of Product Placement in Film | Product Placement | Scoop.it

ffecThe art of product placement is supposed to incorporate the shift away from ‘in-your-face’ advertising to more subtle promotions. But at times product placement does the exactly opposite.


Via casey koekemoer
Rachel Curtis's insight:

Product placement in movies can be very e

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Olivia Gray's curator insight, August 13, 2014 12:05 AM

Product placement really does work because I had no idea what FedEx was until I watched the movie  Cast Away ! But in reality it can be a bit over the top and cheesy. Although, any publicity is good publicity right? 

Sasha Presland-Tack's curator insight, October 2, 2014 7:40 PM

Personally i have noticed that the more obvious the product placement is in movies, that those movies are usually the worst. I find it quite distracting and cheesy. 

Payton Cox's curator insight, October 6, 2014 12:54 AM

Cast away is a good example of how product placement can be integrated into movies. Tom Hanks befriends a volleyball who he personifies into an actual character “Wilson” (Wilson as in the Wilson Sporting Goods Company). It really does not get more blatant than that! It raises the question though, the more obvious the product placement, the more affective? Or do consumers create negative associations with brands that do this?