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Rescooped by Chisato Yonemoto from Marcoms Imc
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Smartphone and Social Media Usage: Men vs. Women (Infographic)

Smartphone and Social Media Usage: Men vs. Women (Infographic) | Integrated Marketing Communications | Scoop.it
According to a new infographic, men turn to social media channels more than women for business and dating. Women, meanwhile, look for sharing with friends,...

Via IMCyclopedia.com, Harriet Smythe
Chisato Yonemoto's insight:

This was an interesting topic as I always wonder the truth about social media usage among men and woman. Men turn to social media for business reasons more than women on the other hand are more likely than men to use social media to stay in touch with family and friends. Major difference in use of social media is that us women are more likely to use social media as communication tool for entertainment. Generally women are more high maintenance than men this can reflect to the 56% rate that men are more likely to access to deals. Women are more likely to like or follow a brand for deals and they are also less likely to take action on paid digital advertising. It applies to myself that the atmosphere that has been brought out from paid advertisement makes the ads boring and unreliable and lack of credibility. Therefore marketers must know about demographical difference of users for efficient IMC campaign.

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IMCyclopedia.com's curator insight, April 7, 2014 10:23 AM

They say “Men are from Mars, women are from Venus”  - that may well be the case when it comes to consumers' use mobile technology.     

Harry Gage's curator insight, April 7, 2014 8:09 PM

Its good to understand your demographic, and the first segmentation is gender!! @marcoms2014

Harriet Smythe's curator insight, May 15, 2014 1:09 AM

Men use social media more for business and even dating purposes, while women use it more to stay in touch with family and friends and for information sharing purposes. This comparison can also be drawn for how they engage with brands, where men are more likely to scan a qr code and women follow brands to keep up to date. This ideas can be taken into account when thinking about how to target the audience in an IMC campaign. 

Rescooped by Chisato Yonemoto from IMC2014
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Facebook is failing us

Facebook is failing us | Integrated Marketing Communications | Scoop.it

As someone who relies on Facebook as both a user and a customer, I'm frustrated.


Via Nicole Smith, Beatriz Gorrez
Chisato Yonemoto's insight:

The author is furiously mad how his competitor brands are advertised side by side to his brand advertisement. Oh well, I personally think it is consumer’s choice weather the content of your brand is better than others. Without competitor, there is nothing for us to comment, compare therefore it is hard for us to make distingishment of what makes your brand stands rather than others. And this is one of Facebook marketing strategy I reckon… Perhaps the author needs to think about ultilising other social media platforms since there are many other options are available for him.  Because competitors are always there for the brand regardless of the product in this year of 2014,  due to Globalization.

 

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melanie Cottrell's comment, March 22, 2014 6:22 AM
This is interesting and possibly an eye opening for company's who purely rely on Facebook to promote their products. Statistic do show that when consumers are exposed to the same message through a different media they learn faster/ draws them in more. This article gives company owners insight into the negative side of having a IMC campaign in which Facebook is the medium. <br>
Beatriz Gorrez's curator insight, May 11, 2014 4:41 AM

This article is very useful actually because I always thought that using Facebook as a marketing tool would be very beneficial to your company since most of the people with a computer and internet has a Facebook page and uses it almost everyday. With this article I believe that it is a sign that companies should not solely rely on Facebook to market their products since it cannot be 100% reliable. 

EmilyTse's curator insight, May 15, 2014 3:08 AM

This article has presenting interesting points that I have not noticed until now. Facebook has become a very popular social media platform, everyone and even companies utilize this diverse platform at their own advantage. Throughout this article the author points out that Facebook is not a ideal media platform for IMC.

 

Rescooped by Chisato Yonemoto from IMC-Marcoms2014
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Build Your Brand with Hashtags - Business 2 Community

Build Your Brand with Hashtags - Business 2 Community | Integrated Marketing Communications | Scoop.it

Via Dugguri, Cyndee Mudliar, Liam Palmer, Holly Knowles
Chisato Yonemoto's insight:

This article directs us how to build the brand with Hashtags. Hashtags allows people to easily follow and join conversations around specific topics. For instance, I personally use one of the social net work apps called Intstagram and utilize hashtags to build hits by other users and communicate with other users with similar interest within personal life. I follow many brands including celebrities, female gym instructors, friends and clothing brands for daily motivation and entertainment.

 

There are 3 steps that you can begin building a brand with hashtags.

It is important to observe the competitors, peer and other industry leaders on social media. Hashtags allows us to easily access their posts by clicking and allows us to comment of links to related items.Many industry hashtags have been generated such as #instacool #instamood in fashion category. Make sure to use popular industrial hashtags that are relevant to the topic to avoid topics to be seen as boring and unreliable.Creating your own hashtags will allow us to introduct new topic. The more relevant yet unique the hashtags are, people will be interested in discovering the topic. Overall it is important to ‘share’; spread the hashtags to everyone in many social media networks!
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Alysia Cole's curator insight, May 19, 2014 10:51 PM

This is an interesting article that provides 3 easy steps to building brands on social media with the use of hashtags.

As more people are joining social media platforms such as Facebook and Twitter these are great ways for marketers to reach out to their target markets.

The use of hashtags allow people to easily follow and join conversations around specific topics. Hashtags also allow businesses to watch other competing brands and other industry leaders on social media. 

