Advertising and creating consumer engagement
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Rescooped by luke sumich from I4U News About Technology
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Flappy Bird Earns $50,000 A Day - I4U News

Flappy Bird Earns $50,000 A Day - I4U News | Advertising and creating consumer engagement | Scoop.it

The inventor of the wildly popular video game, Flappy Bird earns a lot (almost $50,000 per day from advertising). But this is so despite his copycat behavior which inspired the game in the first place.
Read more at http://www.i4u.com/2014/02/63054/flappy-bird-earns-50000-day#OhJfxs99btZmtedK.99


Via Elizabeth White
luke sumich's insight:

The viral app Flappy Bird had so much attention that it made $50,000 per day through advertising

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Rescooped by luke sumich from Consumer Engagement
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The Rocket Science Of Increasing Facebook Engagement

The Rocket Science Of Increasing Facebook Engagement | Advertising and creating consumer engagement | Scoop.it
The below infographic from Quicksprout breaks down, how much traffic does Facebook generate, some engagement tips and creative ideas, best time to post, how Facebook can help grow your business and how social media managers can increase Facebook...

Via oliviachristy
luke sumich's insight:

To increase consumer engagement through Facebook, ask questions in your status updates.

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Angela Balzano's curator insight, April 30, 2014 10:46 AM

This article and infographic breaks down how much traffic Facebook generates and engagement tips and ideas about how to optimize your Facebook posts. Some of the main points of the article explain that you need to post your updates strategically, frequently and on time. The article also highlights that people love posts about technology, entertainment, social media, quotes and informative news. 


Facebook is such a useful and free tool for companies to use.  From what I've learned from experience many companies are not utilizing this platform the best of their ability.  The potential reach of Facebook is millions and there are strategies for companies to effectively post on Facebook (and other platforms) that will help them reach the largest audience possible.  Companies need to tackle the endeavor of learning how to harness the power of social media.

oliviachristy's curator insight, October 2, 2014 6:15 PM

Audiences are faced with content at all hours of the day across an increasing number of platforms. The article suggests that marketers need to keep it simple in order to gain consumer engagement on Facebook. Short messages and use of emojis are examples to quickly transmit a message before the viewer becomes disinterested.

Rescooped by luke sumich from Consumer Engagement
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Instagram registers consumer engagement 18 times that of Facebook: L2 Think Tank - Mobile Marketer - Research

Instagram registers consumer engagement 18 times that of Facebook: L2 Think Tank - Mobile Marketer - Research | Advertising and creating consumer engagement | Scoop.it

Instagram is becoming a core platform for brands to engage with consumers since it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, according to the latest report from L2 Think Tank.

 

The "Intelligence Report: Social Platforms" found that the visual component of Instagram has helped the platform grow to 100 million users with the average luxury brand having 100,000 followers. Other visual platforms such as Vine, Pinterest and YouTube have grown significantly and continue to be platforms for brands to deeply engage with consumers.

 

"For all the mindshare that it occupies, social media ultimately drives very little ecommerce, less than 0.25 percent, and site traffic, less than 3 percent, for prestige brands," said Danielle Bailey, research lead L2 Think Tank, New York....


Via Jeff Domansky, oliviachristy
luke sumich's insight:

Want consumer engagement for a luxury brand? Use Instagram

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JianWang's curator insight, September 26, 2013 4:27 PM

This article shares some interesting statistics, such as that Instagram registers consumer engagement 18 times more than Facebook, and 48 times more than Twitter. Consumer Engagement is the outcome of a company or brands successful interaction with consumers via its marketing techniques. The desired outcome is a positive behavior or attitude developed toward the company/brand. The statistic mentioned above is very interesting, and as the article suggests, this could be because of the visual component of the brand. This is useful to marketers as perhaps using more visuals in their advertisements and promotional material, could lead to a higher level of consumer engagement.

 

The visual aspect really allows consumers to interact instantly with their favourite brands (hense 'Insta'gram). The fact that consumers are being kept up to date with the latest fashions, products and trends that are circulating the globe gives them an incentive to get involved in the brand more than if they saw a new billboard go up or read about it in a magazine that may be slightly out of date.

Anna Kong's comment, September 26, 2013 9:31 PM
i agree with you jian wang. this article is very informative, it shows that by engaging with consumers it does help the company with its branding and it also applies for free markets.
oliviachristy's curator insight, October 2, 2014 6:00 PM

Consumers need to be engaged or they will switch off. The implication for marketers being that their messages won't be transmitted. 

Facebook is more content heavy than Instagram, with more opportunities for users to engage; group formation, events, sharing for example. Perhaps that has become their downfall in managing to keep their users engaged.

