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7 Engagement Strategies for Facebook

7 Engagement Strategies for Facebook | integrated marketing communications | Scoop.it
Engagement strategies for Facebook business pages that will connect you to your community without paying for promoted posts or Facebook ads.
Jasmine Arora's insight:

this article is telling how facebook can be use to be successful and also defining the strategies and ways on how to use. 

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Rescooped by Jasmine Arora from The Coca-Cola Company
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Coca-Cola’s Content Strategy: 3 Lessons for B2B Marketers

Coca-Cola’s Content Strategy: 3 Lessons for B2B Marketers | integrated marketing communications | Scoop.it

B2B marketers can learn some key lessons from Coca-Cola’s renewed dedication to content marketing and content strategy.


Via Melissa Pina
Jasmine Arora's insight:

This article focuses on how Coca- Cola has become successful. its strategy is well suitable for B2B marketers. defining corporate strategies or telling how to take actions keeping in mind audiences. 

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How Are You Doing Compared to 400 Other Marketers? - Marketing Technology Blog

How Are You Doing Compared to 400 Other Marketers? - Marketing Technology Blog | integrated marketing communications | Scoop.it

How Are You Doing Compared to 400 Other Marketers? by Douglas Karr on Marketing Technology Blog

 

We’ve been having some incredible meetings with an enterprise company recently. They have all the challenges you can think of – a small team, enterprise structure, franchises, ecommerce… the works. Over time, they’ve evolved with their small team to a hodge-podge of technology that’s becoming more and more difficult to manage. Our job is to map out their strategy and drive their costs down by centralizing and investing in flexible solutions. It’s not a task for the faint at heart.

As we sit at the table, the team often gets both embarrassed and frustrated at many of the gaps that they have left open or their lack of speed at adopting new technologies. It seems whenever I meet with a company their team has this same reaction. Marketing resources are a luxury in this economy and companies shouldn’t be embarrassed that they’re unable to keep up. The industry is moving fast, and virtually ever platform is fighting for marketing dollars – confusing the heck out of marketers who are already getting pulled in every direction.

Given that, it’s always nice to feel as though you’re not doing too bad. This extensive research project from Ektron will help put you at ease… and maybe even make you feel good about the progress you’ve made and the roadmap you’re taking. Chances are, you’re probably ahead of the curve!

 


Via Georgia Allen
Jasmine Arora's insight:

It's a great idea for business managers to bench mark against competitors to gage an idea of how they are doing in the market. especially suitable for new businesses.

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Georgia Allen's curator insight, August 14, 2014 12:38 AM

It's a great idea for businesses to bench mark against competitors to gage an idea of how they are doing in the market. For new and small businesses this is essential. 

Rescooped by Jasmine Arora from Introduction for Imc
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3 ways Facebook is failing us

3 ways Facebook is failing us | integrated marketing communications | Scoop.it
As someone who relies on Facebook as both a user and a customer, I'm frustrated.

Via Dilan Jivan, Caitlin Jackson
Jasmine Arora's insight:

Sometimes promoting brand through facebook can be unsuccessful. even though Facebook is one of the biggest social networking sites. and we see millions of people active on facebook everyday. still marketers need to be careful before promoting their brands on facebook.

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Dilan Jivan's curator insight, March 30, 2014 2:00 AM

Many people say that social media platforms are an amazing way to get your brand known. I agree but after reading this article made me question myself... Is Facebook actually a good example of IMC? 

 

You would think that having your brands own page on Facebook would mean it is purely and soley for your business?... well think again. Facebooks forever changing updates have now begun showing suggested pages ... OF YOUR COMPETITORS OF SIMILAR PRODUCTS!This can be such a waste of time and money spent on developing your page!

 

What is the point of making your page unique and establishing your own image when your competitors are sitting there teasing you.

 

I personally think Facebook is too big and have other things to deal with rather than to deal with this. So to have effective IMC I would suggest Twitter over Facebook at this point in time.

