Integrated Marketing Communications
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Connecting Sales, Marketing and CRM for Actionable Customer Insight in 2014

Connecting Sales, Marketing and CRM for Actionable Customer Insight in 2014 | Integrated Marketing Communications | Scoop.it

This arit"Connecting Sales, Marketing and CRM for Actionable Customer Insight in 2014" http://t.co/DJs4t2eYdp via #NewzSocial


Via shawn kelly, Leon Wang
Jonathan Chan's insight:

This article highlights the importance of customer insight and marketing. Having a better understanding of a consumer needs and wants allows marketers to effectively engage their audiences and maximise marketing efforts. 

Marketer's sometimes need to provide ample information online and offline to assist the customer in making a decision. This is sometimes because a majority of a customer decision making process usually occurs prior to the point of sale. Having information ready is required during the information search to hopefully sway their target markets decision. 

Marketers can use any information gathered about a customer through online activities and execute CRM strategies. This can hopefully be a driver for sales and ultimately provide invaluable customer insight that  will ensure a businesses long term sustainability. 

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Leon Wang's curator insight, March 19, 2014 5:59 PM

This article is great illustration on why customer insight is important to companies and how could companies get real connections with their customers. As we know today's marketing teams suffered a huge problem about who their customer is, what are their truly customer needs and preferences. It says that companies  generate customer connections are not solely dependent on CRM technology, but more understanding of their customers is needed to keep several things  in minds. The several things are given on the article, which may allow marketers to effectively reach their customers.  

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Don’t be a page in the crowd—be a social media standout! | Affordable Digital Marketing Agency in Chicago | Mabbly

Don’t be a page in the crowd—be a social media standout! | Affordable Digital Marketing Agency in Chicago | Mabbly | Integrated Marketing Communications | Scoop.it

Nowadays all businesses are trying to establish their positions in social media. Here are some tips for businesses to be unique and social media standouts!


Via Samantha Mayo-Smith
Jonathan Chan's insight:

With the amount of businesses jumping onto the social media bandwagon,  differentiating oneself from the competition can be hard sometimes.
The use of creative marketing techniques and constant innovative product development can see the successful deployment social media strategies. 

It the context of social media, products and service can differentiated by using the following key steps. Value, Product and Customer Service Difference. 

Competitive pricing alone is not enough to increase sales.  One can deliver value to customer's such a quality.This can be portray through celebrities endorsements on social media sites.


Product Differentiation can be done through using creative techniques to demonstrate product/service uniqueness. The could use mediums such as youtube or instagram.

Customer Service Differentiation can be executed through the use of customers testimonials, facebook likes, or being a favourite on twitter. One must know their products and service well before trying to get a positive response from target markets.

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Rescooped by Jonathan Chan from Integrated Marketing Communications (IMC)
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Inbound Marketing vs. Outbound Marketing

Inbound Marketing vs. Outbound Marketing | Integrated Marketing Communications | Scoop.it
Thanks to the Internet, marketing has evolved over the years. Consumers no longer rely on billboards and TV spots — a.k.a. outbound marketing — to learn about new products, beca...

Via Dugguri
Jonathan Chan's insight:

As the article title suggest, the differences between Inbound and outbound marketing are plenty, with unfavorable results shown from the latter.  

 

Outbound Marketing, which is seen as a more traditional form of marketing, focuses on communicating at the customer's with little no no personal engagement. With the use of traditional medium such as TV, radio and direct mail, it comes as to no surprise of its ineffectiveness due to its lack of entertainment value. 

What Inbound marketing suggest is that a more interactive approach be taken, where the customers are engaged through mediums such as content marketing and social media. This approach to marketing seeks to engage in a two way  form of communication and keep the customer's interested. Not only have statistics proved its effectiveness in reaching its target markets, but also a cost effective mode where the views and opinions of its customers can be heard. 

I think this article has been useful in depicting how marketing has developed and evolved over time, with other effective means of reaching targets markets being explored and applied. What one must take from this is that that inbound marketing can be subjective, but its applicability is irrefutable. 

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Andrew Wilson's curator insight, March 31, 2014 9:55 PM

I agree with this, Inbound marketing is definitely the future. Consumers these days more than to be just sold a product, they want to be part of an idea and a relationship as well. this is somewhat not achievable on a out bound marketing platform as there is no real connection. As well as this, it is a lot more cost effective. 

Sky Pirate's comment, September 25, 2014 7:29 PM
Its better to be targeting consumers who are actually looking for products and services that you provide, instead of trying to advertise to every consumer out there, no matter what their needs are.
William Creedy's curator insight, October 1, 2014 8:19 AM

Great explanation of the shift from one way marketing toward two way marketing relationships, lower cost in regards to investment and more effective communication of value! @jpfernandez9

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Developing Video Marketing Ideas

Developing Video Marketing Ideas | Integrated Marketing Communications | Scoop.it

nerConsidering going into video marketing? Ben discusses what others have done to make their videos successful and how to develop original video marketing ideas.


