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Small business: Tim Alpe - building the JUCY brand from scratch - Small Business - NZ Herald News

Small business: Tim Alpe - building the JUCY brand from scratch - Small Business - NZ Herald News | Brands | Scoop.it
Attitudes are contagious is yours worth catching! I saw this quote on a billboard recently and loved it. I loved it because it immediately reminded me what the JUCY brand was all - New Zealand Herald
Michael Shaw's insight:

I found this interesting article on the NZHerald about our guest lecture on Jucy by Radiation agency. It ties in nicely to the content for the week surrounding embracing a brand and its values and Jucy's subsequent international launch and use of social media in 'living' their brand.

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Rescooped by Michael Shaw from communication barriers
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5 Blatant Uses of Product Placement in Film

5 Blatant Uses of Product Placement in Film | Brands | Scoop.it
The art of product placement is supposed to incorporate the shift away from ‘in-your-face’ advertising to more subtle promotions. But at times product placement does the exactly opposite.

Via casey koekemoer
Michael Shaw's insight:

This is going to come in handy when preparing the assignment on integrated marketing communications using reality TV as a medium.

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Rachel Curtis's curator insight, September 12, 2014 3:01 AM

Product placement in movies can be very e

Sasha Presland-Tack's curator insight, October 2, 2014 7:40 PM

Personally i have noticed that the more obvious the product placement is in movies, that those movies are usually the worst. I find it quite distracting and cheesy. 

Payton Cox's curator insight, October 6, 2014 12:54 AM

Cast away is a good example of how product placement can be integrated into movies. Tom Hanks befriends a volleyball who he personifies into an actual character “Wilson” (Wilson as in the Wilson Sporting Goods Company). It really does not get more blatant than that! It raises the question though, the more obvious the product placement, the more affective? Or do consumers create negative associations with brands that do this?

Rescooped by Michael Shaw from Digital-News on Scoop.it today
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What Is Brand Equity and Why is it Valuable?

What Is Brand Equity and Why is it Valuable? | Brands | Scoop.it
In the late 1980s, brand equity was just emerging as an important idea. In 1991 I published a book, Managing Brand Equity that defines brand equity and describes how it generates value.

Via Thomas Faltin
Michael Shaw's insight:

A very insightful article about brand equity and its value.

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Lady Lee Cope's curator insight, August 12, 2014 11:14 PM

Brand equity is a critical part of building a business, and companies that successfully build one understand just how important it is to the bottom line. Companies need to understand the importance of the four dimensions of brand equity - brand loyalty, brand awareness, brand associations and perceived quality.

dane norton's curator insight, September 29, 2014 10:37 PM

This article discusses the emerging trend of brand equity over the last twenty years, providing a model that includes a perspective on brand equity today. This model has four dimensions that include brand loyalty, brand awareness, brand associations and perceived quality. Each of these dimensions provide value to a firm in numerous ways, once a company identifies the value of brand equity they can then follow a brand equity road map to manage potential value. 

Tiffany's curator insight, October 1, 2014 3:56 AM

Brand equity has become more important in marketing to help brands evaluate itself. To gain the brand equity that should consider brand awareness, brand loyalty, and brand association. The brand equity also provides value of customers. It encourages customers' ability to procss information.

Rescooped by Michael Shaw from visualizing social media
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How To Help Your Content Rise Above The Noise [Infographic]

How To Help Your Content Rise Above The Noise [Infographic] | Brands | Scoop.it

Whenever you talk about Content Marketing, you have to start by considering two main obstacles:

 

There is an overload of information on the Internet. Virtually on any topicPeople are busier than ever in history and they are bombarded with thousands of messages each day

 

This infographic provides a few tips you can implement in your content marketing strategy today with the ultimate goal of cutting through the noise to get the attention of your audience...


Via Lauren Moss
Michael Shaw's insight:

@ashali89 A really interesting infographic with some useful tips to help a message rise above the clutter

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TheSoulfulEMU's curator insight, September 24, 2013 10:09 AM

Truth is right there! Admit & Start working on it! NOW!!!!

TheSoulfulEMU's comment, September 24, 2013 10:13 AM
Truth is right there! Admit & Start working on it! NOW!!!!
Georgianne Hewett's curator insight, September 30, 2013 1:23 PM

Overload is right. You have to make it super easy for someone to stumble upon your story.