IMC (Branding and social media)
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Rescooped by Kailee.Zimmerman from Milestone1, IMC and branding..!

The Role of IMC in Branding

One of the major reasons for the growing importance of integrated marketing communications over the past decade is that it plays a major role in the process of developing and sustaining brand ident...

Via Wincy Cai
Kailee.Zimmerman's insight:

Branding:Branding has always been in important part of any company, but imc creates different ways in which this can be achieved

Mareta Simanu Sapolu's comment, April 25, 2013 10:48 PM
Very good article.Consistency within activating the role of IMC in marketing the brand is very important. Consistency can only be done when all elements of IMC is effectively communicating a company's brand to the customers. Building strong brand equity relies on the consistency of delivering the appropriate image of what its stands for to increase product and services recognition and allow consumers to quickly absorbs information about a particular brand and its value.
Daniel Gate's curator insight, May 14, 2014 5:21 AM

Integrated marketing communications is becoming an increasingly important aspect when it comes to branding, as it helps with a brands identity. Typically those brands that are well established and have an already strong customer base present have an advantage within the market. With brand identity including a variety of different elements there needs to be a consistent and  common message shown between them, otherwise it may result in confusion for consumers. If consumers receiving all these different message, that are potentially contradicting one another there will be confusion and it will be unknown what the brand is trying to achieve or what its stance is. It is important to keep each of these elements surrounding brand identity integrated and portraying a common message.

Samantha Brown's curator insight, August 11, 2014 8:56 PM

Due to the many different modern opportunities and methods to provide information to consumers and the target audience, there is a need to know and understand how and when to use the many communication tools to the best advantage for the organisation. To express the message effectively and efficiently,marketers need to find the right combination of tools and techniques, and the way/extent to which they be used to succeed. A solid understanding of IMC tools is necessary to do this. 

Rescooped by Kailee.Zimmerman from Marketing in Motion!

4 Ways to Measure Your Social Media Success - Forbes

4 Ways to Measure Your Social Media Success - Forbes | IMC (Branding and social media) |

Companies big and small have been hesitant to incorporate social media as part of their IMC strategy. The major reason for this is because most business owners and CEOs have difficulty measuring the success of their investment in social media in terms of ROI. This has resulted in the rise of social media analytics, to allow companies to take advantage of all of the data that is collected on various social media platforms. There are many companies including IBM, Adobe, and that offer comprehensive solutions to allow companies to improve their social media presence and gather insights from customers in order to improve their performance. However, for most smaller and mid-size companies, these solutions are too expensive. This article gives 5 more affordable solutions to allow companies to more effectively measure their success resulting from the use of different social media. (Josh Climans, 05995759, COMM335-2, social media, analytics, article)

Via Joachim Scholz, PhD
Kailee.Zimmerman's insight:

Social media: This article talks about methods in which can measure the success of using social media as an imc strategy, in order to gain insight into how well it is working and what can be done to improve it further

Wenzi Liu's comment, September 26, 2013 6:33 AM
I agree with Cen's insight, i believe that social media is an imoportant tool for marketing nowadays because it is being widely used among consumers. It is a platform for consumers to understand more about a product of a brand either from the company or experiences from other consumers, therefore I believed that brand should use social media effectively because it allows it to communicate with consumers.
Sophie Pagani AUT's curator insight, September 26, 2014 9:34 PM

This is interesting as nowadays social media seems to be a crucial IMC channel however from a business perspective all marketing must be measured some how. Social media can be measured in 'likes' or 'followers' however this may not directly result in sales. What it will do however is build up a more personable side of the brand

Lady Lee Cope's curator insight, October 1, 2014 7:14 PM

incorporating social media in businesses is becoming a crucial part of their IMC strategy because most consumers use social media nowadays. But does this actually reflect the actual performance and success of a company? This article talks about the 4 useful tools to measure social media success.

Rescooped by Kailee.Zimmerman from Business Management - Information and Case Studies!

Case Study of LG Electronics: Repositioning a Successful Brand | MBA Knowledge Base

Case Study of LG Electronics: Repositioning a Successful Brand | MBA Knowledge Base | IMC (Branding and social media) |
LG Electronics is the largest player in the consumer electronics market in India, which is worth Rs 35,000 crore per annum. And now it feels the need to take

Via Abey Francis, Kate FitzGerald
Kailee.Zimmerman's insight:

An example of a brand that repositioned succesfully @ashali89

Abey Francis's curator insight, January 29, 2013 9:28 AM

Popular consumer electronics company LG rebranded twice, from the original legacy name of Lak-Hui Chemical Industrial Corporation to Lucky_Goldstar, and in 1995 to their current moniker of LG with the tag line “Life’s Good.”From an aggressive price warrior and technology provider, the brand will henceforth be communicated as one that causes happiness, an enabler of life enrichment. The focus will be on the softer aspects of things. This is the first experiment of its kind that LG has done anywhere in the world. If it clicks, the idea will be taken to other markets.