Caitlin Jackson's curator insight, May 18, 2014 8:43 PM

Found this one from Dilian! was shocked! 

Jasmine Arora's curator insight, August 20, 2014 2:48 AM

sometimes promoting the product or brand through facebook could be unsuccessful.  even though Facebook is one of the biggest social networking sites, and a good platform for marketers to promote their brands. still they need to be carefull.

Rescooped by Jasmine Arora from Ductalk: What's Up In The World Of Ducati
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Ducati in the Classroom | Carlson School News

Ducati in the Classroom | Carlson School News | integrated marketing communications | Scoop.it

A Ducati Superbike 848 took center stage as students got a lesson in product and brand positioning.
Students in the Marketing 4082: Brand Management course recently received an unusual visitor--one with an engine and two wheels. Tim Parker, owner of the Ducati motorcycle dealership in Minneapolis rolled in with a shiny, red Ducati Superbike 848 during his visit to share with the class how the Ducati brand sets itself apart both in how the company approaches its product as well as the market.

For students studying the building and managing of brand assets as well as a brands' strengths and weaknesses, Ducati was a prime example of positioning. The Ducati brand benefits from a rich history that helps shape buyers' associations with the brand today.

"The big takeaway for me from the Ducati presentation was the importance of the company's heritage, especially the importance of the family name being associated with the brand," says junior Jon Van Keulen, a double major in marketing and Spanish. "This focus on putting the family name on a product, in Italian culture, seems to be a type of promise of quality and excellence."

The Ducati presentation was purposely aligned with the class' upcoming trip to Italy in May to study Italian brands....more here : http://blog.lib.umn.edu/csomweb/csnews/2012/04/ducati-in-the-classroom.html


Via Vicki Smith for Ducati.net
Jasmine Arora's insight:

by interacting with students and helping them with their studies by proving with best example of ducati. thus creating an example of IMC.

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Jasmine Arora's curator insight, August 3, 2014 9:55 PM

By visiting students in their classrooms they were able to interact and get their opinions. it was a prime example of brand positioning. 

Francesca Everard's curator insight, October 2, 2014 7:53 AM

The Ducat motorcycle brand is positioned among the higher-class motorcycles and makes out to be of greater quality than regular brands, creating a brand of luxury. It is an example of a brand that has positioned itself in this bracket in order to appeal to the buyer who wants quality and brand name not just any motorcycle, and who has connected their self-image alongside the bike, so will endeavor more time and money into the piece.  

 
Rescooped by Jasmine Arora from Integrated Marketing Communications
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Beyoncé album smashes iTunes record after dropping 'boring' marketing build up | Marketing Magazine

Beyoncé album smashes iTunes record after dropping 'boring' marketing build up | Marketing Magazine | integrated marketing communications | Scoop.it
Beyoncé album smashes iTunes record after dropping 'boring' marketing build up, Beyoncé's new album has become the fastest selling album on iTunes after selling 828,773 albums in its first three days, without using a traditional marketing campaign.

Via Chantelle Higgin, Cody Nold, Georgia Allen
Jasmine Arora's insight:

 Beyonce had no build up or much warning for her new album yet was success and outrageous! A good new way for marketing.

 
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Cody Nold's curator insight, March 15, 2014 5:55 PM

Selling over 800 thousand copies in the fist 3 days, In 104 different Counties.

Georgia Allen's curator insight, August 14, 2014 12:46 AM

Genius idea! Beyonce had no build up or much warning for her new album yet the success was outrageous! A new way to market products?

Rescooped by Jasmine Arora from Corporate Identity
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Renowned Sports Brand Reebok Unveils Its New Logo

Renowned Sports Brand Reebok Unveils Its New Logo | integrated marketing communications | Scoop.it
The sports brand Reebok has unveiled a new logo, incorporating the delta symbol alongside its name.

This is the company's second major...

Via Niels Biersteker
Jasmine Arora's insight:

isn't it risky to change symbol or identity of such renowned brand? 

