Consumer Engagement
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How Estimated Reading Times Increase Engagement With Content

How Estimated Reading Times Increase Engagement With Content | Consumer Engagement | Scoop.it

How much time does the average adult in the United States spend with digital media every day? According to an August 2013 estimate by eMarketer: 5 hours and 16 minutes. Calculated another way, that’s 316 minutes per day. How many of those 316 minutes do they spend reading your content?

 

Estimated Online Reading Time

 

Basic website analytics can give you an idea with time-on-site and bounce rate metrics. A more sophisticated analytics implementation could tell you exactly how far down on the page your readers get, and how long it takes them to get there.

 

But, if you just tell readers how many minutes it will take them to read your article, they’ll be more likely to read it. It’s psychology at work. That, in turn, works in your favor.

 

Here’s what you need to know about estimated reading times online: where they came from, why to use them, how to calculate them and when to avoid them.

oliviachristy's insight:

This is an interesting scientific approach to the question of consumer engagement on social media.Understanding how long a user is likely to spend reading any given content could provide valuable insight into their level of engagement. Marketers can tailor their content to best hold the consumers attention.

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Rescooped by oliviachristy from Business: Economics, Marketing, Strategy
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Welcome to the Era of Engagement Marketing

Welcome to the Era of Engagement Marketing | Consumer Engagement | Scoop.it
Marketing has changed more in the last 5 years than it has in the last 500. It's time for marketers to shift from the eras of mass and transactional marketing, and into the new era of engagement marketing. Here's why -- and how.

Via Pantelis Chiotellis
oliviachristy's insight:

Consumers are armed with more information to help them in the purchase decision process than ever before. Marketers need to be able to be savvy in the art of behavioural marketing as well as knowing how to gain mass appeal; now that content has the capacity to be shared globally, instantly.

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5 Ways Brands Can Use Pinterest to Boost Consumer Engagement

5 Ways Brands Can Use Pinterest to Boost Consumer Engagement | Consumer Engagement | Scoop.it
Here are five ways companies can jump on the Pinterest bandwagon to reach a quickly growing and engaged audience.

Via Efraim Silver
oliviachristy's insight:

Pinterest is an interesting platform that could allow brands to encourage greater engagement among their consumers. The possibilities for conversations and sharing between brands and consumers could be very beneficial for marketers wanting instant customer insights, for building a loyal brand following and for engaging customers by showing them how valued they are.

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Kohl’s Banking on YouTube Marketing Series to Boost Consumer Interest, Engagement | Mobile Marketing Watch

Kohl’s Banking on YouTube Marketing Series to Boost Consumer Interest, Engagement | Mobile Marketing Watch | Consumer Engagement | Scoop.it
Kohl’s Banking on YouTube Marketing Series to Boost Consumer Interest, Engagement http://t.co/sFvt8NfxW6

Via Andre Castaybert
oliviachristy's insight:

In an increasingly fragmented marketing environment with consumers who have been accustomed to getting what they want instantly and all hours (including their advertising messages).

 

Kohl's have caught on with the use of YouTube. Perhaps this will give the brand a new life and increase audience attention and engagement.

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The Rocket Science Of Increasing Facebook Engagement

The Rocket Science Of Increasing Facebook Engagement | Consumer Engagement | Scoop.it
The below infographic from Quicksprout breaks down, how much traffic does Facebook generate, some engagement tips and creative ideas, best time to post, how Facebook can help grow your business and how social media managers can increase Facebook...
oliviachristy's insight:

Audiences are faced with content at all hours of the day across an increasing number of platforms. The article suggests that marketers need to keep it simple in order to gain consumer engagement on Facebook. Short messages and use of emojis are examples to quickly transmit a message before the viewer becomes disinterested.

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Angela Balzano's curator insight, April 30, 2014 10:46 AM

This article and infographic breaks down how much traffic Facebook generates and engagement tips and ideas about how to optimize your Facebook posts. Some of the main points of the article explain that you need to post your updates strategically, frequently and on time. The article also highlights that people love posts about technology, entertainment, social media, quotes and informative news. 


Facebook is such a useful and free tool for companies to use.  From what I've learned from experience many companies are not utilizing this platform the best of their ability.  The potential reach of Facebook is millions and there are strategies for companies to effectively post on Facebook (and other platforms) that will help them reach the largest audience possible.  Companies need to tackle the endeavor of learning how to harness the power of social media.

luke sumich's curator insight, October 2, 2014 10:46 PM

To increase consumer engagement through Facebook, ask questions in your status updates.