Via Pedro Da Silva
Jonathan Chan's insight:

Videos are a great way to generate brand awareness and have a greater reach to one's intended audience. Although there are a variety of ways to make a video, they key is to incorporate creativity. A creatively made video is usually easily be recalled, thus increasing its change to go viral or its viewership. 

Humour is a good element to use in videos, but does not work in all cases. A good guide to developing a marketing video is see what others have done in the past to generate ideas. They can then build on it and decide what suits their brand image. Other types of video marketing could also be product demonstrations. 

Appropriate measures must be taken to increase the change of it going viral. These includes having a relevant title, using keywords or an interesting description. Sharing it on different social platforms can also further it's success.   

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Shani McGee's curator insight, March 31, 2014 4:40 AM

Personally I love watching humorous marketing ads! They make me be able to recall products that much easier and quicker. In my eyes its a great tool to have in a business. Effective humour in your marketing videos! So many great examples around us! 

Ooi Jun Hao's curator insight, May 13, 2014 9:29 PM

According to Econsultancy, 93% of marketers included online video as part of their overall marketing strategies in 2013. In fact, the ReelSEO 2013 Online Video Marketing Survey and Business Video Trends report confirms that 80% of marketers say that video marketing has positively impacted their business. As we move into 2014, those marketers will surely be looking for ways to get more return from their video marketing. As the overwhelming market leader, example, YouTube has always commanded the lion’s share of the attention when it comes to this particular type of marketing. 

Source: The Case Against YouTube: Smarter Video Marketing Strategies for 2014 http://www.reelseo.com/case-against-youtube/#ixzz31eJ0VE2s ;
©ReelSEO.com, All Rights Reserved 

Lili Wang's curator insight, May 15, 2014 10:51 PM

This was one of my favourite article by far, as i personally prefer humorous marketing ads, it's just so much more eye catching and easy to relate to as well. videos and visual effects will aid the process of promoting the product as it will leave the customers with a deeper interest. A creative video will stay in the customers minds, thus increasing its change to go viral.

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6 Steps to a Successful Integrated Marketing Strategy - RIS News (blog)

6 Steps to a Successful Integrated Marketing Strategy - RIS News (blog) | Integrated Marketing Communications | Scoop.it
6 Steps to a Successful Integrated Marketing Strategy RIS News (blog) Integrated Marketing strategy plays an important role in delivering the right brand message, to the right shopper, at the right time, via the right interaction channel to assist...

Via Leon Wang
Jonathan Chan's insight:

Integrated Marketing Strategy involves combining various marketing elements together through various mediums. The aim is to provide clear, consistent and compelling content to the target markets, ensuring that the brand/company is perceived in the same light. 

Six points to consider when employing an Integrated marketing Campaign includes, clearly defining the target markers, define measurable objectives,communicate clear, consistent and compelling context, select appropriate channels to deliver content, based campaign decisions based on analytics, and start with "why" when considering loyalty programs. 

A unified approach to delivering a consistent message across various mediums can be used, but considering other unconventional methods where a target market can be reached bears much relevance. 

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Leon Wang's curator insight, March 16, 2014 6:14 PM

As we know that integrated marketing is all about combining multiple

marketing vehicles together to achieve an objective more effectively and efficiently than by implementing any one vehicle alone. The six approaches will allow the marketers to deliver an in-depth integrated marketing campaign. Because buyers in any market differ in their wants and needs so that marketers must take market segmentation in terms of geographic, demographic, psychographic and behavioural segmentation  into consideration. In doing so, the right target audience can be clearly captured by a bunch of social marketing campaigns.     

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Integrated Marketing Communications - Then And Now - Forbes

Integrated Marketing Communications - Then And Now - Forbes | Integrated Marketing Communications | Scoop.it
So I'm thinking I may need to see a doctor or someone in the medical profession for it is becoming quite apparent that I am addicted to integrated marketing communications or at the very least I am obsessively compulsive over it.

Via SmartMPM.com Marketing Measured., IMCyclopedia.com, Lili Wang
Jonathan Chan's insight:

The article "Integrated Marketing Communication- Then And Now'"provided an insight into how the practice of Integrated Marketing Communications have evolved and developed over time.

In the past, the integration of marketing communications was not seen as an easily achievable process, with many striving initiate unified communications across a range of channels. 

What we can take from this article is that both offline and online approaches must reach the consumer's in a way where the same message is relayed.

 

This might not necessarily be restricted to the company's marketing communications, but  be inclusive of the whole customer service experience and the how the company is perceived.

 

Although meeting the needs and wants of consumers is crucial factor to consider, the employment of integrated communication strategies would be a more definitive approach. 

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Lili Wang's curator insight, March 17, 2014 2:01 AM

This article is good as it allowed me to get a better and bigger insight on the different aspects of integrated marketing communications, what it was like before compared to the new developments now days. Due to the new upbringings of online and offline technology tools, it is now far more easier to integrate these tools in order to come up with a marketing strategy that will best suit a certain product/place. Back in the days, the need to strive for greater integration is considered inevitable by many and the uncertainty in achieving integration is highly doubtful. The market today needs to know the wants and needs of consumers in order to pick up on trends and to find ways to satisfy these consumers. With the combination of integrated marketing communications tools, this can be achieved.