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Automated Tools To Help Local Businesses Tackle Online Marketing - Search Engine Land

Automated Tools To Help Local Businesses Tackle Online Marketing - Search Engine Land | integrated marketing communications | Scoop.it
Automated Tools To Help Local Businesses Tackle Online Marketing
Search Engine Land
It simplifies the process for local businesses and marketers in creating and executing integrated marketing strategies.

Via Rich Girard
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3 ways Facebook is failing us

3 ways Facebook is failing us | integrated marketing communications | Scoop.it
As someone who relies on Facebook as both a user and a customer, I'm frustrated.

Via Dilan Jivan, Caitlin Jackson
Jasmine Arora's insight:

sometimes promoting the product or brand through facebook could be unsuccessful.  even though Facebook is one of the biggest social networking sites, and a good platform for marketers to promote their brands. still they need to be carefull.

more...
Dilan Jivan's curator insight, March 30, 2014 2:00 AM

Many people say that social media platforms are an amazing way to get your brand known. I agree but after reading this article made me question myself... Is Facebook actually a good example of IMC? 

 

You would think that having your brands own page on Facebook would mean it is purely and soley for your business?... well think again. Facebooks forever changing updates have now begun showing suggested pages ... OF YOUR COMPETITORS OF SIMILAR PRODUCTS!This can be such a waste of time and money spent on developing your page!

 

What is the point of making your page unique and establishing your own image when your competitors are sitting there teasing you.

 

I personally think Facebook is too big and have other things to deal with rather than to deal with this. So to have effective IMC I would suggest Twitter over Facebook at this point in time.

Caitlin Jackson's curator insight, May 18, 2014 8:43 PM

Found this one from Dilian! was shocked! 

Jasmine Arora's curator insight, August 20, 2014 2:51 AM

Sometimes promoting brand through facebook can be unsuccessful. even though Facebook is one of the biggest social networking sites. and we see millions of people active on facebook everyday. still marketers need to be careful before promoting their brands on facebook.

Rescooped by Jasmine Arora from Ductalk: What's Up In The World Of Ducati
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Ducati in the Classroom | Carlson School News

Ducati in the Classroom | Carlson School News | integrated marketing communications | Scoop.it

A Ducati Superbike 848 took center stage as students got a lesson in product and brand positioning.
Students in the Marketing 4082: Brand Management course recently received an unusual visitor--one with an engine and two wheels. Tim Parker, owner of the Ducati motorcycle dealership in Minneapolis rolled in with a shiny, red Ducati Superbike 848 during his visit to share with the class how the Ducati brand sets itself apart both in how the company approaches its product as well as the market.

For students studying the building and managing of brand assets as well as a brands' strengths and weaknesses, Ducati was a prime example of positioning. The Ducati brand benefits from a rich history that helps shape buyers' associations with the brand today.

"The big takeaway for me from the Ducati presentation was the importance of the company's heritage, especially the importance of the family name being associated with the brand," says junior Jon Van Keulen, a double major in marketing and Spanish. "This focus on putting the family name on a product, in Italian culture, seems to be a type of promise of quality and excellence."

The Ducati presentation was purposely aligned with the class' upcoming trip to Italy in May to study Italian brands....more here : http://blog.lib.umn.edu/csomweb/csnews/2012/04/ducati-in-the-classroom.html


Via Vicki Smith for Ducati.net
Jasmine Arora's insight:

By visiting students in their classrooms they were able to interact and get their opinions. it was a prime example of brand positioning. 

more...
Jasmine Arora's curator insight, August 3, 2014 9:59 PM

by interacting with students and helping them with their studies by proving with best example of ducati. thus creating an example of IMC.

Francesca Everard's curator insight, October 2, 2014 7:53 AM

The Ducat motorcycle brand is positioned among the higher-class motorcycles and makes out to be of greater quality than regular brands, creating a brand of luxury. It is an example of a brand that has positioned itself in this bracket in order to appeal to the buyer who wants quality and brand name not just any motorcycle, and who has connected their self-image alongside the bike, so will endeavor more time and money into the piece.