Rescooped by Kailee.Zimmerman from Green & value branding | CSR!

Turn Customers Into Brand Passionates Through Social Change - Forbes

Turn Customers Into Brand Passionates Through Social Change - Forbes | IMC (Branding and social media) |
  How do you distinguish your brand in a market where price, quality and convenience are at parity? It’s a common question with a most uncommon answer. In the simplest sense, the answer is brand passion.

Via Quentin Mees
Kailee.Zimmerman's insight:

Brand parity is extremely common in a  economy where there are new businesses every day. But through this article we get an idea on how to be different. Brand passion, emotional bonds and social value propositions

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Rescooped by Kailee.Zimmerman from Public Relations & Social Marketing Insight!

Infographic Thursday: Content Marketing, What You Should Know

Infographic Thursday: Content Marketing, What You Should Know | IMC (Branding and social media) |

What is content marketing? Creating and distributing relevant and quality content to potential customers to influence purchasing decisions and improve brand loyalty.

Types Used by Businesses:

Blogs: 69%Video: 70%Social Media: 84%Email: 78%Audio: 26%Images: 33%...
Via Jeff Domansky
Kailee.Zimmerman's insight:

Social media: Showing the ways in which people are marketing there  business, in regards to social media influence

Jeff Domansky's curator insight, September 28, 2014 4:38 PM

Useful tips on content marketing.

Jeff Domansky's curator insight, September 28, 2014 4:40 PM

Lots of useful tips on content marketing.

Rescooped by Kailee.Zimmerman from Digital-News on today!


THE BUTTERFLY EFFECT OF SOCIAL MEDIA | IMC (Branding and social media) |
Approximately 47% of all businesses will increase their social media expenditure in the next 12 months. Establishing social media budget will have a significant impact on other marketing activities.

Via Thomas Faltin
Kailee.Zimmerman's insight:

Social media: Represents how important social media is becoming to businesses, and how they are willing to invest more money in order to get better promotion of their brand

PoppingTen's curator insight, October 2, 2014 2:29 AM

Increasing popularity of social media platforms

Rescooped by Kailee.Zimmerman from MarketingHits!

The three building blocks of brand positioning #branding #marketing

The three building blocks of brand positioning #branding #marketing | IMC (Branding and social media) |
To discover the most powerful positioning area for your brand, you need to consider your customer, the competitive market and your own brand. In the second of 3 posts this week, we look at how to define these three building blocks of your brand positioning.

Via Brian Yanish -
Kailee.Zimmerman's insight:

It is important to remember three things, your brand your market and your customers.

Randi Thompson's curator insight, June 9, 2013 10:56 AM

What are you doing to get the attention of potential customers?

Jacques Dupeyroux's curator insight, August 1, 2014 7:28 PM

Strategically positioning your brand within the market is crucial to its success and critically analysing each of these three elements is essential. @ashali89

Seung Ha's curator insight, August 13, 2014 12:34 AM

Three important factors that are the cornerstone of building the brand positioning. @ashali89

Rescooped by Kailee.Zimmerman from Public Relations & Social Marketing Insight!

Integrated Marketing Communications | Social Media Today

Integrated Marketing Communications | Social Media Today | IMC (Branding and social media) |

Think about it this way: It used to be you’d have a crisis communication plan written and it would stay in a drawer until your PR team pulled it out the following year, dusted it off, and gave it a good rewrite.


I’m sure you see or hear this a lot: Traditional PR is dead! Media relations is dead! Websites are dead! Marketing is dead! Advertising is dead! Newspapers are dead!


Granted, sometimes those things are written to motivate people to click on a link, but all of the customary ways of communication are far from dead. Instead, we find it’s necessary to integrate the things that are “dead” with digital public relations....

Via Jeff Domansky
Kailee.Zimmerman's insight:

Important tips of how to effectivey integrate IMC. Includes understanding the correlation with bringing in total integration with incentives. Developing a strong internal team. As well as undertanding that human resources and customer service are a good tool, when dealing with social media.

Jacques Dupeyroux's curator insight, August 17, 2014 7:05 AM

Social media is rapidly growing to be one of the most powerful IMC tools. Achievable exposure and attainable reach are consistently expanding through social media's growth and popularity.

Jeshneil Prasad's curator insight, October 2, 2014 5:28 PM

The article suggests that integration is essential in today climate because communication between departments within a company can lead to better results regarding a marketing campaign and individual silos should be a thing of the past.

Patience's curator insight, October 2, 2014 9:18 PM

IMC program is used for managing every sized business today.