The more messages we see daily, the more we filter out. Instagram is free from complexity and a bombardment of messages and content. It might be its simple, image based, to the point structure that holds an increasingly impatient publics' attention.

Rescooped by luke sumich from Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV
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How connected TV will transform advertising - APP Market

How connected TV will transform advertisingAPP MarketConnected TV brings this interactive advertising much closer to reality, with TV apps, and the ability to add services like Fling to the hardware. Yahoo!


Via Richard Kastelein
luke sumich's insight:

Smart TV's will bring a new way of advertising to the world.... Interesting.

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Harry Gage's curator insight, March 10, 2014 7:14 PM

Could this be the future of peripheral marketing? 

Rescooped by luke sumich from Consumer Engagement
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Ad of the Day: Neil Patrick Harris Doesn't Get Why He Can ... - Adweek

Ad of the Day: Neil Patrick Harris Doesn't Get Why He Can ... - Adweek | Advertising and creating consumer engagement | Scoop.it
Most ad agencies that work with alcohol brands have a general loathing for the myriad guidelines that shackle them from showing much of anything, including someone drinking a beer. But in its new work for Heineken Light, ...

Via oliviachristy
luke sumich's insight:

A perfect example of how false truths can be excellent concepts for generating consumer engadegement.

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oliviachristy's curator insight, August 1, 2014 12:35 AM

Advertisers could look at the restrictions placed on them in the beer market as an insurmountable barrier of communication to their consumers. Or they could tackle it in the tongue and cheek way Heineken did recently and Fosters did thirty years prior; very much working the constraint to their advantage.

 

Both advertisements follow a similar satirical formula. The celebrity endorser candidly addresses the direction that they may not consume the product on camera, highlighting their urge to do so.

 

The advertisements appeal to the emotions of the audience; using humour and well liked comedy actors to capture and hold their attention. By having the stars act out their strong thirst to drink the beer immediately; as if it was for their personal pleasure and not for the job, the desirability of the beer is emphasised.

 

Desire is a very strong motivator which can evoke a sense of need in the consumers mind. This combined with a slick creative concept such as this, celebrity endorsement and well recognised brands; makes for a strong campaign.

 

 

Rescooped by luke sumich from Consumer Engagement
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Skyrocket Your Consumer Engagement with the Right Social Media Images

Skyrocket Your Consumer Engagement with the Right Social Media Images | Advertising and creating consumer engagement | Scoop.it
Want to increase your engagement on social media? Find out how to use images to your advantage.

Via Thomas Faltin, oliviachristy
luke sumich's insight:

As a marketer you need to evaluate what social media images are generating the most interest, then use similar images to increase engagement

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oliviachristy's curator insight, October 2, 2014 6:08 PM

For marketing on social media, particularly on blogs or sites like Instagram and Tumblr. image is key. Without the right images their could be a lack of synergy with the strategic parts of campaign. More importantly though, if the images are not spot on, the viewer won't be motivated to pay attention or bother engaging with the brand.

Rescooped by luke sumich from Search Engine Marketing Trends
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The Future of Advertising: 'Pay-Per-Gaze' Is Just the Beginning

The Future of Advertising: 'Pay-Per-Gaze' Is Just the Beginning | Advertising and creating consumer engagement | Scoop.it

Advertising is going to change more in the next 20 years than it has in the last 100. If you need proof of that, just look at the patent Google was granted Thursday for a Google Glass-based ad system.

Dubbed "pay-per-gaze," the content would charge advertisers for the number of times someone literally looked at their ad. The concept is buried pages deep in a patent for a "gaze tracking technique ... implemented with a head-mounted gaze-tracking device that communicates with a server."

Read more: http://mashable.com/2013/08/15/the-future-of-advertising-pay-per-gaze-is-just-the-beginning/

 

 


Via Igniva Solutions
luke sumich's insight:

predictions for future advertising. seems like some very scary stuff.

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Fabiola Hermosilla Alegria's curator insight, August 16, 2013 9:33 AM

¿Que opinión tenemos de la publicidad?

JMTTQ's curator insight, August 17, 2013 6:03 AM

Pay per live...

jspellos's curator insight, August 18, 2013 9:30 AM

"Pay per gaze", huh?  It was obvious that wearable technology such as Google Glass would make a huge change in everything we do.  Just didn't think the new terms would be defined so quickly.

Rescooped by luke sumich from Discover Entertainment
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Op-Ed: The future of advertising lies within video games

Op-Ed: The future of advertising lies within video games | Advertising and creating consumer engagement | Scoop.it
Although there are no commercial breaks in video games, there is no shortage of advertising and product placement within the gaming world.

Via itcher
luke sumich's insight:

I wonder how INA (In game advertising) will develop in the future.

@ashali89

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itcher's curator insight, March 12, 2014 1:31 PM

It's not fun, it's a business