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Skyrocket Your Consumer Engagement with the Right Social Media Images

Skyrocket Your Consumer Engagement with the Right Social Media Images | Consumer Engagement | Scoop.it
Want to increase your engagement on social media? Find out how to use images to your advantage.

Via Thomas Faltin
oliviachristy's insight:

For marketing on social media, particularly on blogs or sites like Instagram and Tumblr. image is key. Without the right images their could be a lack of synergy with the strategic parts of campaign. More importantly though, if the images are not spot on, the viewer won't be motivated to pay attention or bother engaging with the brand.

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luke sumich's curator insight, October 2, 2014 10:43 PM

As a marketer you need to evaluate what social media images are generating the most interest, then use similar images to increase engagement

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Instagram registers consumer engagement 18 times that of Facebook: L2 Think Tank - Mobile Marketer - Research

Instagram registers consumer engagement 18 times that of Facebook: L2 Think Tank - Mobile Marketer - Research | Consumer Engagement | Scoop.it

Instagram is becoming a core platform for brands to engage with consumers since it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, according to the latest report from L2 Think Tank.

 

The "Intelligence Report: Social Platforms" found that the visual component of Instagram has helped the platform grow to 100 million users with the average luxury brand having 100,000 followers. Other visual platforms such as Vine, Pinterest and YouTube have grown significantly and continue to be platforms for brands to deeply engage with consumers.

 

"For all the mindshare that it occupies, social media ultimately drives very little ecommerce, less than 0.25 percent, and site traffic, less than 3 percent, for prestige brands," said Danielle Bailey, research lead L2 Think Tank, New York....


Via Jeff Domansky
oliviachristy's insight:

Consumers need to be engaged or they will switch off. The implication for marketers being that their messages won't be transmitted. 

Facebook is more content heavy than Instagram, with more opportunities for users to engage; group formation, events, sharing for example. Perhaps that has become their downfall in managing to keep their users engaged.

The more messages we see daily, the more we filter out. Instagram is free from complexity and a bombardment of messages and content. It might be its simple, image based, to the point structure that holds an increasingly impatient publics' attention.

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JianWang's curator insight, September 26, 2013 4:27 PM

This article shares some interesting statistics, such as that Instagram registers consumer engagement 18 times more than Facebook, and 48 times more than Twitter. Consumer Engagement is the outcome of a company or brands successful interaction with consumers via its marketing techniques. The desired outcome is a positive behavior or attitude developed toward the company/brand. The statistic mentioned above is very interesting, and as the article suggests, this could be because of the visual component of the brand. This is useful to marketers as perhaps using more visuals in their advertisements and promotional material, could lead to a higher level of consumer engagement.

 

The visual aspect really allows consumers to interact instantly with their favourite brands (hense 'Insta'gram). The fact that consumers are being kept up to date with the latest fashions, products and trends that are circulating the globe gives them an incentive to get involved in the brand more than if they saw a new billboard go up or read about it in a magazine that may be slightly out of date.

Anna Kong's comment, September 26, 2013 9:31 PM
i agree with you jian wang. this article is very informative, it shows that by engaging with consumers it does help the company with its branding and it also applies for free markets.
luke sumich's curator insight, October 2, 2014 10:38 PM

Want consumer engagement for a luxury brand? Use Instagram

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Ad of the Day: Neil Patrick Harris Doesn't Get Why He Can ... - Adweek

Ad of the Day: Neil Patrick Harris Doesn't Get Why He Can ... - Adweek | Consumer Engagement | Scoop.it
Most ad agencies that work with alcohol brands have a general loathing for the myriad guidelines that shackle them from showing much of anything, including someone drinking a beer. But in its new work for Heineken Light, ...
oliviachristy's insight:

Advertisers could look at the restrictions placed on them in the beer market as an insurmountable barrier of communication to their consumers. Or they could tackle it in the tongue and cheek way Heineken did recently and Fosters did thirty years prior; very much working the constraint to their advantage.

 

Both advertisements follow a similar satirical formula. The celebrity endorser candidly addresses the direction that they may not consume the product on camera, highlighting their urge to do so.

 

The advertisements appeal to the emotions of the audience; using humour and well liked comedy actors to capture and hold their attention. By having the stars act out their strong thirst to drink the beer immediately; as if it was for their personal pleasure and not for the job, the desirability of the beer is emphasised.

 

Desire is a very strong motivator which can evoke a sense of need in the consumers mind. This combined with a slick creative concept such as this, celebrity endorsement and well recognised brands; makes for a strong campaign.

 

 

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luke sumich's curator insight, October 2, 2014 10:51 PM

A perfect example of how false truths can be excellent concepts for generating consumer engadegement.