William Creedy's curator insight, October 1, 2014 8:03 AM

Interesting that something as simple as a 'hashtag' can create brand awareness, or a brand image, not only companies utilize it but also organisations using social media.

Tyla McKenzie's curator insight, October 1, 2014 10:06 PM

Social media platforms such as twitter and instagram allow the use of hashtags. Hashtags are an easy way to use a single word to promote businesses and brands. For example, Remix Magazine recently through a party to celebrate their spring issue. As Spark was one of their main sponsors they created the hashtag '#RemixedBySpark' - not only a play on words, both Remix and Spark encourage party goers to use this hashtag on every picture they took. The hashtag connects all the pictures and when consumers use it they are promoting the brand through there own social media platforms. For someone with a lot of followers this is hugely influencing. Spark and Remix can also then go through the images, 'Like' and comment on them and interact with their consumers.

Rescooped by Chisato Yonemoto from IMC
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What Does Ellen's Tweet Heard 'Round the World Mean for Marketers?

What Does Ellen's Tweet Heard 'Round the World Mean for Marketers? | Integrated Marketing Communications | Scoop.it

For marketers, the highlight of the 2014 Academy Awards was Ellen DeGeneres's selfie tweet, taken with a sponsor's smartphone.


Via Nicole Smith, melanie Cottrell
Chisato Yonemoto's insight:

I find this is very interesting. How many has this #selfie been retweeted or shared on many social media networks? This explains and symbolizes the most recent successful IMC campaign has ever accomplished. Just the way these people smiled In the #selfie, we sure feel some kind of connection between the celebrities in the picture and broke though the clutter.

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Shani McGee's curator insight, April 14, 2014 12:15 AM

This article delves into the subject of creating unique IMC vehicles and thinking outside of the box. It relates to organic social media marketing and how important images have become to marketing a brand. It also looks into having people promoting the brand that other consumers look up to and want to be like. This tweet just shows how powerful social media, smart phones and pictures have become in today's marketing world. 

Stacey Pretorius's curator insight, May 6, 2014 2:06 AM

An image of some of the biggest celebrities from the Oscars take by the sponsor Samsung smartphone featured through a tweet on Ellen's page. Brings creativity back to the table for marketers looking for new ways of reaching their audiences. This may have been spontaneous or prompted by the sponsor nonetheless has had over 3.3 million tweets. This way to market the Samsung brand has truly stood out to be a social media success.

Bayley Lord's curator insight, May 15, 2014 9:14 PM

This article shows a creative content for IMC vehicles and different way for marketers to stand out. This tweet shows how celebrity can play a huge role in IMC and how viral images and post can be. This marketing strategy was effective as it exposed a brand and made people want it. By getting people to promote a brand, this will engage consumers from different target audiences. This shows how different channels and platforms of marketing can be powerful, especially using social media.

 

Rescooped by Chisato Yonemoto from IMC-Marcoms2014
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Build Your Brand with Hashtags - Business 2 Community

Build Your Brand with Hashtags - Business 2 Community | Integrated Marketing Communications | Scoop.it

Via Dugguri, Cyndee Mudliar, Liam Palmer, Holly Knowles
Chisato Yonemoto's insight:

This article directs us how to build the brand with Hashtags. Hashtags allows people to easily follow and join conversations around specific topics. For instance, I personally use one of the social net work apps called Intstagram and utilize hashtags to build hits by other users and communicate with other users with similar interest within personal life. I follow many brands including celebrities, female gym instructors, friends and clothing brands for daily motivation and entertainment.

 

There are 3 steps that you can begin building a brand with hashtags.

It is important to observe the competitors, peer and other industry leaders on social media. Hashtags allows us to easily access their posts by clicking and allows us to comment of links to related items.Many industry hashtags have been generated such as #instacool #instamood in fashion category. Make sure to use popular industrial hashtags that are relevant to the topic to avoid topics to be seen as boring and unreliable.Creating your own hashtags will allow us to introduct new topic. The more relevant yet unique the hashtags are, people will be interested in discovering the topic. Overall it is important to ‘share’; spread the hashtags to everyone in many social media networks!
more...
Alysia Cole's curator insight, May 19, 2014 10:51 PM

This is an interesting article that provides 3 easy steps to building brands on social media with the use of hashtags.

As more people are joining social media platforms such as Facebook and Twitter these are great ways for marketers to reach out to their target markets.

The use of hashtags allow people to easily follow and join conversations around specific topics. Hashtags also allow businesses to watch other competing brands and other industry leaders on social media. 

William Creedy's curator insight, October 1, 2014 8:03 AM

Interesting that something as simple as a 'hashtag' can create brand awareness, or a brand image, not only companies utilize it but also organisations using social media.

Tyla McKenzie's curator insight, October 1, 2014 10:06 PM

Social media platforms such as twitter and instagram allow the use of hashtags. Hashtags are an easy way to use a single word to promote businesses and brands. For example, Remix Magazine recently through a party to celebrate their spring issue. As Spark was one of their main sponsors they created the hashtag '#RemixedBySpark' - not only a play on words, both Remix and Spark encourage party goers to use this hashtag on every picture they took. The hashtag connects all the pictures and when consumers use it they are promoting the brand through there own social media platforms. For someone with a lot of followers this is hugely influencing. Spark and Remix can also then go through the images, 'Like' and comment on them and interact with their consumers.